They started with software for clothing stores in a small town and now serve over 70 countries

Almost 50 years ago, more precisely in the late 1970s, the clothing industry began to develop in Cianorte, northern Parana. The movement intensified to the point that the municipality and 13 others from that region were characterized, in the early 2000s, in a cluster 'or a local productive arrangement (APL) 'specializing in fashion.

In addition to clothing, other logistics and support activities have also developed, composing this cluster or APL. Among them, the information technology sector.It is in this context that the current Irrah Tech was born in 2004.

As a supplier of tools initially focused on that production chain, the company has expanded, became an innovation ecosystem and today offers digital solutions for companies of various economic activities. From all over Brazil, and even abroad. Solutions, including artificial intelligence.

The Irrah Tech ecosystem consists of five solutions, pillars of the business.These are the artificial intelligence GPT Maker, launched in 2024; kigi, an ERP software; plug Chat, technology for integrating multiple WhatsApp numbers into a single contact medium; trigger There, WhatsApp automation; and E Vendi, which is an e-commerce platform. Another brand, Z-api, was also developed by the company, and is currently under the control of a North American holding company.

The precursor of Irrah Tech is Cesar Baleco, who in 2004 founded Grands Sistemas, to meet mainly the productive arrangement of Cianorte. A year later, Miriam Plens and Diego Berteli were associated.In expansion and breaking geographical boundaries, the group began to rely on the society of Mateus Miranda and Felipe Sabadini in 2018.

The name Irrah was incorporated.“It is a word that translates that cry of happiness that we let out, that springs from the heart, when we conquer something, or we are surprised by some innovation, something special. It is this cry that expresses the impact that our ecosystem seeks to generate”, explain Caesar Balenco and Miriam Plens.

Last year, consolidating the rebranding of the company, the word Tech was added to the name Irrah. In addition, the organization has established itself no longer as an umbrella to bring together brands and their respective tools, but rather in a true innovation ecosystem 'WHERE solutions for specific functionalities interrelate.

“We continue to look at each of the products, however as members of an ecosystem. A customer using a certain tool begins to identify in Irrah Tech not only the provider of that functionality, but rather digital solutions that boost the business, in general SALES, communication, management - all available in our products and services track”, discuss the partners.

By rebranding and developing and improving technologies, we add investment in people management. According to Caesar and Miriam, the differentials that the Irrah Tech ecosystem puts on the market are the result of a qualified and motivated team. Recently, the company promoted a chat between the specialist in people management Luciana Orso and the company leaders.

“A talk addressed points such as performance evaluation, individual development plans and the role of leadership in driving the growth of each professional”, describe executives.“Because before any code, any process, any delivery, any algorithm, we are” people, they emphasize.