Seven strategies for women entrepreneurs to expand networking in 2025

Networking is a key to success in entrepreneurship, especially for women facing additional challenges in predominantly male markets. Those who prioritize building a solid network are more likely to reach new markets, attract investment and expand their impact, contributing to a more collaborative and innovative ecosystem.

Data from the Women Entrepreneurs Finance Initiative report show that entrepreneurs with robust networks are 68% more likely to increase their sales and win new customers.In Brazil, where women already represent about 34% of business owners, strengthening connections is essential to reach new heights.

According to Carla Martins's, vice president of SERAC, hub of corporate solutions and reference in the areas of accounting, legal, educational and technology, networking, when well executed, goes beyond the professional aspect.“It is about building genuine connections that generate learning, mutual support and real opportunities.In 2025, the key will be to balance the use of digital tools with face-to-face interactions to create a strategic and diversified network”, he explains.

Carla points out that effective networking is an intentional and continuous work.“It is not limited to exchanging cards, but involves creating authentic and collaborative relationships that generate value for all involved”, she says.

The expert also advises that networking should be planned with a focus on business objectives. “It is not enough to participate in events; it is essential to position yourself as someone who adds value, whether sharing knowledge or creating bridges between other people in the” network, he points out.

An important point, according to Carla Martins, is aligning short and long-term actions in networking planning.“It is a continuous construction in which consistency is what makes the difference.Each conversation, email exchange or digital interaction can be the beginning of a transformative partnership for your business,” concludes.

Check out seven strategies suggested by Carlas Martins for the expansion of networking throughout the year:

1. Attend strategic events: Select conferences, trade shows and workshops that are aligned with your business objectives. These environments are ideal for establishing relevant contacts and market updates.
2. Expand your social media presence: Platforms like LinkedIn and Instagram not only help with brand positioning, but also build global connections.
3. Offer and seek complementary partnerships: Identify businesses that can collaborate with you, whether in outreach, joint projects or service exchange.
4. Be active in business groups: Participating in women-led business-oriented associations and communities provides valuable exchanges of experiences.
5. Organize your own events: Promote meetings such as meetups and lectures to position your brand as a reference and attract strategic contacts.
6. Value active listening: Showing genuine interest in the needs of your contacts is critical to building lasting relationships.
7. Build and maintain relationships: The success of networking, according to Carla Martins, is in the constant monitoring of relationships and not just in one-off meetings.