With an eye on customer safety, Vivo expands its value proposition with “Safe Mode”

Vivo has just launched the “Mode Seguro” platform, which reinforces its commitment to customer digital security.In addition to the best internet connection, the company seeks to offer customers confidence in using electronic devices with peace of mind through a hub that centralizes useful information and tips, as well as a new portfolio of services aimed at protecting personal devices and data.

THE safe Mode Platform it brings a special page on the operator's website and digital content in the App Vivo with guidelines to prevent scams and invasions, as well as the possibility of contracting services such as Cellular Insurance, directly through the app. With this initiative, Vivo comes out ahead offering solutions to ensure that its customers have a smoother experience in the digital world. Safe Mode contains information and practical solutions for issues such as settings to increase device protection, the safe use of Wi-Fi, information on fraud prevention on technical visits, as well as tips to protect data and configure access codes.

“Digital security is an increasingly present concern in the lives of people, who spend much of their time connected, whether in social networks, messaging applications or online shopping. In this scenario, the adoption of device protection and personal information are essential. More than offering the best network and connection for customers, we want to ensure that they have a safer experience in the relationship with their mobile phone and in the digital environment”, says Marina Daineze, Vivo Brand and Communication Director.

THE campaign Safe Mode, created by Africa, will have content in social networks, films, among other actions, which will address the theme in a didactic and uncomplicated way. The activation of the campaign will be wide and multichannel, ensuring presence in various points of contact with the public. The promotional pieces will be broadcast on open TV, closed and cinemas, in addition to having a strong presence in external, printed and digital media. To strengthen the connection with the audience, the campaign counts on the participation of Julia Iorio, digital influencer and actress protagonist of the films, which incorporates the authentic and close tone of the message.

“With the “Modo Seguro”, we transform digital security into an engaging, accessible and audience-centric experience.This campaign reinforces Vivo with a technology company that not only offers services, but also security and trust, always with a touch of proximity and innovation”, concludes Heloisa Pupim, co-COO of Africa Creative.