The economic impact of Black Friday in Brazil

Traditionally held on the last Friday of November, Black Friday is already part of the calendar of Brazilians and goes far beyond a simple promotional date.Originated in the United States, the day began to be celebrated in Brazil in 2010 and quickly became one of the most important moments for trade, moving billions of dollars and bringing significant impacts to the economy of the country.

In 2023 alone, e-commerce generated more than R$ 7 billion in sales during Black Friday. When we add up purchases made in physical stores, this number is even higher, benefiting from small businesses to large retail chains. This movement drives consumption and helps heat the Brazilian Gross Domestic Product (GDP), functioning as a thermometer for the economy.

With the increase in demand, companies hire temporary workers to act as salesmen, stockists, logistics operators, among other functions.For many, these jobs represent an opportunity to reinforce income at the end of the year, especially in a country where the unemployment rate is still high.

In addition, the promotional date played a key role in the expansion of online commerce in Brazil.In a scenario where more than 70% of the population is connected to the internet, digital shopping has exploded. Companies invest heavily in digital marketing campaigns, while consumers look forward to discounts on products such as mobile phones, home appliances and clothing.

However, not everything is flowers. There are also challenges, such as the increase of fraud and misleading practices. Problems such as price makeup, in which values are inflated before they are “discounted”, still generate mistrust.In addition, pressure for excessive discounts can compromise profit margins, especially for small traders.

Still, Black Friday is a unique opportunity to move the market and stimulate the economy. For its impact to be increasingly positive, it is important that consumers and companies act consciously, ensuring that the date remains an engine of economic growth for Brazil.