Flutter Brazil starts competition to define Lead Agency for advertising and marketing

Flutter Brazil, the company behind the Betnacional and Betfair brands, has launched a selection process to choose its new Lead Agency. The agency will be responsible for the creative strategy of both brands in the Brazilian market. The initial phase of the selection is being conducted in partnership with SCOPEN, an international consulting firm specializing in strategic connections between brands and agencies.

In this first stage, SCOPEN will conduct a detailed market mapping and select advertising and marketing agencies based on rigorous criteria. At the end of the initial process, a group of finalists will be defined, advancing to a second phase conducted by Flutter Brazil itself, which will then choose the winning agency.

"We have been working to consolidate our leading role in a highly competitive market, while reaffirming our commitment to innovation, creativity, responsibility, and actions that create real connections with sports, entertainment, and the Brazilian people. Flutter Brazil has a very ambitious growth plan, and we need great partners to help us on this journey," says Alvaro Garcia, CMO of Flutter Brazil.

The selected agency will collaborate with other strategic partners of Flutter Brazil, such as regional and digital performance agencies, ensuring an integrated operation with a collaborative approach and a focus on efficient communication for Betnacional and Betfair Brazil.

This initiative reinforces Flutter Brazil's commitment to transparent processes, rigorous analysis, and partnerships that prioritize excellence and alignment with strict compliance practices. In addition to its prominent role in the global online gaming landscape, the company is a founding member and associate of the Brazilian Institute for Responsible Gaming (IBJR), which brings together national and international operators committed to an ethical, safe, and sustainable market.