Black Friday is 15 times higher than Consumer Week in search volume, study finds

Black Friday, known for offering big discounts and attracting millions of consumers in search of must-see deals, continues to dominate internet searches, compared to Consumer Week.Although Consumer Week is gaining popularity, a recent Conversion Agency study reveals that Black Friday is still the most sought-after date in search tools.

Consumer Week was created to celebrate consumer rights and promote a fair relationship between companies and consumers. Inspired by Consumer Day, which originated in the United States, on March 15, 1962, the date turned into a whole week of promotions and discounts around the world. The best promotions for 2024 are in the electronics, decoration and home appliances sectors, in widely sought-after products, such as smart tv, and attracts consumers in both physical and virtual stores.

However, despite the growth of Consumer Week, the survey data show a significant difference compared to Black Friday, one of the most important dates of trade worldwide. According to the Conversion Agency study in Brazil, the last Consumer Week in March 2024 generated a total of 241,607 searches on the internet. Already the last Black Friday recorded in November 2023, an impressive 3,592,109 searches.

Black Friday, held last Friday in November, has its roots in the United States and has become a crucial date for global trade.In Brazil, it began in 2010 and quickly gained popularity. Consumers are eagerly waiting for this date, as it offers the opportunity to purchase desired products, ranging from home appliances such as microwaves, to technological products such as a notebook. With significant discounts, the date usually anticipates holiday shopping.

Black Friday Advantages

The expressiveness of Black Friday in searches reflects its importance in the commercial calendar. This date is marked by lightning promotions and limited stocks, which leads consumers to do previous research to ensure the best offers and prevent fraud. In addition, the term “Black Friday” has become synonymous with great shopping opportunities, attracting both consumers and retailers.

Advantages include:

• Significant discounts: Many stores offer significant discounts, often between 20% and 50%.
• Anticipation of year-end purchases: The ideal time to buy Christmas gifts, or even a Christmas tree, with lower prices.
• Variety of products: From electronics to clothing, furniture and home items.

The popularity of this date can also be attributed to the wide variety of discounted products.Promotions fall into categories such as fashion, technology and household appliances, making the date stand out as the ideal time for Christmas shopping and other desired items.

Despite the growing success of Consumer Week, it is clear that Black Friday still has significant power in search tools and in the mind of the consumer.The difference in search volume not only gives rise to a preference for Friday promotions, but also reflects its popularity, established more than two decades in the country.

In summary, while Consumer Week consolidates itself as an important date for promotions and discounts, Black Friday maintains its prominent place, being widely sought and awaited by consumers.The expectation is that both dates continue to grow and complement each other in the commercial calendar, offering consumers several opportunities to take advantage of great offers and discounts.

With the approach of Black Friday, retailers and consumers are preparing for another shopping event that promises to be great, reinforcing the idea that, in the Brazilian commercial scenario, it is still the most sought after date in searches and sales.