Stablecoins outperform bitcoin and lead Brazilian buying preference, reveals Bitso study

THE Bitso, Latin America's leading crypto-based financial services company, announces third edition of the report ipanorama Crypto in Latin America’, an in-depth study on the trends and behaviors shaping cryptoeconomics in the region.The survey highlights a year marked by the growth and maturation of the crypto market, driven by factors such as regulation, technological innovations and greater institutional participation. 

In Brazil, the adoption of cryptocurrencies has continued to expand, with an increase of 6% in the user base of the platform. One of the main highlights of the study is the preference of Brazilians for stablecoins, which surpassed Bitcoin in purchases made in 2024. USDC and USDT added up to 26% of digital assets purchased in the country, while BTC represented 22%, reflecting interest in more stable options in the face of volatility of the real.

“With an increasingly dynamic crypto ecosystem and regulation advancing, Brazil remains a strategic market for us. The study data shows that the Brazilian market is maturing rapidly, with more experienced investors diversifying their portfolios more. The trend is that this evolution will continue, driven by institutional growth and greater access to blockchain-based financial services”, says Barbara Espir, Country Manager at Bitso Brasil.

Profile and behavior of Brazilian investors
In a year of consolidation for the crypto market, Brazil has followed as one of the main markets for Bitso in the region. The number of users of the platform in the country has reached 1.9 million, registering a growth of 6% compared to the previous year. The dominant age group among investors remains 25 to 34 years, representing 38% of active users.

Another highlight is the greater diversification of the portfolio of Brazilians. In 2024, Bitcoin remained the most held asset in the country, but its share in the portfolios decreased by 13 percentage points. This movement is associated with the realization of profits after the appreciation of the cryptocurrency throughout the year stablecoins how USDT and USDC gained relevance, with a 7 percentage point increase in ownership of these assets.

The growth of memecoins was also a phenomenon in the country, with a highlight to the PEPE token, which had a 12 percentage point increase in the composition of investor portfolios.

In addition to diversification, the study also points to an advance in the sophistication of Brazilian investors.The number of users using advanced trading tools grew in 2024, reflecting a greater interest in more elaborate trading strategies.Bitso Alpha, which allows the execution of scheduled orders and the use of technical analysis, has been increasingly adopted by customers.

Regulation drives adoption and security for investors
Advancement in regulation has been a decisive factor for the maturation of the crypto market in Brazil.With discussions on the Legal Framework of Cryptocurrencies and the regulation of cryptocurrencies stablecoins gaining space, investors have become more secure to operate in the sector. This regulatory evolution not only strengthens the protection of users, but also attracts institutional investors, who seek a more structured and transparent environment. As a result, greater predictability has stimulated the adoption of crypto assets and consolidated Brazil as a market of great potential for the sector.

The report analyzed the behavior of the base with more than 9 million users of the Bitso platform, throughout the year 2024. The focus was on the countries where the company operates: Argentina, Brazil, Colombia and Mexico.

To read the full report, go to the website: https://blog.bitso.com/pt-br/bitso-panorama-cripto-america-latina-2024.