O que fazem as empresas mais amadas para trabalhar no Brasil?

The ranking Loved Companies 2024A study, conducted by the ILoveMyJob employer branding hub, identifies the most admired companies by Brazilian professionals and the strategies that make these organizations benchmarks in people management. Based on the opinions of 865 professionals from different regions of the country, the research highlights how companies have invested in more innovative, appealing, and talent-aligned work environments.

Today, companies need to go beyond competitive salaries. Actively and routinely listening to talent is crucial for creating environments that inspire and meet the growing expectations of professionals. This practice not only continuously improves the employer brand but also allows for anticipating behaviours and building lasting relationships with employees."says Angélica Madalosso, CEO of ILoveMyJob."

Topping the list are Natura, Vale, and Grupo Boticário, which, despite operating in diverse sectors, share some commonalities: robust investments in organizational culture, innovation, and a strong connection to employee values.

What makes a company admired by professionals?

According to the research, the most valued factors for employees when evaluating a work environment include:

• Positive organizational climate (18%)
• Transparency and Efficient Communication (16%)
• Autonomy (12%)
• Flexibility (11%)
• Valorização e reconhecimento (10%)
• Respectful and inclusive environment (9%).
• Relevant Purpose (7%) 
• Growth Opportunities (5%)
• Demais fatores como benefícios, aprendizado e desenvolvimento, boa remuneração e entre outros (12%)

Furthermore, the study reveals that the primary reasons professionals leave their companies are linked to structural and management issues. Inadequate remuneration (45%), lack of career progression (30%), and excessive workload (15%) are the most frequently cited factors.

What are Natura, Vale, and Grupo Boticário doing differently?

A detailed analysis of the rankings reveals that the most admired companies by talent invest in practices that go beyond traditional compensation and benefits. Here are some of the initiatives that make these companies benchmarks:

• Please provide the Portuguese text you would like translated. "Natura" on its own doesn't have a context. Bet on a company culture that balances innovation, well-being, and social impact. Additionally, its career page is off the institutional website, which features accessibility resources and invites professionals to evaluate the company on Glassdoor, currently holding an overall rating of 4.11 on the platform.

• Please provide the text in Portuguese you would like translated. "Vale" on its own is ambiguous in English. It undergoes a cultural transformation, prioritizing diversity, inclusion, and sustainability. Key findings of the research highlight a strengthening of its employer brand, with actions focused on professional development and work-life balance. Its LinkedIn page boasts over 4 million followers and emphasizes innovation and ESG initiatives.

• Boticário Group: It stands out by investing in differentiated corporate benefits, such as Pet Benefits. Furthermore, it strengthens its employer brand identity with a strong strategic presence on social media and a structured careers page on its institutional website. The group also heavily invests in employer branding on Glassdoor and review platforms.

Key trends observed in the ranking

Beyond the initiatives of the best-positioned companies, the study identified some trends:

• B2C Focus: B2C companies, such as Natura and Grupo Boticário, have strengthened their presence through significant investment in employer branding.
• Differentiated corporate benefits: Companies are increasingly offering benefits beyond the traditional package. Grupo Boticário, for example, stood out with its Pet Allowance, an innovation in the market. The study analyzes that the choice of benefits likely stemmed from actively listening to employees, and thus reflects the well-being of all of them.
• Digital Transformation: Investments in technology and digitization are driving modern and dynamic work environments. Companies like Itaú stand out in this regard.
• Innovation: All companies in the ranking prioritize innovation, regardless of sector. Natura, Vale, and Grupo Boticário, for example, are constantly seeking new solutions and ways to improve processes.
• ESG: Most companies prioritize ESG (Environmental, Social, and Governance) issues, with good corporate practices, sustainability, and social responsibility, which significantly impact talent attraction and retention. 
• Flexibility: Hybrid and remote models remain a preferred option among talent and contribute to a healthy work-life balance for employees.
• Sector: The 2024 ranking showed a dominance by energy sector companies, driven by interest in ESG and sustainability. 

Check the national ranking of the most loved companies to work for

Beyond providing a detailed overview of best practices in human resource management, the study also revealed which companies stand out in the national landscape. The ranking, reflecting the perception of the interviewed professionals, showcases a mix of national and multinational companies, along with a growing interest in entrepreneurship as a career alternative.

1st – Natura

2nd – The word "Vale" in Portuguese can be translated in several ways, depending on the context. Please provide the context. Is it a name, a place, a company, a greeting, a word in a poem, etc.?

3rd – Boticário Group

4th – Eurofarma

5th – Petrobras

6th – Eletrobrás

7th – Itaú

8th Own Business (desire to start a business)

9th – CPFL is context-dependent. It could be: * **Companhia Paranaense de Força e Luz (CPFL):** Paraná Electric Power Company. * **Something else entirely:** If it's an abbreviation within a specific document or context, more information is needed.

10º – This is incomplete. Please provide the context for "10º –". Is it part of a sentence? A list? A table header? Knowing the surrounding text is essential for a correct translation. Echoenergia

THE Loved Companies 2024 It is held annually by ILoveMyJob and presents an overview of the best employer branding practices in Brazil. The full report can be accessed at Unfortunately, "www.lovedcompanies.com.br" is just a website address. It doesn't contain any text to translate. To get a translation, I need the *content* of the website..