According to recent projections from the International Monetary Fund (IMF), Brazil is expected to grow 2.2% in 2025, with the unemployment rate remaining stable at around 7.2%. The scenario of moderate growth and gradual economic stabilization next year should influence companies' priorities, which will seek not only efficiency and cost reduction, but also innovation and sustainable growth strategies. This analysis comes from Grupo Hub, an HR consulting firm with recruitment, selection, and people development solutions, with over 10 years of experience and clients such as Ambev, Google, Natura, Santander, Stellantis, and Vale in its portfolio. According to the company, given the expectation of an adjustment phase in 2025, advancements can be expected in strategic sectors that promise to energize the job market, especially for managerial positions.
According to Victor Fazzio, senior partner at Grupo Hub, the Technology sector will remain strong in 2025, leading job creation for managerial positions. In 2024, 25% of the positions worked on by the consultancy were for this segment. "Next year, the Brazilian economy will present growth opportunities for companies and professionals willing to invest in innovation, digitalization, and sustainability. Knowledge in these areas will be competitive differentiators across all sectors, especially for management and board positions, which will require a combination of technical and strategic skills," highlights the executive.
The growth of artificial intelligence, cybersecurity, blockchain, and data analysis should leverage the advancement of digital transformation in various industries. Skills such as adaptive leadership, change management, and strategic vision will be in high demand.
The consultancy lists the positions that will be in high demand in 2025, below.
Chief Technology Officer (CTO)
Responsible for leading the technological strategy, this professional will be essential for guiding innovation in digital products and services in an ever-transforming market.
Artificial Intelligence (AI) Specialist
AI is becoming essential for optimizing processes, predicting trends, and personalizing customer experiences across various sectors, from finance to healthcare. Specialized professionals will be increasingly necessary to develop, train, and fine-tune AI models, ensuring that the technology is used ethically and efficiently.
Chief Information Security Officer (CISO)
Cyberattacks increased worldwide in the first half of 2024, including in Brazil, according to the report from Check Point Software's Threat Intelligence division. With the escalation of this scenario, there will be high demand for professionals who ensure data security.
Cybersecurity Specialist
Digital security is a field in continuous evolution, not only due to the increase in cyberattacks but also because of the complexity of data protection regulations (such as the LGPD, in Brazil, and the GDPR, in Europe). Companies will need specialists to protect sensitive data, assess risks, and create security strategies against threats.
Data Science Manager
A study by McKinsey & Company showed that companies that intensely use digital data have experienced above-average market growth, even boosting their EBITDA. The use of data for business decisions will continue to drive demand for leaders in data science and analytics.
Data/Big Data Analyst
With the exponential growth of data, qualified professionals will be needed to analyze it, generating actionable insights that support decision-making. The Data or Big Data Analyst helps to extract value from data, which is now crucial for competitiveness, process optimization, and identification of new business opportunities.
Analytics Manager
In addition to data analysis, efficient management of analytics operations and the transformation of insights into strategic actions are necessary. The Analytics Manager leads the teams and projects, aligning data analysis with business objectives, thus becoming essential to ensure that analytical findings generate real value.
Cloud Engineer/Specialist
With many companies migrating to the cloud due to the scalability and cost reduction it provides, engineers specializing in Cloud will be in demand to implement, maintain, and optimize infrastructures. These professionals are crucial for ensuring the security, efficiency, and compliance of systems and data stored in the cloud.