Fast Shop turns 39 and bets on social commerce, phygital, and services as growth engines

With the mission to care for and delight customers throughout their lives, Fast Shop celebrates 39 years by increasingly investing in new interaction formats. The chain, one of the country's largest consumer electronics retailers, was a pioneer in operating sales via TikTok Shop, reaffirming its commitment to new consumer trends. At the same time, the brand continues to invest in physical stores focused on experimentation, relationship, and convenience, one of the pillars supporting its success over the decades.

To keep pace with new consumption habits, portfolio diversification has become one of the company's most relevant growth drivers, now extending beyond the realm of home appliances and electronics. “We want to be present in our customers” lives at all times, with solutions that go beyond technology. In recent months, we have started investing in categories such as furniture, home decor, bed, table, and bath linens, as well as products focused on well-being and self-care," comments Eduardo Salem, Marketing and Digital Channels Director of the chain.

With over 80 stores spread across Brazil, the brand bets on a connected, personalized, and omnichannel shopping experience. Through technologies such as artificial intelligence and automation, applied from customer service to logistics, the chain brings the concept of phygital retail to the public, combining the best of the physical and digital worlds to offer more convenience and connection.

To celebrate its 39th anniversary, a special concert by Nando Reis and his son, Sebastião, was held at the Sheraton Hotel in São Paulo, bringing together approximately 300 guests, including brand executives, industry partners, and company customers. High-resolution photos

Brands such as JBL, Arno, ASUS, and Brastemp were also present, setting up interactive spaces with product demonstrations, photo booths, and product giveaways for guests.

Reasons to celebrate

Among the initiatives celebrated during the anniversary is the success of the Fast Shop Care, a service program that offers consumers: equipment installation, usage guidance, extended warranty, technical support, smart home services, as well as insurance against theft and robbery of portable devices.

Operated entirely by the chain's own professionals, the program has been well received by the public, who now see Fast Shop not only as a retailer but also as a provider of excellent services. “Customers quickly understood the value of Fast Shop Cuida. This strengthens the perception of the brand as an ally in daily life, which for us is a source of pride and responsibility,” highlights Salem.

Another strategic pillar of the company is the Fast Shop Prime, a loyalty program established as a channel for relationship building and sales enhancement. Among its benefits are free ultra-fast shipping and delivery, discounts on services (such as installation and configuration of electronics), personalized service, and remote technical support.

“The concept of ultra-convenience, combined with the sensory experience in stores, has already been recognized at Retail's Big Show, the world's largest retail event. This gives us confidence that we are on the right track,” comments Salem.

For the second half of the year, Fast Shop is preparing to launch new interactive store formats, with an expanded and more diverse portfolio. “Still in July, we will announce the arrival of a leading brand in decoration and design, which will further enrich the experience in our stores,” anticipates the executive.

And, as is tradition, the company celebrates its anniversary with a special promotional campaign, offering discounts of up to 60%, exclusive conditions, and various benefits for consumers across all platforms.