Large companies in the communication sector launch a pioneering solution of influence and digital marketing

THE Airfluencers, a company that offers technological solutions in influencer marketing, announced a strategic partnership with the Publya Trading Desk for 11 years in the Programmatic Media market, for the launch of an integrated solution that unites digital influencer campaigns and paid media Airlab360-degree influencer marketing agency Airfluencers leads the initiative, which promises to revolutionize the market by combining authentic influencer content with the accuracy and reach of programmatic campaigns on platforms such as Meta and TikTok.

With the new solution, it is possible to integrate strategic planning of actions, selection of influencers, co-creation of content and associate the strategy with multichannel media activations, aiming to maximize results and follow market trends. “We are always attentive to innovation opportunities in the sector and we believe that this partnership with Publya positions us at the forefront of influencer marketing. Our solution boils down to an integrated and effective strategy that goes far beyond the organic reach”, he comments Rodrigo Soriano, CEO of Airfluencers.

A recent study by Influencer Marketing Hub states that the global influencer marketing market is projected to move approximately US$ 24 billion by the end of 2024. This data reinforces the relevance of the new solution, which seeks to expand the impact and effectiveness of projects.

Luana Cevei, Commercial Director of Publya, emphasizes the benefits of innovation: “The great advantage of the solution is that it does not depend exclusively on the organic reach of influencers, which usually ranges between 3% and 5% of followers. By integrating paid media campaigns, we were able to significantly increase the qualified target audience and improve the connection of brands with new audiences”, he says.

The tool also delivers greater accuracy in delivering content to specific audience segments, using data and artificial intelligence to ensure campaigns reach consumers who truly connect with brands.“We are providing a scalable approach to influencer marketing, enabling brands to achieve more expressive and measurable results” Sorian.

In addition to the launch of the solution, the partnership between Airfluencers and Publya was presented at a series of events held by Publya Academy, focusing on the advertising market airfluencers data scientist Alexsandra Silva, was one of the speakers of the inaugural event io that took place on October 1st IO with a presentation on the new trends in the sector.