Big names in marketing will bring invaluable tips for entrepreneurs during iFood Move 2025, an event solidifying its position this year as the largest Latin American restaurant gathering, taking place August 5th and 6th at São Paulo Expo.
On the first day, Fábio Medeiros, Marketing Director at Bacio di Latte, will unveil the inner workings of the company and the strategies that transformed an entrepreneurial vision into a scalable and profitable business, focusing on operations, sales, and marketing. His talk, "Desmarketize Yourself," will offer a fresh perspective. João Branco, former VP of Marketing at Méqui, will present a new approach, demonstrating how to create authentic connections with consumers, humanize brands, and drive growth with purpose, truly standing out.
On the Delivery Academy stage, Michael Menezes, a digital marketing specialist, will present the science behind content that sells. Attendees will discover the most effective formats, storytelling techniques, and how to structure a strategic editorial calendar for their delivery service. They'll also walk away with practical tools to transform their social media into sales channels.
The second day is also a must-attend for those seeking to learn more about Marketing. The Success & Sales Strategy stage will host Lohran Soares, CEO and founder of Milky Moo, who will bring data, creativity, and personalization in practice: how digital marketing and growth strategies are driving business growth in the foodservice industry and generating concrete results. A panel with success stories and a practical look at what truly works in daily operations.
Another inspiring case study will be that of Dengo, presented by Renata Lamarco, Director of Marketing and Digital Channels at the company. In this panel, the speaker will present the journey of a company that values national cocoa, empowers small producers, and transforms the consumer experience into a powerful growth lever.
Check out the full iFood Move 2025 schedule here.
An event to transform the future of restaurants
In an even more robust edition, iFood Move 2025 promises over 70 hours of content, with six simultaneous stages and over 100 speakers. Beyond the main stage, the event will feature an expanded "Delivery Academy," which this year will have two stages for practical workshops. It will also include an exhibition area showcasing products and initiatives from the sector, including major industry players, for entrepreneurs, and an awards ceremony recognizing the best delivery service: the iFood Super Restaurants Award.
Excellence in iFood Move 2025
Furthermore, on the main stage of the event, Usain Bolt will share his entrepreneurial journey with approximately 12,000 restaurant owners. In an unprecedented conversation, the former athlete will reveal how he transitioned from a sporting legend to a successful entrepreneur, discussing the challenges faced from founding his first restaurant to expanding the brand, connecting his track record-breaking history to creating global ventures. Bolt demonstrates that those who accelerate with purpose can shape their own future.
iFood Move 2025 will also feature other prominent figures who inspire and share knowledge from the culinary world, but primarily their inspiring stories. Among them is Galvão Bueno, who reinvented himself, is the owner of the Bueno Wines brand, and will share his story as inspiration for established restaurant owners and the wider public. Furthermore, Galvão will bring, through stories demonstrating how mentorship, determination, and grand dreams helped him reach new heights of excellence, both in sports and the business world, always with resilience.
Another highlight will be Boninho, one of the biggest names in Brazilian television and a celebrated executive in this industry. Known for programs that lead in viewership, he will speak about creativity as a form of innovation and how to transform businesses into icons of success. Participants in iFood Move 2025 will also have the esteemed presence of Renata Lamarco, Marketing Director at Dengo; and João Diamante, an award-winning chef and founder of the Diamantes na Cozinha project.
The iFood executives returning and bringing new offerings to the public include Diego Barreto, president; Luana Ozemela, vice president of Impact and Sustainability; Roberto Gandolfo, president of Marketplace; and Bruno Henriques, president of iFood Pago.
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Date: August 5 and 6, 2025
Location: São Paulo Expo, São Paulo, SP
Tickets: Interested parties can purchase tickets on the event's official website. www.ifoodmove.com.br This is a URL, not text requiring translation. It's the website address for iFoodMove, a Brazilian company likely related to food delivery or logistics..
