Female entrepreneurship: learn the essential strategies to lead successfully

According to the Global Entrepreneurship Monitor 2023 survey, prepared by GEM 54,6% of potential entrepreneurs in Brazil, who intend to enter the market by 2026, are women. At the same time, the survey on Women in the Labor Market, prepared by the National Observatory of Industry of the National Confederation of Industry CNI, revealed that female participation in leadership positions expanded 9.5% in a decade, reaching, in 2023, a share of 39.1%. 

In this scenario, in which their presence in entrepreneurship and decision-making positions is increasing, entrepreneurs and leaders of corporations list tips for women who want to achieve success in business. Check: 

	For Giordania Tavares, CEO of Rayflex national reference in the manufacture of fast doors in Brazil and Latin America, to conduct a successful leadership, it is essential to always be present, close to the led and develop a direct, clear and objective communication. “Managing a company so that it is a market reference is a very big challenge, so keeping the team engaged and having a transparent communication with the teams is crucial to exercise a successful leadership. In this way, I always seek to be within the day-to-day operations and allow employees to have a direct exchange with me whether by WhatsApp, call, online call or face-to-face meeting So, we can make adjustments when necessary and always make clear what the company expects from each executive.
Paula Faria, CEO of Your Nail Hour, a network specialized in the care of nails, hands and feet, believes that women are experts in planning and organization, since with the accumulation of functions, they need to organize the time to account for commitments. “With well-defined processes and aligned team it is possible to move away from the operational and focus on the expansion of the business by replicating a successful management model”.In addition, an entrepreneur must be a generalist, understand a little of all sectors and constantly specialize in the main pain of his business model. “With a generalized perception, you can establish connections between departments and act strategically in order to solve a problem when he orients.
	For the pharmaceutical and biochemist Vanessa Vilela, founder of Kapeh Cosmetics and Specialty Cafes it is essential to have an entrepreneurial look is necessary for any leader, especially for women who want to stand out in the market. “This vision must be incorporated into the company culture, where leaders offer encouragement and serve as examples to be followed”, she says. She points out that it has to be strategic: “Bosses should focus on improving results and encouraging their teams to identify”, The CEO also offers valuable guidance to all who wish to succeed: “Se qualify and seek personal and professional growth every day.Only through this continuous growth and increased knowledge we will be able to advance and conquer new spaces, she advises.
According to Dr. Mirelle Jose Ruivo, gynecologist and obstetrician, founder of the Womanise, first clinic of intimate rejuvenation and eyebrow transplantation, it is essential to develop the ability to adapt, a necessary characteristic for leadership in an ever-changing market.It emphasizes the relevance of investing in courses and studies as the first step to achieve success. “Playing this knowledge into practice is what really makes the difference. Persist and seek alternatives to achieve the” goals, says the doctor.