“Tem no Bling!”: platform highlights new positioning and reinforces management solutions for MEPs in campaign

Aiming to strengthen its position as a complete management platform for micro and small entrepreneurs, Bling, owned by LWSA, has just launched the “Tem no Bling!” campaign.  Check out the campaign video here. 

“In addition to repositioning ourselves, with this campaign we highlight the main pillars of Bling such as ERP, integration hub and intelligence-based solutions to boost sales and reduce concerns about the management of MSEs, that is, we want to show that what the entrepreneur needs “Tem in Bling”, says Marcelo Navarini, director of Bling. 

Divided into two phases, the campaign brings two films of 30 seconds each. The first video presents the new positioning of the brand “SIntelligent management to sell more and worry less, has in Bling” DO and sets the tone of what will be explored in the sequence.

The second phase highlights specific features offered by the platform, such as financial management, including digital PJ account and credit offer, such as loans and anticipation of receivables, and logistics management, which position Bling as an even more relevant business partner.   

Also, there are integrations with several market solutions that go beyond the sale (platforms, marketplaces and dropshipping), such as customer relationship solutions via email (CRM), warehouse management solutions (“WMS”) and several AI solutions, which allow greater automation in various processes of the day. 

In addition, the campaign reinforces one of the main news of the year: the My Business, intelligent dashboard that allows you to view the company's performance on the platform or directly by WhatsApp.“O dashboard is an important tool because through the data the entrepreneur can make strategic decisions for your business”, says Navarini. 

The storytelling of the campaign gains even more strength with the participation of Bling entrepreneur and client, Leticia Vaz, founder of LV Store, women's fashion store, highlighting how the platform helps her in the management of her business. 

The play will air between the months of May and October, in digital media, such as social networks, search platforms, Spotify and TikTok, as well as open TV, radio, OOH (Out of Home) and events, especially in strategic regions such as Rio de Janeiro, Minas Gerais, Rio Grande do Sul, Bahia and Ceara. 

The communication strategy will be enhanced through the company's partner network.