For half of Brazilians, AI can help cheapen products in supermarkets

The survey conducted by Neogrid, a technology and data intelligence ecosystem that develops solutions for the management of the consumer chain, in partnership with Opinion Box, a reference company in technology for market research and customer experience, reveals a positive perception of Brazilian consumers regarding the use of artificial intelligence (AI). The data indicate that more than half of respondents (51.5%) believe that AI can contribute to the formation of fairer prices on supermarket shelves.

According to the survey entitled “Purchasing Habits in Food Retail”, 79,4% of respondents consider the prices currently paid “just”. In this context, the study by Neogrid/Opinion Box draws attention to the opportunity for retailers to increase transparency in the composition of product prices.This is because most respondents (95,8%) say that they would be more satisfied if there was greater clarity on the formulation of values and knew the rationale for each one.

AI may suggest price reduction

The research also points out that technology is considered a fundamental ally in the collaboration between industries, distributors and retailers. According to Predify, a Neogrid solution specialized in the analysis of pricing based on AI, the survey results highlight the relevance of continuously monitoring consumer behavior and developing strategies to stay competitive in the market.

A Predify analysis shows that AI can suggest price reductions of up to 15% for products. For example, 1% price drop can represent increases of up to 27% in revenue, 25% in demand and 18% in profit. This demonstrates the positive impact that strategic price adjustments can generate when supported by advanced technologies such as AI.

“Companies that do not collaborate with their partners are at risk of falling behind. AI is an important ally that allows us to turn accurate data into decisions, helping us predict” trends, contextualizes Bruno Maia, head of Data and AI at Neogrid. “When industry, retail and distributors share information, everyone benefits from improved planning, inventory optimization and ensuring more efficient deliveries.”

Respondent profile

The survey was conducted online, in the Opinion Box Respondents Panel, between June and July 2024, with more than 2 thousand people from all over Brazil over 16 years and from all social classes who are responsible or partially responsible for the purchases of the house.