Koin to invest R$ 30 million in anti-fraud solution to expand in Brazil and Latin America in 2025

In a globally expanding market, Koin, a fintech company specializing in simplifying digital commerce, will invest around R$ 30 million to advance its anti-fraud solutions in Brazil and Latin America in 2025. Driven by the increase in digital transactions and the sophistication of fraud attempts, fintech wants to expand its portfolio and bring new technologies to ensure increasingly secure transactions in e-commerce.

“Our goal is for merchants to have access to quality anti-fraud solutions with features such as biometrics and 3DS, an e-commerce authentication protocol that increases transaction security and generates a better shopping experience to prevent losses in online purchases”, explains Dieter Spangenberg, Chief Payments and Fraud.

Designed to prevent fraud in e-commerce transactions and maximize sales conversion rates, Koin's solution uses artificial intelligence and machine learning to analyze transactions in real time, identifying suspicious patterns and fraudulent behavior.

Studies indicate that only in the first nine months of 2023, losses of R$ 41.4 billion in the country were avoided thanks to authentication and fraud prevention tools Global eCommerce Payments and Fraud Report2024, merchants in Latin America spend almost twice the global average to manage payment fraud (19% versus 11%), especially SMEs with revenues between US$ 50 thousand and US$ 5 million in annual e-commerce sales.

For the consumer, the lack of security at the time of purchase over the internet also brings losses. A recent survey by Koin itself on the scenario of cyber scams and fraud, showed that the vulnerability of consumers is still a threat. According to the survey, 62,4% of Brazilians have already suffered some attempt of virtual coup, most of them (41,8%) on shopping sites.

Therefore, the evolution of the offer in anti-fraud is essential to simplify transactions and provide an easier shopping experience for consumers of the brand partners.“We are leaders in Argentina and we are growing consistently in Brazil, with the offer of essential tools to ensure consumer safety and protect companies against financial fraud”, says Spangenberg.

Koin operates in Brazil, Argentina, Colombia, Mexico, Peru, Ururguay and Chile, and already has strong customers such as Takeoff and Jetsmart, Nike, Fravega, Indrive, Simmons, Clickbus and Reebok, helping to offer secure and flexible payment solutions in several countries.

Focus on transactions in the Koin app

In parallel, fintech bets on transactions through its own app.Since it was launched, just over a year ago, the app has already exceeded 1.5 million downloads and comes at a monthly growth rate of more than 50% in transaction volume. According to Lucas Ivan Gonzalez, Chief Product Officer and Chief Commercial Officer of the Company, “60% of daily operations of Koin come from the application, which has been increasingly used by consumers when seeking credit to buy installments in their favorite stores”.

“With the diversity of payment methods, in addition to the benefits provided to the consumer in our app, we expect to triple the volume of transactions in 2025”, says the executive. 

In 2025, Koin intends to consolidate its operations in BNPL with the increasing diversification of segments, such as tourism, education, clothing, cosmetics, sports and pets. According to the fintech executive, the objective is to expand the democratization of credit to new areas of consumption in Brazil.

The continuous strengthening of the customer portfolio, added to the growth of the application and the expansion of anti-fraud solutions, Koin intends to consolidate itself as a protagonist in digital financial inclusion.“Our goal is to chart a solid path to lead the anti-fraud market in Latin America and BNPL in Brazil, developing products and partnerships that bring accessibility and flexibility to businesses and consumers”, Gonzalez adds.