Aramis uses AI to elevate the shopping experience with virtual fitting room

Fashion is entering a new era, and the Aramis, one of the most innovative Brazilian brands, is leading this transformation. With the implementation of virtual fitting rooms equipped with Artificial Intelligence (AI) in his shop at Morumbi Shoppingin Sao Paulo, the brand is redefining the retail shopping experience.

The novelty allows customers to try on clothes in a fully digital way, without queues and with an impressive level of customization. The technology captures the image of the customer and, in a few seconds, simulates how different pieces of clothing look on the body, in various sizes and colors. It is a technological leap that promises not only to facilitate, but also to transform the way we buy fashion.

How does the Aramis virtual fitting room work?

The operation is simple and intuitive. A camera captures the image of the customer in 360 degrees, creating a virtual avatar. This avatar is then combined with a database full of pieces available in the store, allowing the customer to see, in real time, how each outfit fits to your body. It is like tasting the pieces without having to take them from the macaw.

Why is this technology so innovative?

The virtual fitting room from Aramis goes beyond convenience. It brings benefits that make the shopping experience more practical, sustainable and immersive. Check out the main points:

• Total customization: Each customer can visualize how the clothes fit their specific body, increasing the chance of finding the perfect fit.
• Agility and convenience: No time-consuming queues or constant exchanges.The customer tries out several pieces in a few seconds, saving time and optimizing the purchase.
• Sustainability: By reducing physical part handling and overuse of packaging, technology helps minimize waste by aligning the shopping experience with more conscious practices.
• Engaging experience: The fitting room turns the purchase into a fun and immersive activity, bringing the virtual experience closer to the real one.

Aramis as a pioneer in technological fashion

With this initiative, Aramis reinforces its commitment to innovation and the modern customer. The application of artificial intelligence in retail demonstrates how technology can be allied in the search for solutions that combine practicality, customization and sustainability.

Whether you are looking to renew your wardrobe or explore the future of fashion, virtual fitting rooms are more than a tool: they are the beginning of a new era in the relationship between consumers and brands Morumbi Shopping and discover how Aramis is changing the way we experience fashion in Brazil.