Coursera Confirms 1,091% Annual Growth and Launches New GenAI Courses on Its Platform

In the month that is celebrated AI Appreciation Day (16 July), Coursera, an online learning platform, announced several new initiatives aimed at empowering students and institutions in essential generative AI skills, preparing them to harness the transformative power of this technology. Among the new actions, are new content and credentials focused on generative AI, improvements in the existing portfolio of professional certificates with specific updates of generative AI, updates to the Coursera Coach and an expansion of the Generative AI Academy to help companies form their teams with these skills.

According to  The Future of Work in the Field of Data Science and Artificial Intelligence in Mexico 2024 , conducted by the Knowledge Observatory of the International University of La Rioja (UNIR), today there are 95% more job openings than a year ago, the supply related to artificial intelligence is growing unabated in the country. These new launches aim to meet the growing demand for generative AI skills worldwide and in Mexico. So far, there have been more than 2 million applications globally in more than 250 courses and projects of generative artificial intelligence at Coursera and more than 20 thousand applications in Mexico.

“As the GenAI revolution unfolds, professionals in Brazil face unprecedented challenges in terms of job security, and companies are struggling to keep up. Workers must now demonstrate their GenAI skills to secure employment and advance their careers”, said Jeff Maggioncalda, CEO of Coursera. “We recognize our collective responsibility to harness the transformative power of GenAI, turning it into a powerful engine of opportunity for everyone in Brazil.”

The new initiatives Coursera announced today include:

• 7 new courses, specializations and certificates of generative AI from leading partners
  • Certificate of Generative AI for Software Development Skills the DeepLearning.AI ^ designed for software developers and engineers at all stages of their careers, this program will explore how large language models (LLMs), their architecture, and their applications work across various coding tasks.
  • Programming with Generative AI course at Indian Institute of Technology Guwahati whether designed for software developers, technology leaders or AI enthusiasts, this hands-on course explores how generative AI tools can transform the coding workflow.
  • Graduate Certificate in Artificial Intelligence boulder University of Colorado ''This comprehensive program helps students build a solid foundation in key AI topics, including generative AI, natural language processing, computer vision, and ethics.
  • Generative AI in Marketing, Darden's Specialization School of Business (University of Virginia & USA) ''this four-course series explores how the structures, applications and considerations of artificial intelligence are essential to creating and sustaining an effective AI marketing solution.
  • Responsible Generative AI, Specialization at the University of Michigan by exploring the possibilities and risks of Generative AI, students will be able to identify relevant impacts to business operations, consumers, society and the environment.
  • Change Management Course for Generative AI, course at Vanderbilt University ''will deepen the strategies and frameworks needed for organizations to successfully implement and adapt to generative artificial intelligence.
  • Generative AI for Children, Parents and Teachers, course at Vanderbilt University ''designed as a resource for parents and teachers, this free course will help children navigate a world filled with generative AI. It will teach children to use it to innovate, solve problems, give multimodal suggestions and engage in creative thinking.
• Enhancement of 8 basic IBM, Microsoft and Meta professional certificates with generative AI updates, including activities, readings and videos:
  • IBM Data Analyst
  • IBM Data Engineering
  • IBM Data Science
  • IBM Full Stack Software Developer
  • Cybersecurity Analyst at Microsoft
  • Microsoft Power BI Data Analyst
  • Meta Marketing Analysis
  • Meta Social Media Marketing
• Expansion of GenAI Academy with 3GenAI for Teams’: this new catalog of leading research institutions and companies will equip teams with Generative AI skills tailored to their business functions.With real-world applications and safe practice, companies can use GenAI Academy to unlock innovation and productivity in functional teams.
  • Generative AI for software and product teams (more than 100 courses): simplifies routine tasks such as code generation and documentation, freeing up valuable time to create and launch differentiated, higher-value offerings.
  • Generative AI for data teams (more than 70 courses): optimizes complex tasks such as data analysis and visualization, enabling deeper insights and more accurate business recommendations.
  • Generative AI for marketing teams (more than 60 courses)maximizes customer life with deeper insights, content personalization, and more efficient targeting at scale.

Launched in January 2024, Coursera's Generative AI Academy (GenAI) is designed to empower executives and their employees with the skills they need to thrive in an AI-based workplace.It offers a unique combination of core literacy and executive education programs from leading research universities and companies at the forefront of AI, including Microsoft, Stanford Online, Vanderbilt University, DeepLearning.AI, Fractal Analytics, Google Cloud, and AWS.

• Introducing Coursera Coach as a complementary experience: the Coursera Coach, launched in 2023, provides AI-based guidance on the learning experience.It will be available as an extra functionality of the courses, making it a more integrated part of the student journey.The Coursera Coach will act as an interactive guide, allowing students to:
  • Ask questions to clarify the material and keep up to date.
  • Summarize key conclusions to be able to take notes more efficiently.
  • Use questionnaires and tests to solidify knowledge and identify gaps.
  • Explore how learning is aligned with current or future goals

Coursera is harnessing the power of generative AI to transform online learning. The platform now offers AI-based translations for more than 4,600 courses and 55 professional certificates in 21 languages, including Spanish, making education more accessible to a global audience. Course Builder with AI technology streamlines content creation, enabling institutions and businesses to develop custom courses efficiently.