Winnin launches cultural intelligence, focused on Retail and Beauty, applied to brands that want to get ahead

Culture moves fast and those who want to lead need to follow. Thinking about it, the Winnin,  platform that uses proprietary AI to map cultural trends from the consumption of videos on the internet, presents the Industry Watch: Cultural Hubs powered by Winnin, a platform that brings together the main studies on where people's attention really is when it comes to the subject Beauty & Personal Care, Retail, Finance, Food e Drinks.

According to Gian Martinez, co-founder and CEO of Winnin, “In the era of attention, there are winners and losers. And who is winning this game are the brands that understand how to be relevant to their audiences, continuously building communities engaged around them”. And it is precisely to support these brands that Industry Watch was created.

Each hub acts as a landing page filled with data and strategic insights that help understand cultural behavior within each category. All based on what people are actually watching, liking and sharing, that is, real data captured directly from the source: the videos.

Within hubs, marketers and insights will find:

• Share of Attention by brands: who is dominating the cultural space of the category and how does your brand position itself?
• Video engagement: which themes, formats and approaches generate more connection with the public
• Warmest formats of the moment: Shorts? ASMR? Lives? Vlogs? Find out what else works in your market
• Portrait of the hearing: what does this audience love to consume? What are their interests and behaviors?
• Actionable insights: practical information to apply directly in the strategy DO of the creative briefing to the performance of the brand.

“With Industry Watch: Cultural Hubs powered by Winnin, we are offering a powerful lens for brands to navigate this landscape with real data, clarity and agility.It is the future of cultural marketing, now accessible and actionable”, adds Leonor Militao, Content Marketing Coordinator at Winnin.

Industry Watch: Cultural Hubs powered by Winnin was created to help Marketing Directors and Insights Professionals understand what people actually do, not just what they say they do ''enabling the development of more effective and culturally relevant strategies to connect brands to what matters today.