5 Tips to boost your online sales in 2025

Brazilian e-commerce continues to break records and expand its relevance in the market. Only in the first quarter of 2024, the sector handled R$44.2 billion, according to the Brazilian Electronic Commerce Association (ABComm), marking an increase of 9% in revenue compared to the same period of the previous year.

This growth leads us to ask: how will the sector perform in the first three months of 2025?The expectation is that continuous innovation and investment in technology can further drive this advancement.

With that in mind, Magis5, an automation and integration hub that helps with business management in marketplaces, shares five tips to boost your e-commerce and start 2025 on the right foot.

1. Organization and focus on optimization

To build a successful e-commerce, the organization of inventory is essential. With an inventory management system integrated into your sales platform, you ensure the availability of products, avoid financial losses and offer a more satisfactory shopping experience for your customers. 

By having precise control of your inventory, you avoid selling unavailable products and optimize your investments, ensuring the financial health of your business.

2. Process automation

For sellers looking to scale their business in 2025, automation is key. In addition to automation, integrating your store with large marketplaces is a key step to expanding your online presence and increasing revenue.

Magis5, for example, connects sellers to the largest players in Brazil, such as Magalu, Shein, Shopee and Mercado Livre, automating tasks such as sales management, inventory, invoice issuance, and shipping. 

“With automation, all sales made in different marketplaces can be centralized in a single automated platform. This ensures more efficient management and the chance of errors such as incorrect product shipping considerably decreases”, explains Dias.

Thus, investing in the right tools, which integrate all these systems, not only facilitates management but also creates a more satisfactory shopping experience. This is reflected in a more agile and hassle-free journey, essential to maintain competitiveness in the market. The Baymard Institute survey, with 4,384 digital buyers in the US, revealed that 24% of consumers abandon their carts due to the obligation to create an account, and 17% give up due to a complex checkout process. By simplifying these steps, companies reduce the risk of abandonment and increase conversion rates, ensuring more sales with less friction.

3. Focus on customer experience

Customer experience is decisive for gaining loyalty and generating recommendations. Investing in efficient support, with fast and accurate responses, is key. 

“There are CRM (Customer Relationship Management) tools essential to strengthen the relationship with customers, which cross data and retrieve interaction histories, whether of conversations, purchases or even simple navigation. This allows a more personalized and effective approach at the time of service, increasing customer satisfaction”, says Claudio Dias. 

 In addition, automating tasks like welcome emails and chatbots streamlines customer service and increases customer satisfaction.

 A survey released on Similar Web shows that automated welcome emails sent by ecommerce companies had a conversion rate of 51.9%. Another survey, now from Poli Digital, revealed that 61% of consumers see interaction with chatbots positively, highlighting the importance of this technology in customer service.

4. Use of data for strategic decisions

Monitoring store performance and understanding consumer behavior are indispensable steps to adjust strategies and maintain competitiveness.“Constant monitoring of KPIs (key performance indicators) is important to identify bottlenecks, improve processes, adjust the route and achieve the desired results”, adds Claudio Dias. 

The Magis5 platform, for example, offers advanced dashboards for BI (Business Intelligence) data analysis, allowing companies to track their performance in real time, identify opportunities for improvement and make decisions based on accurate and up-to-date data. BI is a technology that uses tools and processes to transform large volumes of raw data into valuable information, facilitating analysis and strategic decision making.

In addition, trend forecasting tools are allies for companies that want to understand and anticipate consumer behaviors, creating products and campaigns that align with what will become desire for the consumer public. 

Another important aspect that comes from analyzing consumer data and their preferences involves the intelligent use of keywords in product descriptions because they are fundamental to increase visibility and ranking in search engines, facilitating the location of the product.

5. Bet on recommendations and customer testimonials

An effective strategy for increasing sales in e-commerce is to invest in customer recommendations and presence on social media platforms.Data released on the Similar Web show that approximately 70% of online shoppers read between one and six reviews before making the purchase decision.In addition, 61% of US consumers made purchases after reading recommendations on blogs, showing how third-party content can influence. 

Younger generations also show a strong tendency to search for products on social media: 54% of Gen Z buyers and 58% of Millennials say social media is a more effective place to discover new products in online searches. 

Another important point is to bet on robust content present on the internet and even on product pages. Information is one of the main factors that influence the purchase decision of consumers. In order for products to stand out and the customer has confidence in the purchase, pages need to offer clear, detailed and attractive data, directly influencing purchase decisions. Including videos, animations or even interactive guides can make the experience richer, good photos are also fundamental to convey the quality and details of the product. 

Attention to the fact that consumers tend to trust the opinions of other buyers. Therefore, the inclusion of reviews from other customers and testimonials about the experience of using products creates trust and generates social proof that can influence the purchase decision. 

“With these practices, e-commerce can not only keep up with the growth of the market, but also stand out, winning more” customers reinforces the CEO of Magis5.