E-commerce projects revenue of nearly R$235 billion in 2025, according to ABComm

According to a report by the Brazilian Electronic Commerce Association (ABComm), e-commerce growth in 2024 was approximately 10.5% compared to the previous year. Revenue reached R$$ 204.3 billion, a significant increase driven by the continued expansion of online commerce in Brazil. The sector registered 414.9 million orders, with an average ticket of R$$ 492.40. The number of online shoppers reached 91.3 million.

Women maintained their leading position in purchasing and will represent the majority of consumers in 2024. The Southeast region consolidated its position as the most active in digital transactions, and the state of São Paulo led in sales volume. Class C stood out as the economic group that made the most online purchases, reflecting growing access to technology and financial inclusion.

Expectations for 2025

With the strengthening of e-commerce and the growing confidence of consumers in the online environment, ABComm projects revenue of R$ 234.9 billion for 2025The average ticket is expected to reach R$539.28, while order volume could reach 435.6 million, driven by 94.05 million buyers. According to the association, the launch of Drex, the digital real developed by the Central Bank of Brazil, and the expansion of digital payment options will contribute to even more robust growth.

"Digital transformation is irreversible. E-commerce continues to evolve with innovation, new technologies, and an increasingly personalized shopping experience. The sector's consistent growth strengthens retail as a whole and expands opportunities for small and large businesses," comments Mauricio Salvador, president of ABComm.