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Brazilian consumer already prepares for Black Friday with a focus on transparency and digital trust

E-Commerce Update
By E-Commerce Update

Faltando pouco mais de dois meses para a Black Friday, marcada para 28 de novembro, os consumidores brasileiros já começam a monitorar preços e produtos de interesse. Uma pesquisa da Locaweb, empresa de serviços de internet, mostra que marcas como Samsung, Apple e Electrolux estão entre as mais observadas neste período de aquecimento do e-commerce.

Segundo o levantamento, 79% dos entrevistados planejam comprar itens que já estavam em sua lista de desejos, enquanto 62% pretendem aproveitar a data para explorar novas ofertas. A expectativa vai além dos descontos: 26% esperam experiências adicionais, como acesso antecipado a promoções, pré-vendas ou conteúdos exclusivos. Já 34% disseram buscar novidades e tendências de mercado, seja para se atualizar, seja para identificar oportunidades de negócio.

A confiança no processo de compra será determinante para o sucesso das marcas na Black Friday. Para 86% dos entrevistados, a transparência nos preços e nas condições de compra é o fator mais relevante na decisão de compra. Outros 65% destacaram a importância de informações claras e objetivas, e 37% consideraram essencial receber avisos prévios sobre prazos e promoções.

“A digitalização do consumo não pode se sustentar sobre alicerces frágeis. Se o Brasil quer consolidar o e-commerce como motor de crescimento, inclusão e inovação, precisa resolver, com urgência, o paradoxo que hoje emperra suas engrenagens: não basta vender bem, é preciso reconhecer, de forma segura e justa, quem quer e pode comprar”, afirma Rebecca Fischer, co-founder e Chief Strategy Officer (CSO) from Divibank.

Mais do que comentários em sites de avaliação (58%) ou presença ativa nas redes sociais (43%), os consumidores valorizam canais oficiais das empresas. Entre os entrevistados, 64% apontaram o site próprio, com boa estrutura e domínio registrado, como o principal critério de credibilidade. Certificados de segurança (55%) e facilidade de contato em canais digitais (42%) também aparecem como fatores relevantes para reforçar a confiança.

If you are interested in the agenda, just let me know that I make the bridge with the executive.

E-Commerce Update
E-Commerce Updatehttps://www.ecommerceupdate.org
E-Commerce Update is a leading company in the Brazilian market, specializing in producing and disseminating high-quality content about the e-commerce sector.
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