Continuing education for CEOs: how important is it for corporate growth?

The world is constantly changing. Every day we wake up, we see news of countries experiencing economic growth, wars, agreements, technological advances, and many other events. Leading a company amidst this volatility and uncertainty is neither simple nor easy. It requires an excellent CEO to lead the business, one who not only has extensive industry experience but also has a deep understanding of the importance of staying current so they are fully prepared to be this pilot.

This market unpredictability has always been present throughout our history. The difference now is that, with the growth of global digitalization and the high connectivity of society, events in other countries are also highly likely to affect us here – which, naturally, increases the level of concern and fear on the part of the business community.

This sentiment has required businesses to be more agile, adaptable, and able to read the landscape, fostering more strategic decision-making. In theory, we should all adopt this approach in our daily lives, but for CEOs, this role takes on even greater importance, given the importance of this position in managing operations with maximum efficiency.

Understanding this relationship, data released in a survey conducted by Falconi shows that 80% of CEOs continued studying after their first degree, seeking executive education programs that reinforce their knowledge and skills to occupy this position.

How they stay up-to-date to make decisions with minimal information and, based on that, anticipate possible scenarios deserves attention. This is because, beyond this routine needing to be part of their schedule, some questions need to be asked to inform these studies.

Being informed about what's happening in the world is undoubtedly important. But ask yourself: what advantages will I, as a CEO, have over my competitors with this learning routine? What have been the latest global events, and how have they impacted my company? Can we anticipate certain events based on what we've experienced so we're better prepared to deal with them?

Conduct these analyses and incorporate what truly makes sense based on your business's reality. Identify all the agents that impact or interfere with operations, and how can you prepare to make more strategic decisions? Achieving established goals will depend precisely on the CEO's constant updating, staying on top of global developments and carefully preparing for potential incidents.

With the arrival of a new year, a fresh start is essential. Consider how 2024 went for your company and your teams, and align everyone's mindset around what they hope for in 2025. This ecosystem needs to unite and adapt to achieve these goals, with the necessary support to effectively put ideas into practice.

If the market doesn't stand still—and never has—why should the CEO? Business dynamics are constantly evolving, and we should all keep up. Otherwise, you'll be the only one stagnating in a world that continues to move forward, at a rapid pace.