StartNewsLaunchesAtomic Group opens new headquarters in Santa Catarina

Atomic Group opens new headquarters in Santa Catarina

Atomic Group is expanding its market share and announces its new headquarters in Santa Catarina.

According to the founder and CVO of the group, Filipe Bento, the new space will be dedicated to hosting entrepreneurs with a purpose, centered around the concept of being the “House of Micro-ecosystems”. The concept, conceived by the executive himself, proposes a new way of viewing the future of entrepreneurship in the age of artificial intelligence.

How to build businesses that not only withstand, but thrive in the age of artificial intelligence? This is one of the most pressing questions among entrepreneurs across all sectors today. Micro-ecosystems emerge as a promising path: lean, agile, and highly specialized business models capable of growth even in a scenario dominated by automation. They connect startups, specialists, and platforms, generating business opportunities and network innovation," explains Bento.

New address

The new address for Atomic Group was carefully chosen: the HIGH TECH Business Center, on SC-401, in Florianópolis (SC). SC-401 is known as the "Silicon Valley of Santa Catarina," a region that concentrates some of the most innovative companies in the country. "Being there is being at the heart of the ecosystem. And that's precisely what the new ATOMIC space proposes, to be a hub of strategic intelligence, real connections, and high-density business," says the CVO. 

And forget about a traditional office. The new unit is designed to be a vibrant space for mentoring, training, recording sessions, in-person experiences, and relationship building. A space for entrepreneurs to think big, with clarity and focus – two scarce assets in times of overwhelming information and noise.

Microecosystems

But, what are they, after all? The group's CVO explains that while traditional ecosystems still maintain a central command structure (with startups and partners orbiting a large corporation), micro-ecosystems eliminate centralization and operate in a distributed, collaborative, and agile manner, without rigid hierarchies.

Traditional companies face bottlenecks like rigid hierarchical structures; slow innovation; and difficulty scaling without inflating costs. Micro-ecosystems, however, allow for: scaling without structural weight, utilizing smart partnerships instead of massive hiring; continuous innovation, as each member contributes insights and solutions; resilience, as risks are shared across the network; and speed of execution, as decisions flow without bureaucracy.

In practice, a microecosystem is structured through strategic connections, and its founder acts as a conductor, connecting the dots, upholding the vision, and nurturing the culture. However, they don't need to be the center of all operations or micromanage. "The entrepreneur no longer wants to own the structure. They want to own the results," summarizes Filipe Bento.

Market trend in 2025

Collaborative network models, such as micro-ecosystems and co-creation platforms, are gaining traction in Brazil, driving innovation and efficiency across various sectors. While there's no single, established figure for these formats alone, they form part of a broader ecosystem that, in 2024, attracted US$2.14 billion in investment—including startups, innovation hubs, and corporate venture initiatives—according to Distrito data.

"This shows that more and more companies are migrating from traditional acquisitions to partnership and co-creation models, characteristic of microecosystems, due to the flexibility and speed they offer," he emphasizes.

The Atomic Group, for example, operates under this model, a network connecting seven companies, focusing on acceleration, education, venture building, and technology, with a presence in five continents and a target of R$$ 35 million in revenue by 2025. To achieve this, it maintains lean teams, prioritizes connections, reducing risk and accelerating results. Furthermore, its workflows are agile, adapting the group's initiatives to market changes without hindering operations.

E-Commerce Update
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E-Commerce Update is a leading company in the Brazilian market, specializing in producing and disseminating high-quality content about the e-commerce sector.
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