Pinterest announces new edition of Inclusion Fund to support new creators

Pinterest is announcing another edition of its Inclusion Fund, celebrating five years of encouraging new content creators, small brands and retailers on their path to growth and connection with new audiences.This year, the program expands its global reach and includes a new group of participants in strategic markets such as Brazil, Mexico, Colombia and Argentina.

Pinterest Inclusion Fund is an incubation program created to support new content creators, brands and retailers in sectors such as beauty, fashion and lifestyle, who create content and products aligned with Pinterest's inclusive features, such as skin tone search filters, body types and hair. Selected participants will have access to specialized training, strategic tools, educational sessions and financial support through scholarships or advertising credits.

In Brazil, Pinterest is expanding this initiative through a strategic partnership with mLabs, the leading Brazilian social media management platform in Latin America.The collaboration includes one year of free access to the full platform plan, which offers an educational area with specialized courses in social networks.

“Being part of a project like the Pinterest Inclusion Fund is a valuable opportunity for mLabs, which has at the heart of its purpose the success of brands on social media.All selected will have access to mLabs to program content on Pinterest and ensure the frequency of posting, as well as take advantage of numerous other features that the platform offers”, and caio Rigoldi, CEO of mLabs.

The results of the Inclusion Fund demonstrate its impact: users who interact with inclusive resources on Pinterest save 75% plus Pins. Since its launch in 2021, more than 350 participants have received support globally, many of whom have achieved increasing growth. For example, Boutique de Krioula, a pioneer brand of turbans and afro jewelry in Brazil, since joining the Pinterest Inclusion Fund, has registered an increase of 200% in outbound clicks and engagement on the platform.

“Participating in the Pinterest Inclusion Fund was a key turnaround for the Boutique de Krioula. As a brand that celebrates African-Brazilian culture, having this support and visibility has allowed us to reach a larger audience and strengthen our digital presence. Pinterest has not only boosted our sales, but also helped tell our story in an authentic and powerful way. Seeing our pieces winning the world is exciting and proof that representativeness matters!”, michelle Fernandes, co-founder of the brand.

When new content creators, brands and retailers from all backgrounds have the tools to grow, new ideas flourish, as well as new connections and opportunities.The Pinterest Inclusion Fund exists to make this a reality”, Pinterest agustin Caso Jacobs, director of content strategies at Pinterest for Latin America.

Registration is now open and runs until May 15, 2025, at 23h (brasilia time), for content creators in Brazil, Mexico and Colombia. For brands and retailers in Brazil, Mexico and Argentina, the deadline extends until May 30, 2025.

Since its inception, Pinterest has invested more than US$ 3.9 million in this program reinforcing its commitment to providing concrete tools to help people of all profiles strengthen their presence and relevance on the platform.