Start2025

Annual archives: 2025

How to improve customer experience on WhatsApp?

Allanis Grum - 0
Is your company truly leveraging all the market's communication channels to strengthen its relationship with its customers?

100 days before the event, Fabio Porchat is a confirmed speaker at RD Summit 2025

E-Commerce Update - 0
Counting down to RD Summit 2025, RD Station, a TOTVS business unit, announces the participation of Fabio Porchat in the event,...

Rock Encantech survey points out the trends in dermocosmetics consumption by age group in 2025

E-Commerce Update - 0
Rock Encantech, a reference in customer engagement solutions across Latin America, released a study focused on the consumption behavior of dermocosmetic products in the ... channel.

The Challenge of Multi-Cultural Bots: Adapting Conversational AI for Different Latin American Countries

Celso Amaral's - 0
Adoption of AI-powered virtual assistants is rapidly advancing in Latin America, but most companies still underestimate one of...

6G advancements and rising cyberattacks elevate AI's role in digital security

E-Commerce Update - 0
Brazil moved R$$17 billion in cybersecurity in 2024, according to a survey by Peers Consulting + Technology, a direct reflection of the escalating digital crime rate.

Faria Lima creates influencer CEOs to increase revenue.

E-Commerce Update - 0
While the market faces economic uncertainties, Brazilian entrepreneurs are increasingly investing in a new currency of value: authority. In recent years,...

70% home décor sales come from millennial and Gen X women, says Giuliana Flores

E-Commerce Update - 0
Giuliana Flores saw a 30% increase in sales of home décor products between January and June 2025, primarily driven by...

Fashion e-commerce businesses can increase conversion by 32% with seasonal strategies, according to a Flowbiz survey.

E-Commerce Update - 0
Retailers who adapt their e-commerce fashion marketing strategies to each collection convert up to 32% more than competitors with campaigns...

Not using AI agents will get you out of the sales game soon

E-Commerce Update - 0
While many still do not know or do not apply the use of Artificial Intelligence agents, those who already use them are making the sales cycle...

“Until when?” Gabriel O Pensador sues online stores for unauthorized use of music and raises e-commerce alert

E-Commerce Update - 0
One of the biggest icons of Brazilian rap, singer and songwriter Gabriel O Pensador, has filed a lawsuit in the Rio de Janeiro courts...
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