Brazilian e-commerce moves BRL 100.5 billion in the first half of 2025

According to data from the Brazilian Electronic Commerce Association (ABComm), the Brazilian e-commerce sector handled R$ 100.5 billion in the first half of 2025. The result is supported by the advancement of digitalization, the diversification of payment methods and the increase of consumer confidence in the online environment.

Between January and June, more than 191 million orders were counted with an average ticket of R$ 540. The number of virtual buyers reached more than 41 million, reinforcing the relevance of e-commerce as a consumption channel for different profiles and income ranges.

For the second half, ABComm projects an even more expressive performance, driven by seasonal dates such as Black Friday, Christmas and international sporting events, in addition to the positive impact of Drex, the digital real of the Central Bank, which should expand financial inclusion and facilitate transactions.

For Fernando Mansano, president of ABComm, the scenario points to sustainable growth and opportunities for the entire retail ecosystem.“O Brazilian e-commerce is experiencing a moment of consolidation and innovation. Companies are investing in shopping experience, logistics and new technologies, while consumers demonstrate more and more confidence in the digital environment. This combination strengthens the sector and expands its role in the national economy.”

Overall, the performance of the first half reinforces the strength of e-commerce in Brazil and its ability to adapt to new consumer demands. With constant innovation and strategies aimed at convenience, security and customization, the sector is consolidated as one of the main drivers of retail growth, paving the way for a second half of even more positive results.