Daten invests in new markets and announces e-commerce for corporate segment

THE Daten, one of the main computer industries in Brazil, announces investments in expanding to new markets and launching an e-commerce aimed at the corporate segment, which will bring options for micro, small and medium-sized companies to access various technologies that were previously directed to large companies. E-commerce will have a broad portfolio of computers, and will bring solutions to various segments, ranging from simpler equipment for restaurant and bakery boxes, to very high performance computers for architecture and engineering offices, for example. With more than 23 years of experience and consolidated as a reference in robust computers for the government, educational and corporate segments, Daten develops this initiative as part of a broader brand and services expansion.

“We are investing to reach new and diverse audiences in the corporate market, such as retailers and food service, uh clinics and medical, architecture and engineering, advertising agencies, among other sectors that are important pillars of the Brazilian economy.We also seek to expand the connection with our customers and partners, offering a digital experience aligned with Daten's vision of innovation.We will deliver cutting-edge technology and affordable solutions that optimize operations and expand the competitiveness of these businesses in their respective” markets, says Paulo Pacheco, Head of Channels at Daten.

According to the executive, because it is a brand to be genuinely Brazilian, Daten has a strategic vision compatible with that of the local entrepreneur, which makes the company adopt a differentiated positioning in the market, seeking to provide greater cost-benefit. “When it comes to technology, whose investments are usually relevant, Brazilians focus on price, but do not leave aside the quality of the product, because they know that this can negatively impact operations and generate even greater costs in the future. Therefore, Daten seeks to provide the best technologies combined with affordable prices”, he says.

The launch of e-commerce reinforces this strategy of Daten to democratize access to high quality technology and facilitate the purchase journey from large organizations to small entrepreneurs. The platform is designed with a focus on the customer experience, offering a user-friendly interface, intuitive navigation and a segmented portfolio that allows you to quickly find solutions that meet the specific needs of each business.

Among the products available are desktops, notebooks, miniPCs, among other machines, which help manage payment systems, biometrics, inventory control and even reservations, facilitating processes and improving the experience of employees in corporations and their end customers.

In addition to providing a direct and simplified channel for the acquisition of technological solutions, e-commerce also represents an evolution in Daten's service model to the corporate market, integrating technology and advisory support. E-commerce allows customers to contact consultants directly to clarify doubts and receive guidance, providing a personalized experience for an intuitive and efficient purchase journey. In this way, Daten will be closer to its new audiences through technical service, supporting the entire buying process and closely understanding the demands of the market. This creates a feedback loop: current solutions meet customer demands and, at the same time, contact with them will allow the future Daten to develop the market.

To enable this expansion, Daten has made investments in innovation, infrastructure and product development. Currently, the company directs 5% of its annual turnover to Research and Development, ensuring the continuous evolution of its portfolio and alignment with the demands of emerging markets. These efforts are complemented by a rigorous commitment to quality and sustainability, proven by certifications such as ISO 9001, ISO 14001, ISO 45001 and ISO 37001, which reinforce operational excellence and corporate ethics in all company activities.

“A Daten has always had as its mission to be a strategic partner for business, going beyond the delivery of products to provide complete solutions that generate real value for our customers. With this investment in new markets and the launch of e-commerce, we are reaffirming our commitment to innovation and creating opportunities for companies of all sizes to grow and thrive in an increasingly competitive business landscape”, explains Paulo. With the launch of the new website, Daten reaffirms its position as a company committed to leading technological evolution in Brazil. The platform is another step towards building a connected future, in which technological solutions create opportunities for companies of all sizes and segments.

To learn more about Daten and explore the solutions available, visit the new website at https://empresas.daten.com.br