KingHost launches WEB Monitoring solution aimed at agencies and digital businesses

KingHost, a leading digital solutions company owned by LWSA, announced the official launch of WEB Monitoring, a tool designed to transform the way digital marketing agencies, IT professionals and businesses deal with the availability and performance of their websites, APIs and online platforms.

Focused especially on the national market, the solution stands out for being the first Brazilian tool in the segment, with operation and collection in reais, in addition to offering a simple and intuitive use experience, even for those who do not have advanced technical knowledge.

In a scenario where every second of instability can represent significant losses, especially in digital campaigns and operations, WEB Monitoring emerges as a response to the main challenges faced by agencies and companies with high digital dependence.

Off-air websites, unavailable APIs or slow loading are situations that directly affect the performance of campaigns and the user experience. To avoid these losses, WEB Monitoring allows you to track accessible URLs in real time, proactively identifying availability and performance failures.

WEB Monitoring is ideal for IT or digital marketing professionals, developers, marketing agencies, software factories and companies with high digital dependence (such as virtual stores and SaaS platforms IO, among other profiles that require stability and fast response time to keep their operations active.

Livia Lampert, Product Manager at KingHost, explains that the solution performs continuous monitoring of websites, APIs and other critical URLs, sending personalized alerts, via email or Telegram, whenever there are any abnormalities 'AS drops, common errors or slowness. “With this, agencies can act quickly, avoiding negative impacts on the business of their customers”, he points out.

“This means, in practice, reducing financial losses by detecting failures such as a 500 or 404 error before they cause real damage, in addition to offering full control for monitoring critical projects, 24 hours a day, 7 days a week. A common example is an online store that identifies a 500 error in a timely manner and can restore the operation before it affects its sales. This type of agility is essential for those who depend on digital presence to generate” revenue, concludes the executive.

A study based on URLs monitored by the tool reveals the most frequently detected statuses.In 60,87% of cases, the identified status is the 200 (OK), indicating that the URL is operating normally. However 17,39% of the accesses returned error 500 (Internal Server Error), usually associated with application code failures or API integrations. Other relevant statuses include 503 (Service Not Available) with 6.96%, normally connected to server overload or maintenance, and 301 (Standingly Moved) with 4,35%, reflection of redirects not always well configured. Errors such as 502 (Bad Gateway) e 403 (Forbidden)4.35% and 3.48%, respectively, in addition to the 504 (Exceeded Gateway Limit Time) with 2.61%. This data reinforces the importance of identifying faults quickly and maintaining digital stability as a priority.

A real example of the effectiveness of the tool comes from Dennis Tae, founder of Mindage agency and KingHost client since 2014. Before, he monitored the sites of his customers manually, accessing them every day, which was laborious and inefficient. With WEB Monitoring, Dennis started to receive automatic alerts as soon as a site goes off the air, which allows him to act quickly many times before even the client realizes the problem. “The sense of security has significantly increased”, celebrates . “Today I can enjoy my weekends with peace of mind, knowing that I will be warned immediately if something happens and needs a solution.

Among the main benefits, we highlight:

Reducing losses with projects and sites off the air;

Increase in customer loyalty, thanks to failure prevention;

Continuous improvement in website performance, optimizing campaign results;

''Accessible and scalable plans, which adapt to the needs and budget of different customer profiles.

WEB Monitoring can be easily integrated into customer digital strategies. Agencies, for example, can configure the system to track e-commerce sites during critical dates like Black Friday, or oversee content platforms and landing pages, ensuring 24/7 availability and performance.

“Our goal with this tool is to deliver control and peace of mind for digital presence managers.We are empowering agencies and developers to act preventively, preventing technical problems from compromising their” results, concludes Lampert of KingHost.