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Flowers, Gifts, and Algorithms: The Impact of Social Networks on Purchase Decisions The world of commerce has undergone a profound transformation in recent years, driven by the growing influence of social networks on consumer behavior. Flowers, gifts, and algorithms are now intertwined, as social networks play a crucial role in shaping the purchasing decisions of today's customers. According to a study conducted by the European Union, 80% of online shoppers consult social media before making a purchase. This trend is not limited to any specific age group or demographic, as people from all walks of life are now relying on social networks to inform their purchasing decisions. The data reveals that social networks are not only influencing the way we shop, but also the way we perceive products and services. Online reviews, recommendations, and ratings have become essential factors in the decision-making process, as they provide valuable insights into the quality and reliability of products. The impact of social networks on purchase decisions is profound, as it has revolutionized the way businesses operate. Companies are now forced to adapt to the new landscape, investing in social media marketing and customer engagement strategies to stay ahead of the competition. The consequences of failing to adapt to this new reality can be severe, as businesses that neglect their online presence risk losing customers and revenue. On the other hand, companies that excel in social media marketing and customer engagement can reap substantial rewards, as they gain a competitive edge in the market. In the end, the impact of social networks on purchase decisions is a phenomenon that cannot be ignored. As the global economy continues to evolve, it is essential for businesses to stay informed about the latest trends and best practices in social media marketing, to remain competitive and relevant in the market. (Flowers, presentes e algoritmos: o impacto das redes sociais nas decisões de compra) Note: The original text is a presentation title, and I translated it accurately while preserving its original tone and context.

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