Amazon surpasses BRL 55 billion in investments in Brazil over a decade

Brazil, considered one of the priorities in Amazon's global expansion plans, has already received more than R$ 55 billion investments from the company in the last decade. The value represents approximately R$ 15 million per day over the last 10 years. With investments in logistics, local technology development, cloud services, job creation and professional qualification, entrepreneurship promotion and initiatives aimed at local communities, the data is part of the new edition of Amazon's economic impact report, retail services and Amazon Web Services (AWS) in Brazil, which highlights the consistent growth and expansion of the operation in Brazil.

In a continuous movement of expansion, the company has doubled in recent years its generation of jobs, from 18 thousand to 36 thousand direct and indirect jobs generated in its commercial activities in Brazil. These positions extend to several strategic sectors of the national economic chain, such as logistics, information technology and entertainment. Keeping its growth rate, while boosting the development of the country, only in the first half of 2025, Amazon has hired more than 1,000 professionals for corporate and technology positions in Brazil, in addition to having at the moment more than 550 open positions in these sectors.

“By investing more than R$ 55 billion in the last decade and generating 36 thousand jobs, we reinforce our ongoing commitment to Brazil.We are not only expanding our local presence, but contributing to transform the country's economic and technological landscape.Each investment is thought to generate a lasting positive impact in various segments whether creating jobs, boosting entrepreneurship or promoting technological innovation.We are committed to being a catalyst for the country's growth, working side by side with local entrepreneurs, communities and partners to build an increasingly strong, digital and inclusive economy”, he says Juliana Sztrajtman, President of Amazon.com.br.

With over 25 years of experience and a pioneer in artificial intelligence (AI), technology has always been part of Amazon's DNA.Customer-centric and applied across its diverse business fronts, Amazon has reinvented consumer experiences through technology, driving innovation and empowering thousands of people and diverse types of businesses around the world.

“Our growth strategy in Brazil is focused on generating positive impact throughout the country and by our different businesses.We recognize the responsibility that comes with our broad global and national scale and are committed to continue innovating and contributing to the technological development of Brazil, working daily on solutions that benefit our teams, customers and local partners”, he says Cleber Morais, Director General of Amazon Web Services (AWS) in Brazil.

Since 2011, Amazon has significantly expanded its physical and digital structure in Brazil. In the last 18 months, 140 new poles operated with Amazon technology have been opened, totaling 200 logistics hubs strategically distributed in all regions of Brazil, in addition to the process of expanding the operation of the Amazon FBA 140 Logistics program that will reach all its Distribution Centers. This infrastructure enables faster and safer deliveries, and an even more convenient shopping experience for our customers in 100% of municipalities, delivering more than 150 million products, in 50 categories of retail and distributed in the market service.

In addition to product deliveries, Amazon operates on multiple business fronts in Brazil, ranging from subscription services (Amazon Prime and Kindle Unlimited), technology (AWS), entertainment (Prime Video, Amazon Music and Amazon Publishing) to its own products (Alexa, Kindle, Echo and Fire TV).

The commitment of Prime Video to national culture is reflected in significant numbers: since 2019, 46 original local productions have been launched or are in production, filmed in more than 10 different states of the country. A striking example of this commitment to Brazilian cultural diversity is 'New Tongue’. The series, filmed at Cariri Paraibano, relies mostly on local talents, both in front and behind the cameras. The choice of professionals from Paraiba and other states of the Northeast reflects Prime Video's commitment to strengthen the regional audiovisual industry and create authentic narratives that genuinely represent the cultural richness of Brazil.

“With an exclusive customer focus and always seeking to understand your needs, Prime Video is a content aggregator that offers Prime Members a wide variety of global titles, local productions and live sports, connecting with different audiences. In addition to the vast catalog included in the subscription, Prime Video also provides the convenience of renting or buying newly released cinema releases, and also offers the subscription of other streaming channels, all in one place”, he says Louise Faleiros, Country Manager, Prime Video Brazil.