How does Black Friday boost the travel insurance industry?

With the proximity of Black Friday29 November, the insurance and travel assistance sector is positioned to take advantage of the increase in consumption and the beginning of holiday planning and holiday travel. Traditionally marked by discounts in electronics, fashion and decoration, the date has also been gaining relevance in less obvious sectors, such as insurance, which seek to gain new audiences and retain customers through strategic promotions.

According to a survey by Mercado Livre and Mercado Pago, 85% of consumers are planning for purchases during the event, a five percentage point growth compared to 2023 Coris, a reference in assistance and travel insurance, Black Friday coincides with the moment when many Brazilians begin to organize their summer trips, creating a window of opportunity to meet the growing demand.

“A Black Friday is a unique occasion to democratize access to essential services such as travel insurance.In addition to offering attractive prices, it is the ideal time to educate consumers about the importance of protected travel and ensure more peaceful and safe experiences”, says Claudia Brito, Coris Commercial and Marketing Director.

Black Friday: growing impact on the insurance industry

In recent years, insurance companies have seen significant results when offering promotions during Black Friday.Exclusive discounts and additional benefits attract consumers, especially in the tourism segment, where protection against unforeseen events is indispensable. In 2024, Coris highlights its special campaign: customers who hire travel insurance to the United States or Europe during the month of November will win an internet chip with 1GB, reaffirming the brand's commitment to provide safety and convenience to travelers.

“Initiatives like this extend the reach of travel insurance and encourage consumers to recognize the value of the service not only as a precaution, but as an essential part of planning a good trip”.