6 Tips for entrepreneurs than you can miss in a professional profile on social networks, according to a design and content expert

With more than 183 million Brazilians connected to the internet and 144 million identities associated with social networks in the country, according to the Digital 2025: Brazil report by Meltwater and We Are Social, being present in digital environments is no longer a choice, it is a necessity for those who undertake. 

But among likes, filters and trends, many entrepreneurs are still lost when it comes to setting up a professional profile that conveys the essence of their business and engages with their target audience. To help in this mission, the design and content creator Caroline Soares, who manages several successful profiles on social networks, such as Yluminarh, human and organizational development consulting, and has already produced for brands such as Disney and Warner, lists the indispensable elements for those who want to have a profile that really works as a showcase and sales channel.

“Being in the networks does not mean being well positioned. Having a professional profile requires more than beautiful aesthetics: it takes strategy, clarity and consistency”, highlights Caroline.

Check out the tips pointed out by the expert: 

1. Strategic and objective bio: the bio is the “card of visits” profile. It should contain what you do, for whom you are, preferably with a call to action. “Many people forget that the bio needs to be clear and inviting. It should respond quickly: who are you and how can you help?”, he or she advises.
2. Coherent visual identity: according to Caroline, a harmonious feed aligned with the brand identity conveys professionalism and generates trust. “It is not about having a perfect feed, but about having an aesthetic that communicates who you are. Colors, fonts and styles need to talk to each other and to the audience you want to reach.”
3. Bet on content with creativity and a hint of humor:  to stand out in the networks, it is not enough to follow a ready formula (you need to dare and connect authentically. According to Caroline, inserting humor and creativity in the contents is a powerful strategy to generate identification and engagement. “When you create something that pulls a smile or makes a person think “isso much me!”, the chance to share and connect greatly increases” This was a sure bet on the profile of the Acid Mona and also on other projects that Caroline has produced.“Using good humor with intentionality is a differential.It helps to translate serious messages in a light and accessible way, as well as it reinforces the positioning of the complete brand.
4. Do not post just for posting, post with purpose: publishing just for publishing does not generate results. “Entrepreneurs need to think about content that educates, engages or sells (in a balanced way. A good profile alternates between showing behind the scenes, giving tips, presenting products and telling real stories”, he says.
5. Organized and functional highlights: the highlights are like shelves of a store. Caroline recommends that they be organized by strategic themes, such as: 3Depositions’, (About me’ and 'Doubts’. “ It is worth remembering: the covers of the highlights are also part of the profile design.Do not forget to apply your visual identity in every possible detail.”
6. Calls to action (CTA): finally, the expert recalls that many profiles sin by not encouraging interaction. “We need to say whatever the person does: comment, save, send a message. Profiles that convert have clear and well-positioned CTAs.”.