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Superlogic announces Joca Neto as new Product Director

E-Commerce Update
By E-Commerce Update

Superlogica, the most complete technology platform and financial solutions for the condominium and real estate markets, announces the hiring of Joca Neto as Director of Products. The company, which already adds today 108 thousand condominiums within its platform which corresponds to more than 30 million residents, just over 50% of the addressable market -, in addition to 4 thousand real estate partners and 800 thousand managed rental contracts, has been leading the digital transformation of the category throughout the country. More than that, it has been empowering and guiding these market sectors in the process of transforming the way of living and living with residents to better experience.

“My challenge is to accelerate the vision of the future and collaborate with the development of technologies and solutions that not only meet market expectations, but also contribute to the growth and competitiveness of our” customers, says Joca. Annually, Superlogica transacts more than 35 billion reais in financial volume within its platforms.

Neto has been immersed in the Latin American technology ecosystem for more than 20 years, undertaking and building solutions that help transform markets. Before arriving at Superlogic, he was co-founder and CXO (Chief Experience Officer) of Delivery Center, a retail technology company, Head of LatAm Product at Movile and Chief Technology Officer of iFood, being responsible for developing and implementing the product strategy for the restaurant segment, managing the Engineering, Design, Product and Data teams. The executive is also Top Voice of LinkedIn, a select group that brings together the main experts from the professional world.

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E-Commerce Update is a leading company in the Brazilian market, specializing in producing and disseminating high-quality content about the e-commerce sector.
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