With the advance of digitalization, e-commerce is becoming increasingly consolidated on the global stage. In this context, voice commerce emerges as one of the most promising trends, offering greater convenience for consumers.
According to a Grand View Research report, the voice commerce market reached US$1 trillion in revenue in 2023. This segment is expected to maintain an annual growth rate of 24.61% until 2030. When should US$ reach US$186 billion?.
This is a growing segment within e-commerce, becoming strategic for businesses that want to keep up with innovations and offer a service more aligned with customer needs.
Voice commerce advances globally
With the rise of virtual assistants, voice commerce is gaining traction in consumers' daily lives. Currently, around 20% of Google searches are already conducted by voice, indicating the popularization of this habit in digital routines.
Integration with conversational AI allows assistants to respond more naturally and personalized. This facilitates everything from finding a product to completing a purchase, all by voice command.
Thus, the experience becomes more practical, faster, and intuitive. Without needing to touch the screen, the user can compare prices, listen to reviews, and complete the payment securely and easily.
Based on PYMNTS research, 18% consumers... **(Note:** "18%" is not a recognized consumer segment or terminology. The translation is literal. To provide a more accurate and useful translation, please provide the full context of the original sentence.) Already make voice purchases at least once a week.An index rising to 30% among Gen Z. Generally, this practice follows these steps:
- Voice activation: The user initiates interaction with the virtual assistant using a spoken command.
- Interpretation of the request: The AI understands the intent behind the spoken words and identifies what is being requested.
- Intelligent research: The system finds the best options, compares prices, and suggests relevant products.
- Purchase Validation: After the selection, the assistant confirms the details and requests authorization to complete the purchase.
- Finalization and Notice: The order is complete, and the user receives delivery updates via voice or notification.
Trends for Voice Commerce in 2025
Voice commerce is transforming digital retail by enabling more intuitive experiences. Key benefits include increased customer interaction, reduced cart abandonment, and a faster, more personalized shopping journey.
With this advancement, the sector projects significant changes in consumer behavior. Key e-commerce trends for 2025 indicate an even more connected and user-centric environment, such as:
- Personalized Experiences: The AI adjusts suggestions and offers based on the user's history and preferences, making each purchase more relevant.
- Voice Payments: Purchase completion occurs via voice commands, quickly and securely, without the need for manual touch input.
- Multilingual Trade: Virtual assistants gain support for different languages, expanding the global reach of voice commerce.
- Product Analysis: Consumers can hear detailed descriptions, reviews, and comparisons before deciding to buy.
Challenges to be overcome
Despite the growth of voice commerce, its expansion still faces technical barriers and consumer concerns. The technology needs to evolve in several aspects, such as:
- Data Privacy: Constant use of the microphone raises concerns about active listening and the protection of personal information.
- Voice recognition: Accents, inflections, and regional variations make accurate command interpretation difficult.
- Technological compatibility: Many devices still do not support voice assistants or integration with shopping platforms.
Prospects for the coming years
Voice commerce is predicted to continue gaining ground in e-commerce. For entrepreneurs, having websites optimized for this technology can be essential for expanding reach, particularly for small and medium-sized enterprises (SMEs).
In light of this, hosting services are paying attention to the trend and integrating voice commands into their development. Rafael Hertel, Hostinger's national manager, website development companyDescribe the main demands of this technological advancement.
"It's crucial to have a website and e-commerce platform optimized for speed, security, and the ability to integrate new technologies. For a business to be ready for Voice Commerce and Conversational AI, it needs a strong digital foundation," he emphasizes.
The expectation is that this technology will become increasingly prevalent. To keep pace with this evolution, companies will need to invest in infrastructure to offer a complete and competitive experience in the new e-commerce landscape.
