How sending notifications via mobile can increase your online sales

Push notification & Push notifications & Push notifications are those notices we receive through apps or websites on our smartphones. The types of push notifications can vary widely, from reminders to contact maintenance, sales promotions, payment reminders to service status updates, creating personalized opportunities for interaction between businesses and customers.

According to the expert Victor Okuma, country manager of Indigitall in Brazil, this technology is undergoing evolution, and it is possible to identify trends in this resource for 2025. Indigitall is a Spanish platform that has recently reached the Brazilian market. Among other solutions for automation of contact and relationship channels, the company is a reference in the development and provision of push notifications in the world market, including integrated with artificial intelligence. “A AI, for example, can be used in push notifications to map consumer tastes and habits, ensuring that messages arrive at the right time and with the appropriate content”, he explains. 

According to the expert, the top five Push Notification trends for the coming year are:

01 Use of media (gifs, images and videos): Push notifications are evolving beyond simple informative texts, going to incorporate multimedia content such as gifs, images and videos, which provides a more engaging experience for the user. This not only highlights the product or service communicated, but also makes the notification more interactive and visually appealing, increasing by up to 45% the chances of being accessed compared to a normal push notification and thus consolidating itself as a powerful channel of engagement.

02 Interactive buttons: With the addition of buttons, push notifications offer direct action options such as “Buy now”, “Learn more”, “Falar by whatsapp” or “Add to cart”. This approach simplifies user interaction with the brand by reducing the number of steps required to complete an action such as making a purchase or accessing an offer. These buttons are still customizable with multimedia content such as gifs and images, generating higher conversion rate.

03 Artificial intelligence: The integration of AI in push notifications is becoming a dominant trend. AI is able to identify the best communication channel with the customer, such as WhatsApp, email or website, and can optimize the targeting of the campaign based on previous interactions. In addition, AI determines the ideal time for sending the notification, increasing the chances of engagement. “Ou ie, the brand message tends to reach the consumer at the time when he is most likely to open, read and remain connected to the application or the company website”, explains Okuma. “This enhances the effectiveness of the CAMPAIGNS, he adds

04 ^ Segmentation by groups: Advanced tools allow a much more precise and efficient segmentation of customer profiles, using behavioral data, demographics and individual preferences. This makes it possible to group users into specific segments, such as buying habits, interests, interaction history and even geographic location. With this segmentation, push notifications respect the right context and the most opportune time for interaction with the brand, which significantly improves the user experience.

05 ^ Cryptography: as a trend, encrypted push notifications arrive, that is, those that preserve privacy and guarantee the security of information exchanged, preventing fraud and unauthorized access. This technology protects sensitive information, such as personal data and financial transactions, throughout the communication process. With this feature, companies offer a more secure and reliable environment, increasing customer trust when interacting with the brand through push notifications and other forms of digital communication, this technology is widely used by banks and companies in the financial segment, often exchanging channels such as SMS for encrypted Pushs.

06 2 Centralization of communication through a “Customer Journey”: The Indigitall expert notes that, as important as the items mentioned, is the automation, integration and centralization of the communication channels of a company with its audience. The unification of this complete flow in a single platform allows brands to access privileged information, data crossing and, from this, the adoption of practices and strategies of great proximity with the customer, which, later, will mean a greater adhesion to the promotional messages notified via push. The Indigitall executive describes: “Por example, after a checkout on the website, the customer can receive, in his WhatsApp or email, a message from the company that is propelled by a single message, a message will be a company.

According to the Indigitall executive, these innovations demonstrate the increasing impact of technology on the global scenario, with companies from various sectors seeking more efficient and personalized solutions. The startup, for example, is present in 14 countries, serving more than 200 customers, including major brands such as Claro, Movistar, Televisa, Starbucks, Carrefour, Bankinter, among others.Two of the largest football clubs in Spain and the world, located in the Spanish capital (home city of Indigitall), are also customers: Real Madrid and Atletico Madrid.

Based in Spain, the company bets this year, especially in its operations in Brazil and the United States, after, in April, having raised 6 million euros in a round of investments in its home country. “We are starting now. But already in 2025 we intend to double our operation in Brazil”, informs Okuma. Indigitall is an official partner of Meta (WhatsApp, Instagram and Facebook) and, in Brazil, already serves the national operations of McDonald’s and Verisure