StartMiscellaneousPL Connection 2025 reúne líderes do varejo e reforça compromisso com sustentabilidade...
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PL Connection 2025 brings together retail leaders and reinforces commitment to sustainability and innovation

E-Commerce Update
By E-Commerce Update

A edição 2025 do PL Connection, realizada no Pavilhão Amarelo do Expo Center Norte, foi histórica, consolidando o evento como o principal ponto de encontro para o mercado de marcas próprias na América Latina. Durante três dias, mais de 4.000 profissionais passaram pelo espaço, incluindo líderes do varejo alimentar, farmacêutico, setores especializados como pet e perfumaria, além de representantes da indústria, distribuidoras e agências de branding.

Com mais de 100 expositores, 50 palestrantes e cerca de 70% das empresas já confirmando participação na próxima edição, o evento gerou oportunidades de negócios e parcerias entre as empresas, networking qualificado e conhecimento sobre tendências, inovações e estratégias do setor. A cerimônia de premiação do PL Connection reuniu mais de 400 participantes, celebrando cases de sucesso do segmento em diferentes categorias.

O impacto do PL Connection 2025 vai além da movimentação do evento, fortalecendo todo o ecossistema de marcas próprias no país. Para Fernando Ruas, CEO da Francal “cada edição do PL Connection reforça nosso compromisso em conectar o setor, criar oportunidades de negócios reais e gerar conhecimento que impulsiona toda a cadeia de marcas próprias. Ver a participação ativa de líderes e profissionais do setor é a prova de que estamos construindo um mercado mais sólido e inovador”. 

Já Antônio Sá, sócio-fundador da Amicci ressalta: “O evento não é apenas uma vitrine de produtos, mas um hub de tendências, inovação e relacionamento. O engajamento do público mostra a maturidade do setor e como podemos evoluir juntos, fortalecendo toda a indústria de marcas próprias no Brasil e na América Latina”.

Parceria com a Eu Reciclo e impacto socioambiental

A sustentabilidade foi um dos pilares da edição, consolidada por meio da parceria com a Eu Reciclo. Segundo o Relatório Técnico de Gestão Ambiental, o evento gerou 7.470 kg de resíduos, sendo 3.422 kg reciclados e 4.048 kg destinados à compostagem. O processo envolveu cooperativas cadastradas na Prefeitura de São Paulo, promovendo inclusão social e geração de renda. Os resíduos orgânicos foram transformados em composto para uso agrícola, fechando o ciclo sustentável do evento.

Além disso, a gestão ambiental contou com educação ambiental junto a expositores, montadores e visitantes, supervisão de profissionais qualificados, uso de EPI para segurança no trabalho e destinação adequada de todos os resíduos, garantindo conformidade com legislações federais, estaduais e municipais de resíduos sólidos.

“O PL Connection demonstra que é possível unir inovação, negócios e sustentabilidade. A participação ativa de expositores e visitantes nas práticas ambientais evidencia a maturidade do setor e reforça nosso compromisso com responsabilidade socioambiental. Além disso, o conteúdo extremamente rico e educativo sobre os temas relevantes que conseguimos trazer para o palco, para todos que estiveram no evento só evidencia o quanto o mercado está maduro para lidar com o tema marca própria.”, destaca Sá.

Mais de 40 patrocinadores e apoiadores estiveram presentes, reforçando a importância estratégica do PL Connection no calendário do mercado. Entre expositores, palestrantes e público qualificado, a combinação de conteúdo, networking e práticas sustentáveis consolidou a edição 2025 como um marco de resultados e impacto positivo, elevando ainda mais o padrão para os próximos anos.

“Encerramos esta edição com a certeza de que o PL Connection é muito mais do que um evento de apresentação de produtos. Ele se consolidou como uma plataforma estratégica para aprendizado, conexão e inovação, fortalecendo o desenvolvimento de todo o setor de marcas próprias na América Latina”, finaliza Ruas.

E-Commerce Update
E-Commerce Updatehttps://www.ecommerceupdate.org
E-Commerce Update is a leading company in the Brazilian market, specializing in producing and disseminating high-quality content about the e-commerce sector.
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