How to unlock your business? 5 CEO boards to transform your venture

Identifying the main obstacles that limit the growth of a company is the main objective of the entrepreneur who wants to expand. These blocks may be related to poorly defined strategies, inefficient internal processes, lack of innovation, or even a misalignment in the team. With the arrival of the end of the year, you need to make a complete analysis of the business and align clear goals, optimize processes and invest in innovation to unlock your venture in 2025. 

Eleandro da Costa, CEO and partner of Jumper! Professions and Languages network, a network that expects to earn R$40 million in 2024, has separated five tips that will help leverage its business:

PurposeReinforce the purpose of the company for society and with the team, what is its role and its relevance to the business and how you can boost it through your knowledge, your expertise.“Pave clear goals and create short, medium and long-term goals. After this step, identify how you will make these goals into a REALITY”, explains Eleandro.

Identify the customer profileInvest time with the local community and your target audience. Use tools such as surveys, direct feedback and behavioral analysis to meet the needs of your customers. If you are not yet meeting the demands of your customers, identify the points that need to improve and if possible, include new services or make adjustments in the business so that it is possible to deliver what that audience expects. 

Simplify processesAnalyze your internal processes, identify the bottleneck and listen to the criticism and suggestions of your team. Automate repetitive tasks and optimize the use of time in your favor.

“You need to take a close look at opportunities such as new technologies, strategic partnerships, consumer trends and empowered people who will help you in this process. Doing this redirection positions the company for healthy growth”, says the CEO of Jumper! Professions and Languages.

Focus on competitive differentialIdentify what your company does better than competitors and explore it. Whether in customer service, marketing, or even where the business is located. Heandro says that one of the great differentials of Jumper! and focus on smaller cities.

“Before everyone wanted only big city, but got very beaten. Smaller municipalities have many positive points, the first is precisely the relationship with the customer. Marketing in the interior is easier to be done, you have access to several communication vehicles for a value not as high as in large capitals. Putting a billboard in the big city is expensive, on the radio often does not give the expected result and do TV advertising, it is very expensive too. Already in places with fewer inhabitants the radio works very well, the billboard is cheaper, you can participate in various events and can be closer to the community, which is very important to have that franchise is to be involved.

Strengthen financial managementHave tight control over cash inflows and outflows, identify and cut unnecessary expenses, and invest in areas that generate the most return, such as qualified people and technology, for example. 

“If the financial part is a difficulty, bring professionals who master this area to your team. This will save you work, headache and failures of” management, warns the CEO.