Zeny: the chatbot that learns the particularities of marketplaces to customize online service

Just four months ago, a Brazilian startup was born capable of revolutionizing what is already known about automation in e-commerce. Mercado Livre, Amazon and Magazine Luiza these are already some of the great marketplaces that have partnered with Jodda.ia, software as a service (SaaS) that creates artificial intelligence (AI) to improve digital service. And now, the next achievement of the company “caloura” in the market was the launch of Zeny chatbot developed to adapt to the identity, values and international policies of each brand that subscribes to the platform.

This year, Brazil had the highest worldwide growth in e-commerce, representing 6.9% of all national retail sales, according to a study by the Federation of Commerce of Goods, Services and Tourism of the State of Sao Paulo (FecomercioSP). As in other sectors, it is a natural step that AI will be involved in all this expansion. The “Cape Report E-commerce” produced in partnership between Pipeline Capital and the E-Commerce Brazil portal, confirming that the use of automation involving AI is attractive to ensure personalization and 24/7 support to consumers.

Therefore, as he explains Felipe Couto, CEO and founder of Jodda.ia, is the startup came up with the mission of meeting all expectations of online service, and even better: with a robot that learns the values of marketplaces to always stay aligned with the language of companies.“I like to think that the ideal service will always be a reflection of the corporation. A good salesperson can not serve their customers without knowing all the strategies and limitations of their business. So, Zeny was created to provide a complete experience and fully aligned with the image that brands want to convey to their users”.

Designed to operate exclusively in marketplaces, the chatbot operates continuously on platforms and is ahead of the market with significant results: it reduces up to 50% in response time and increases customer satisfaction by 35%, which leaves post-service reviews.

The new robot from Jodda.ia is integrated into the marketplaces by the startup itself. After implementation, it starts to capture the platform data and each e-commerce has the autonomy to configure Zeny's responses in the way you prefer, including to open the option of contact with real sellers. The entire solution was developed to further facilitate the automation processes necessary for the retail sector, from the smallest brands to the giants of the market.

Today, consumers of all economic and social levels have access to online commerce, and the presence of an AI like Zeny in marketplaces can meet this demand in a unique way, respecting the identity of brands and facilitating an accessible and immediate interaction. A personalized chatbot surpasses the barriers of the satisfied customer’, because the more it learns the values and policies of the company, the more it strengthens the relationship and consumer trust”, he emphasizes Couto, who also leads Blance e-commerce.