On August 21 and 22, the Expo Magalu 2025, mega event owner of the company, aimed at small and medium retailers that sell or are interested in being part of the market place of the company. In its fourth edition, the event aims to inspire these entrepreneurs with the sharing of success cases of real Brazilians. The program has more than 70 presentations, between lectures and interactive experiences. Among the speakers already confirmed are Karla Felmanas, vice president of the pharmaceutical company Cimed, John White, former CMO of McDonald’s, Alberto Serrentpo District 0 people will be the Expect to receive a.
At the opening, Frederico Trajano, CEO of Magalu, and Andre Fatala, vice president of platforms of the company, will participate in a debate on how to increase sales and leverage conversion. The panel will be mediated by Ricardo Garrido, executive director of marketplace of the company. During the afternoon, Luiza Helena Trajano, chairman of the Magalu Board of Directors, repeats the double on stage with Fatala to discuss technology applied to business. Over the two days, divided into five stages and three arenas, the speakers and several experts of Magalu will conduct about 20 hours of discussions and marketing related topics such as technology.
“Our goal is to bring practical content to every Brazilian entrepreneur, which can be applied in the day to day business and generate real results”, says Ricardo Garrido, executive director of the Magalu marketplace.“O Expo Magalu is an opportunity not only for our more than 300 thousand sellers, but also for small and medium retailers from all over the country to be inspired by cases and teachings of some of the best professionals in the country and successful sellers. It is a valuable meeting for those seeking growth.”
The complete schedule can be checked at the link https://expomagalu.com.br. Tickets cost 99 reais, in sight, in the promotional lot.
News on the platform
During the event, Magalu will make a series of ads related to its marketplace. Among them, are the launches of tools, innovations in the use of the platform and new ad formats for sellers that are already partners of the company. All aim to facilitate the process of selling products and are linked to improving the experience of the retailer and the consumer, focusing on increasing sales conversion.
Among the main novelties are the launch of improvements in search and catalog algorithms, the introduction of free shipping for supermarket products stocked in Magalu distribution centers (the Full), the launch of a tool that identifies the correct purchase of automotive parts according to the year and model of the customer's car, the renewal of the affiliate program and the possibility of including videos in product announcements and reviews, updates in the reputation ranking of partners, as well as the addition of new information in the Seller Portal that guide how to improve reputation and competitiveness.
In both days, UniMagalu, a central course for marketplace partners, will coordinate the arenas and offer content every 30 minutes. Participants will exchange experiences with experts to take advantage of insights related to ad creation, use of the fulfillment service, campaign management and financial management, among others, to multiply their sales in the marketplace.
Expo Magalu 2025 also has the support of the Seller Community Women Business of Luiza. Entrepreneurs who participate in the group, led by Luiza Helena Trajano, will share their experiences and talk about how it is possible to make good use of the support network for women. In addition, all retail brands of the Magalu ecosystem 'Netshoes, KaBuM! and Cosmetics Season 'will be present at the event.
