With portfolio integration, UOL Host and HubLocal join forces to transform the digital journey of SMEs

The UOL Host, partner for those looking to start or leverage an online business in Brazil, has just entered into a strategic partnership with the HubLocal, Local Marketing and Local SEO platform, with more than 20,000 customers. From the integration of business solutions, customers will have access to advanced Local SEO features, artificial intelligence applied to digital presence and hosting tools, all in a unified and scalable way. 

In a scenario where being present in the digital environment is no longer an option and has become a necessity, the numbers speak for themselves. About 46% of Google searches are local and 85% of consumers search online before buying in physical stores. In addition, 97% of people consider online information essential to trust a local business and 60% even contact directly by search results. 

“Our mission with this partnership is to empower entrepreneurs to be easily found by their customers, from online search to conversion. With HubLocal technology and the strength of our portfolio, we deliver a complete and scalable solution for those who want to grow truly. The partnership comes with an ambitious goal: to impact more than 1 million companies by 2028”, says Ricardo Leite, Director of UOL Host. 

From this integration, UOL Host customers will have access to HubLocal's advanced SEO and artificial intelligence tools for Local Positioning, while HubLocal customers will also be able to hire the robust UOL Host portfolio in one place (Site Builder, VirtUOL Store, Email Pro Premium and UOL Ads).  

Among the features offered by HubLocal, we highlight the automatic updating of data on platforms such as Google Business Profile, Bing Places for business, Apple Business Connect and Facebook Places; the centralized management of evaluations with automated responses via AI; the mass publication of offers and events; intelligent reports in real time; and specialized technical consulting. All this supported by local positioning AI, exclusive HubLocal technology that measures digital visibility, suggests improvements and facilitates multichannel management.  

The technology also enables unified management of digital presence across multiple channels, including search engines (Google, Bing, Yelp), geolocation (Google Maps, Apple Maps, Google Company Profile), social networks (Facebook, Instagram, WhatsApp, LinkedIn, Foursquare), and voice search platforms such as Amazon Alexa. 

“A every day it becomes more evident that the future of local businesses is in digital visibility. Our partnership with UOL Host allows us to accelerate this movement, bringing the technology and intelligence needed to millions of entrepreneurs. More than integrating portfolios, we have united with the same purpose of strengthening the ecosystem of small and medium businesses in Brazil and helping them thrive in the digital era”, says Felipe Caezar, CEO of HubLocal.  

Another difference is in the use of artificial intelligence through the HubNometer, exclusive system of HubLocal.The tool offers recommendations for improvements based on data, performance thermometer, mass editions and monitoring of evaluations with automated responses.The goal is to optimize digital management and allow the entrepreneur to focus his efforts on business growth. 

“The entrepreneur who is not found online loses customers every day. This partnership delivers the most complete in local solutions, with usability, intelligence and support to facilitate management from the beginning, accelerate digitization, increase visibility and boost sales. With this collaboration, we have expanded not only our portfolio, but also HubLocal, which now offers the business digitization solutions of UOL Host”, finishes Ricardo Leite.