Growth Hacking: how to make your business grow quickly in 8 steps

In times of lean budgets and ambitious goals, companies of all sizes have sought creative and fast ways to grow. One of the most widely used concepts in this scenario is Growth Hacking.Born in 2010, the approach mixes marketing, data analysis and product development to drive accelerated business growth, especially startups and early stage companies.

The proposal is simple: grow more spending less. For this, you need to test strategies, automate processes and act quickly. More than a technique, it is a mentality oriented to experimentation and continuous improvement.

Below, Raphael Lassance, partner and mentor of Sales Clube, the largest sales community in Brazil, highlights 8 Key steps to apply Growth Hacking in a practical way, check out:

1. Set a clear growth goal: the first step is to define what you want to achieve. It can be to increase the number of users, improve the conversion rate or increase the average ticket. With the well-defined goal, it is easier to direct efforts;

2. Deeply understand who your customer is: knowing who you are talking to is essential. This includes knowing habits, pains, needs and motivations. The more details, the better the tests and approaches;

3. Map the entire customer journey: from first contact to loyalty, identify points of friction and opportunities for gain.Often, small changes in specific steps generate large impacts;

4. Test constantly: creating hypotheses and validating them through testing is the basis of Growth Hacking. It is worth testing from changes in buttons on the site to new campaign formats and commercial approaches;

5. Base decisions on real data: metrics such as conversion rate, CAC (Customer Acquisition Cost) and LTV (Customer Life Value) should be closely monitored;

6. Automate what you can: automation tools allow you to gain scale without increasing operating costs. This applies to emails, internal processes, prospecting and service;

7. Explore alternative growth channels: in addition to traditional marketing, it is worth betting on strategies such as referral marketing, strategic partnerships, content and SEO. Often, the right channel makes all the difference;

8. Learn from mistakes and scale the hits: growth Hacking is made of trial and error. Therefore, it is essential to follow the results and keep what works, discarding what does not bring return.

“O Growth Hacking presents itself as a strategic alternative for those who want to grow intelligently, testing hypotheses with agility and learning with each step. This approach has been consolidated as a viable and necessary path for companies that want to scale without relying on large investments. The secret is to start small, learn fast and never stop optimizing”, says Raphael Lassance.