Start2025

Annual archives: 2025

Is Social Commerce in Charge Now? What to Expect from the TikTok Shop Boom

E-Commerce Update - 0
With just two months since the launch of TikTok Shop in Brazil, some brands have already adopted the tool, structured social commerce strategies, and created...

E-Commerce Surge Drives Logistics Automation and Boosts Demand for Águia Sistemas Solutions

E-Commerce Update - 0
Águia Sistemas, a leading manufacturer of storage structures and integrator of material handling and automation systems for intralogistics, has intensified its...

Mari Maria Makeup Debuts on TikTok Shop and Reaches 220 Thousand People Online

E-Commerce Update - 0
Mari Maria Makeup marked its debut on TikTok Shop with a special live broadcast on the 27th, directly from the Center...

Pioneering Research Shows How Young University Students Use Social Media and Choose Brands

E-Commerce Update - 0
Instagram remains the most widely used social network, though it does not reign alone. Brands in sports, fashion, beauty, and even financial services are featured...

WhatsApp Solidifies as a Marketing Channel with High Conversion and Automation, OmniChat Study Reveals

E-Commerce Update - 0
In the growing digitalization of the Brazilian market, WhatsApp has established itself as a strategic sales channel, with conversion rates more than seven times higher...

Winter Delivery Consumption Boom Drives Menu and Packaging Adaptations

E-Commerce Update - 0
August, with its lower temperatures, has consolidated as one of the warmest months for the delivery sector in Brazil.

The city of Franca hosts the largest itinerant e-commerce event in Brazil.

E-Commerce Update - 0
Known throughout Brazil as the "National Footwear Capital," Franca (SP) is now taking firm steps in the realm of technology and...

KaBuM! Marketplace turns five and strengthens as a niche destination for technology and gaming

E-Commerce Update - 0
KaBuM!, e-commerce technology and games, increasingly consolidates its marketplace as an important growth engine of the company.

From the first painting sold to leading a multi-sector holding company.

E-Commerce Update - 0
In the business world, success is rarely the work of chance.It is usually the result of strategic choices, accurate timing and a combination of vision.

Wigoo boosts DPaschoal: 44% sales growth and reduces CPA by 16%. 

E-Commerce Update - 0
DPaschoal recorded a 440% sales growth and a 16% reduction in Cost per Acquisition (CPA), with an Artificial Intelligence strategy developed.
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