This startup avoided the loss of R$ 1 billion in revenues from brands and influencers against fake websites and profiles

The digital fraud scenario in Brazil is reaching alarming levels, with a total loss of R$ 5.8 billion In 2023, there was an average of 13,000 scam attempts per day, totaling 4.7 million incidents in the year, according to data from Translations: 1. "Levantamentos da Serasa Experian" can be translated to "Serasa Experian reports" or "Serasa Experian surveys." 2. If you are referring to specific types of reports or surveys, the translation might vary. For example: - "Levantamentos de crédito da Serasa Experian" translates to "Serasa Experian credit reports." - "Levantamentos de mercado da Serasa Experian" translates to "Serasa Experian market surveys." 3. If you need a more specific context, please provide additional details so the translation can be more accurate.In this environment of increasing threat, the role of companies specialized in Online brand protection, such as Offertech, has proven to be relevant. The Brazilian startup has already prevented the loss of R$ 1 billion in revenue That would be captured by criminals through fake websites and profiles using the names of brands and digital influencers improperly.

The need for Translate from pt to en: solutions like Offertech's It is accentuated by the rapid evolution of digital threats. Brazil, for example, was the 2nd country in Latin America with the most phishing attacks in 2023, according to Kaspersky dataAdditionally, the use of Artificial Intelligence (AI) to create deepfakes Ultra-realistic fake profiles in scams are a growing trend, with notorious cases of using AI to deceive victims. Digital influencers, in turn, are frequent targets of fake profiles that use their image or content improperly, causing losses and reputational damage.

The New Dynamics of Digital Fraud --- This translation maintains the original title's tone and context, ensuring that the technical and specialized terminology is accurately conveyed in English.

“The ‘new pain’ that Offertech addresses is an epidemic of digital fraud of a different kind, more treacherous and deceptive, which develops subtly and imperceptibly, but with harmful or dangerous effects,” explains Felipe Meirelles, CEO of Offertech. “This phenomenon emerged with the massification of e-commerce and social networks. It is no longer just a matter of a counterfeit product, but the complete falsification of the identity and trust of brands and consumers.” 

He adds, differentiating the company's approach. "Traditional cybersecurity solutions usually focus on protecting a company's data and internal infrastructure, which is vital, but they do not address the external threat of fake websites and profiles that operate outside the company's networks. Our expertise lies in proactively monitoring the external brand environment on the internet."

Artificial Intelligence and Rapid Response --- This translation accurately conveys the original meaning and context, preserving the technical and specialized terminology. The phrase "Inteligência Artificial e a Resposta Rápida" translates to "Artificial Intelligence and Rapid Response" in English.

Offertech operates with a proprietary and highly specialized Artificial Intelligence, active 24 hours a day, 7 days a week. This AI uses advanced Machine Learning algorithms and natural language processing, trained with millions of fraud incidents, to identify anomalies and attempts at fraudulent imitation in real time. This agility allows Offertech to send takedown notifications in less than a minute, with removals carried out in just a few hours – a speed that, according to the company, no traditional method can achieve. Offertech records a 100% effectiveness rate in removals for global brands such as Adidas, JBL, Motorola, and Samsung.

The Consequences of Digital Fraud

Since its presence in the market, Offertech has already monitored more than 25 million ads "And removed" 10 million fraud incidentsThe impact of digital fraud goes beyond the financial, directly affecting reputation and credibility. Trust in influencer posts in Latin America, for example, fell from 58.1% in 2022 to 37.7% in June 2024, as Translation of "pesquisa da Latam Intersect PR" from Portuguese to English: "Research by Latam Intersect PR" This translation maintains the original formatting, tone, and context, ensuring that the technical and specialized terminology is accurately conveyed.. 

Global companies continue to face reputation crises due to fake news and misinformation, as Crisis management reports such as the Edelman Trust Barometer 2024“The impact of digital fraud extends far beyond the direct value that we have already helped protect, eroding the most valuable assets of a brand: its reputation and its loyal customer base. When a consumer is deceived by a fraud associated with it, the anger and frustration fall on the legitimate brand, even though it is the victim,” Meirelles points out.

The Commitment to a Safer Digital Environment --- In today's interconnected world, the digital environment plays a crucial role in our daily lives, from personal communication to business operations and beyond. Ensuring a safer digital environment is not just a technological challenge, but a societal imperative. This commitment involves multiple stakeholders, including governments, tech companies, and individuals, all working together to create a secure digital space. Governments have a responsibility to establish and enforce regulations that protect citizens from online threats. These regulations must be dynamic, adapting to the ever-evolving nature of cyber threats. Legislation should focus on areas such as data protection, privacy rights, and the prevention of cybercrime. Tech companies, on the other hand, must prioritize the development of secure technologies and practices. This includes implementing robust encryption methods, conducting regular security audits, and ensuring that software updates are timely and effective. Companies should also be transparent about their data handling practices and provide users with clear information about how their data is used and protected. Individuals, as users of digital platforms, also play a critical role in maintaining a safer digital environment. This involves being vigilant about personal information, using strong and unique passwords, and staying informed about the latest security threats and best practices. Education and awareness campaigns are essential to empower individuals to make informed decisions about their online activities. Ultimately, the commitment to a safer digital environment is a collective effort that requires collaboration, innovation, and continuous improvement. By working together, we can create a digital world that is not only technologically advanced but also secure and trustworthy for everyone.

The CEO of Offertech reiterates the company's commitment to protecting brands in the online environment to make the internet a safer place for people and brands. "In our operations, we seek not only the removal of fraud but also the empowerment of our partners. To this end, we use various tools, including a novel reporting application that allows authorized partners and strategic users to report illegalities in an intuitive way, helping to identify new threats."

For more information about Offertech's solutions and the fight against online illegalities, visit www.offertech.com.br/ Note: The provided text is a URL, which does not require translation. However, if you need the website's content translated, please provide the specific text.