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Party, order and delivery: the delivery in the center of the most profitable dates of the year

E-Commerce Update
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Party, order and delivery: the delivery in the center of the most profitable dates of the year

The global delivery market is expected to reach US$ 1.89 trillion by 2029, with an average annual growth of 7.83%. In this promising scenario, Brazil already accounts for 1.51% of world revenue, according to Statista data & a relevant slice, considering the size of the country and the accelerated growth of consumption by applications.

“In festive periods, the demand for deliveries skyrockets, requiring increased attention from the entire ecosystem: restaurants, markets, flower shops, logistics operators and, of course, the delivery apps themselves. On these dates, deadlines are tighter and customer expectations go to the heights”, comments Vinicius do Valle, Marketing Coordinator of Gaudium, a company specialized in technology for mobility and delivery.

Therefore, preparing strategically for these occasions is indispensable 'DO not only helps to ensure the operation, but also takes advantage of the moment as a real opportunity for growth and loyalty. Thinking about it, the executive brought some tips on how to organize. Check:

1. Demand forecast and operation scale

The first step is to look at the data. How was the performance of the platform or operation in previous years? Which categories sold more? Based on these surveys, it is possible to predict access peaks, adjust the capacity of the platform and reinforce the number of delivery partners, kitchens or stocks. Anticipate is the keyword.

2. Technology and automation as the basis of efficiency

For delivery, agility and precision are essential ¡especially on commemorative dates. Technology is the greatest ally in this scenario. Automatic routing systems, integration with real-time inventories and monitoring panels help keep everything under control, even with high volume. Investing in technological infrastructure is no longer optional.

3. Caprice in customer experience

The order is not just a meal or gift & IS a show of affection. Therefore, the customer experience must be treated with extreme care. This includes from a functional and intuitive app to delivery on the promised time, with careful packaging and personalized messages.

4. Proactive service and agile support channels

At peak demand, errors can happen. But the way they are solved makes all the difference.Have a team prepared to respond quickly and, if possible, use bots and automations to accelerate simple processes.Consumer confidence depends on responsiveness.

Seasonal dates, is a real test of fire for the delivery sector.But it has also become a showcase: it is when apps demonstrate the ability to scale, deliver with quality and delight the consumer. “With planning, technology and customer focus, it is possible to turn this peak demand into real growth & good reasons for the customer to come back all year”, concludes Valle.

Discover 5 tools that improve retail and e-commerce sales

E-Commerce Update
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Discover 5 tools that improve retail and e-commerce sales

According to data from CEO Outlook: Consumer & Retail 2024 made by KPMG, 80% of retail CEOs believe in the growth of the market in the coming years. In parallel, data from Gartner also illustrates a trend of investment in technology to keep up with this growth 9 out of 10 retailers plan to implement Artificial Intelligence in business.

The data illustrates an estimate of growth and modernization in retail. Thinking about it, know 5 solutions that improve and increase retail operations and e-commerce. 

  1. Nubimetrics, smart data for e-commerce

THE Nubimetrics it is a platform that uses data in a solution of sales intelligence to leverage the performance of sellers and major brands in the e-commerce. Utilizing Big Data and Artificial Intelligence, the platform delivers insights strategies that help sellers and brands anticipating relevant seasonality, such as Mother's Day, Valentine's Day, and even Black Friday.

“Based on the analysis of consumption and market behavior, we help sellers and brands to identify trends, adjust inventories, set prices and optimize campaigns more accurately. This translates into smarter decisions, more efficient strategies and, consequently, greater profitability for the” business, says Juliana Vital, Global Chief Revenue Officer of the platform.

  1. Digital Manager Guru, no commissions on sales

THE  Guru Digital Manager, complete online checkout and sales management platform, is different from traditional ones, which charge commissions on each sale. It adopts a model based on fixed monthly payment, providing greater financial predictability and allowing sellers to maintain most of their profits. With operations in Brazil, United States and Europe, it serves recurrence businesses, content creators, events and sellers of simple physical products, offering checkout, integration with marketing tools, after-sales and real-time metrics.

“Since 2017, we have bet on a contrary approach: charging a fixed monthly fee, without commissions on sales. At the time, we were told that it would not work. Today, we see giants like iFood, AppStore and even 99Food reviewing their models, pressured by competition, rejection and need for financial sustainability.Our strategy proved effective.In 2024, our customers saved R$ 75 million that, on other platforms, would be destined to rates. The cycle is turning to”, explains Andre Cruz, co-founder and CEO of Digital Manager Guru.

  1. Nethone, digital fraud prevention:

Online sales in e-commerce help consumers with practicality and agility, but also demonstrates an opportunity for specialized gangs to apply scams and fraud.“It is necessary for any online business to invest in authentication through technology and double factor. Even more in periods of high sales, it is essential that companies and consumers are aware of”, says Thiago Bertacchini, Head of Sales at Nethone. 

The company is allied in the prevention of digital fraud for organizations. Using its own technology to analyze more than 5 thousand behavioral data of users and prevent digital fraud, the company prevents about 95.3% of the possibilities of cybercrime and being the largest ally of organizations in the financial system.

  1. nstech, integrated and efficient logistics

In an increasingly competitive market, the use of advanced technological solutions is a key part for companies that want to not only meet consumer needs, but also exceed their expectations.In order to transform domestic transportation in Brazil and Latin America, the solutions of the nstech, a leading supplier chain software company in Latin America and a pioneer in open logistics, prevention of cargo thefts, accident risks, inventory management and optimization of delivery routes, use automation technologies to streamline the time between purchase and delivery, ensuring compliance with deadlines and customer satisfaction. 

  1. PiniOn, retail data intelligence

Strategic decision making in retail increasingly depends on the collection and analysis of data in real time. The intelligent use of this information allows you to identify consumption patterns and predict trends with a high degree of accuracy, as well as follow more quickly the market changes PiniOnmarket research firm specializing in competitive and behavioral data, offers solutions that help companies optimize results at every stage of the buying journey by reaching the right data.

“Data enables us to understand the consumer and the market more effectively, guiding more accurate decisions about product, price, promotion and positioning. By transforming large volumes of information into clear and accessible directions, we can accelerate strategic responses and reduce risks. This is the role of data intelligence in modern retail”, explains Talita Castro, CEO of PiniOn.

How to attract talent with strategies that go beyond competitive pay

Fabian Nagamatsu
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How to attract talent with strategies that go beyond competitive pay

The search for new ones talents and by the skilled workforce can offer challenges for small companies and sectors with high competitiveness. Offering an attractive salary is just the starting point to win the best talent in the labor market, which prioritize vacancies that align more with their purpose, professional growth and balance between personal and corporate life.

To retain talent, prominent companies will plus the above-market salary benefit and they present proposals that involve different aspects of the day-to-day of the employee with personalized benefits. Check out the main factors that really make the difference to attract new employees.

Flexibility at work

Currently, the work routine is decisive for those seeking a new job. To attract talent, companies bet on hybrid schemes with the possibility of home office, in addition to providing more flexible hours and days of collective rest, which is considered an important benefit by the employee.

Development culture

Presenting a career plan and the possibility of growth also influences the decision of those seeking the job. Investing in employee development is essential to retain talent, and this involves training and cost aid for courses and training.

Well-being and mental health

A healthy work environment includes well-being activities and concern for the mental health of employees. Therefore, it is necessary to create programs that encourage care, such as rest breaks, psychological support and encouragement of exercise practices.

Collaborative work environment

The team that values collaboration and information exchange among its members creates a sense of belonging and makes the workplace more enjoyable and collaborative, both in small and large companies. Such an environment reduces conflicts among employees and encourages innovation activities and highlighting new talent.

Personalized benefits

Understanding what the real needs of employees are is fundamental to create a package of personalized advantages. This involves mapping what is working in the company and knowing what are the suggestions about changes in benefits, such as daycare, wellness subscriptions or scholarships, which generates a positive impact and loyalty team.

AutomationEdge User Conference 2025 reinforced the strategic role of automation in Brazilian business

E-Commerce Update
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AutomationEdge User Conference 2025 reinforced the strategic role of automation in Brazilian business

The AutomationEdge User Conference 2025, the largest community gathering AutomationEdge, a provider of Hyperautomation solutions, Robotic Process Automation (RPA) and IT Automation, in Brazil, was held on Thursday in an innovative and interactive format. Streamed live directly from the Digicast Studio in Curitiba, the event adopted the podcast format and featured the conduct of journalist Iara Maggioni alongside Fernando Baldin, country manager LATAM AutomationEdge.

In order to promote the exchange of practical experiences and expand knowledge about hyperautomation, RPA and IT automation, the meeting brought together experts and leaders of public and private companies that are on the front lines of digital transformation in the country. Among the guests were professionals from Caixa Economica Federal, MaxiPas, Unimed Santa Catarina, Grupo Autus, Thales, Quality Digital and Cosmo System, as well as representatives of AutomationEdge itself.

“Automation is no longer a choice, it is a strategic need to scale businesses, ensure operational efficiency and above all, unleash the human potential of teams.Our conference is a reflection of this” movement, comments Baldin.

During eight interviews conducted in a dynamic format, guests shared insights on professional journeys, ongoing and realized automation projects, challenges faced, best practices and emerging trends such as combining RPA with artificial intelligence (AI).

In the first interview, Joao Paulo da Silva, Digital Transformation Manager at Thales, discussed the concrete impacts of AI in the sector, highlighting use cases and skills expected of professionals of the future.

In the second round, Henrique Botelho, Automation CoE Leader, and Fabio Tanaka, Automation Specialist, both from Caixa Economica Federal, addressed the maturation of the institution's Automation CoE (Center of Excellence), detailing RPA processes in operation and observed gains.

Kamila Borges, Director of MaxIPas Criciuma, and Tony Hass, IT Coordinator of Unimed SC Group, in the third conversation, highlighted the differentials of the solutions adopted in comparison with the market, in addition to the investments and strategic vision of both institutions.

In remote format, the fourth interview was conducted with Zandra Queiroz, IT Coordinator of the Autus Group, who spoke about her trajectory, the challenges of women in IT and the paths to successful automation with a focus on governance and project management.

AutomationEdge Head of Pre-Sales Rosni Neto participated in the fifth interview to report on use cases and the relationship with automated systems.

Jefferson Xavier, Service Desk Manager at Quality Digital, explored the impact of traceability on automated processes and the importance of developing technical skills in IT teams.

In the penultimate round, Wagner Titon, CEO, and Felipe Nascimento, Head of Business, Cosmo System, discussed the synergy between RPA and AI, new products and technological advances applied to different verticals.

To close the program, Rosni Neto participated once again, but alongside Lucas Galvam, Support Analyst & CX AutomationEdge, in a debate aimed at beginners in the area, with practical tips for training and entry into the universe of RPA.

In addition to the high-level technical content, the event provided an interactive experience with public participation through questions and comments sent during the broadcast. Those enrolled by the Sympla platform still competed for exclusive promotions and gifts.

“We want to build an active and engaged community, where knowledge circulates, doubts find answers and people feel part of the transformation. This is the mission of the User Conference and what moves us to continue evolving every year”, Baldin highlights.

The AutomationEdge User Conference 2025 has consolidated itself as a strategic space to strengthen the automation ecosystem in Brazil, promoting integration between technology, processes and people, pointing concrete paths for sustainable digital transformation.

Paradigm break in digital marketing: sales grow behind the scenes with indirect strategies

E-Commerce Update
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Paradigm break in digital marketing: sales grow behind the scenes with indirect strategies

A new sales model is beginning to attract attention in the digital marketing universe: the so-called hidden funnels, which operate away from the showcase of social networks and major launches. The proposal in silent strategies, based on automation, data and customization, is challenging the logic of constant exposure to scale billing organically and predictably.

The trend is led by names such as Thiago Finch's, founder of Holding Bilhon and reference in digital launches in Brazil.He describes this new movement as “a necessary change of mentality in a market saturated with noisy promises”, reveals.

According to him, the future of digital sales goes through automated structures that lead the customer almost imperceptibly, without relying on massive launches or the figure of an influencer at the head of the operation. “We are talking about processes that work behind the scenes, where conversion occurs through relationship and recurrence, and not a single major sales event”, he explains.

Hidden funnels: how silent sales work

Hidden funnels are digital structures assembled with the aim of attracting, nurturing and converting customers continuously, without the need for public appearances or release schedules. They are based on specific pages, targeted ads and automated email flows, connected by tools such as ClickMax & Finch developed system that centralizes the entire sales journey on a single platform.

Automation plays a central role.It allows customer communication to be personalized from the first click to the after-sales, with triggers based on behavior and interests.Predictive analysis and the use of artificial intelligence help to adapt messages, offering solutions at the right time. “It is possible to generate constant billing, with stability, without the entrepreneur having to appear or create new content every day”, says Finch.

Growth without exposure: why this strategy gains strength

The main advantage pointed out by experts is predictability.Instead of relying on specific dates to generate revenue, hidden funnels allow an active sales treadmill, running 24 hours a day. According to a report by Grand View Research, the marketing automation market is expected to grow 12.8% per year until 2030, clear evidence of the growing demand for more sustainable and scalable solutions in digital.

In addition, the model eliminates the pressure for public performance, very common among influencers and infoproducers. For Finch, the wear and tear of overexposure and the desire for a more strategic and less expository routine drive this new approach. “Not everyone wants to be a public figure. And more importantly: it is not necessary to appear every day to have a high-performance digital business”, he says.

Personalization and technology as the basis of conversion

The success of the hidden funnel depends on a highly personalized journey. According to a McKinsey study, 71% of consumers expect personalized interactions and are frustrated with generic experiences.In this scenario, tools that adjust content based on user behavioral data become indispensable.

Finch points out that by automating and centralizing processes in a single interface, platforms like ClickMax reduce costs, increase efficiency and eliminate technical barriers for those who are just starting out. “O digital does not have to be complex. When you eliminate noise and create a clear path for the customer, sales happen naturally, without relying on miracle formulas or the luck of a viral”, he explains.

With more than 6 million followers and a history of millionaire billing in digital releases, Thiago Finch now bets on the invisible billing. He believes that the hidden funnels model is the next step in the evolution of digital marketing.“The largest companies in the world sell quietly. Netflix, Amazon, Spotify.they do not make releases, they operate with predictability.This is what we are leading to the small entrepreneur”, he concludes.

Fake ads: 71% of Brazilians have already bought when impacted by digital ads, after verification steps

E-Commerce Update
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Fake ads: 71% of Brazilians have already bought when impacted by digital ads, after verification steps

The internet is an environment that requires extreme attention from its users. In recent years, with the increase in volume and variety of online scams, care has needed to be even more refined.But Brazilians seem to have already advanced in self-protection strategies for some of the main digital scams, because 84% of respondents from a survey developed by Branddi, a company specializing in brand protection, say they feel confident when buying online.

In this context, even with the feeling of trust, the universe of online shopping presents several risks directed to the consumer, being an environment that today concentrates some of the most sophisticated digital scams on the internet. One of the most common involves the use of brand ads to reach buyers. This category, which uses advertisements as a medium, has been gaining more and more strength in the market, especially with social networks, and which often invade the screens of mobile phones and computers. 

But even though ads are currently the target of digital scams, they are also an effective way to connect brands to desired consumer profiles by promoting their products and services 71% of respondents said they have already bought after being impacted by online advertisements, and of these respondents, 50% said they purchase products or services a few times, and 21% often.

In this scenario, some scammers are taking advantage of online ads to apply fraud. They create fake advertisements that mimic the visual identity of well-known brands, such as logo, colors and language, and direct people to fake websites. These portals are so similar to the real ones that easily deceive consumers. This practice, in addition to putting the consumer at risk, also harms companies, since scams directly affect their sales and reputation. 

Cases such as ads for fictitious promotions of brands like Magalu, published on social networks with prices far below the market, are recent examples that cause damage to consumers and damage to the reputation of the brands involved.

However, at the time the ad appears, there are some steps that are usually done by customers before the purchase, to ensure peace of mind. Among these actions are the verification of the site to be sure that it is official (80%); checking for the existence of evaluation of other customers (69%); and search for brand or store reputation (65%), and look for any badge that indicates site security (52%). 

In addition to ensuring that the buying environment is reliable, other factors influence the acquisition decision when viewing an online ad. Among them, the ones that most impact are the price or promotion of the product (65%); brand trust (58%), and the reputation of the website or store (56%). 

Diego Daminelli, CEO of Branddi, explains that, from the point of view of brands, the fight against digital scams is no longer a matter of image to become a strategic priority: “The presence of fraudulent ads not only affects the consumer, but directly compromises the results of brands. Scammers use the strength of legitimate brands to apply scams, diverting traffic and trust. This generates financial loss and still corrodes the reputation built over time. Therefore, identifying and removing this type of threat must be a strategic priority (To protect sales, but to preserve the value of the brand.”

“This is an important point of attention for companies seeking to attract and retain customers, in addition to maintaining their reputation. At a time when digital scams are constant, offering options that will help in consumer safety is a differential. When the consumer realizes that the brand is actively taking care of their security in the digital environment, he feels more confident to follow with the purchase. Security has become synonymous with trust & trust, today, is one of the main assets of a brand in the online environment. It is a point of attention that goes beyond profit itself, it is the demonstration of care for customers that are the essence of the purpose of the business”, concludes.

Methodology

Public: 500 Brazilians from all states of the country, including women and men, aged from 18 years and all social classes were interviewed.

Collection: the study data were collected via online research platform.

Collection date: held on April 16, 2025

Company adopts Artificial Intelligence to optimize LinkedIn Ads campaigns and increase conversion in B2BEE marketing

E-Commerce Update
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Company adopts Artificial Intelligence to optimize LinkedIn Ads campaigns and increase conversion in B2BEE marketing

Raizhe, a company specialized in B2B marketing and LinkedIn Ads, has incorporated solutions based on Artificial Intelligence (AI) to transform its lead generation strategies and increase the conversion of advertising campaigns. The application of these technologies has allowed the creation of more assertive and personalized actions, reducing the cost per lead (CPL) and increasing the return on investment (ROI) of its customers.

Combining automation and real-time data analysis, the company has been structuring highly segmented campaigns, optimized for performance.“A AI is no longer a future trend; it is already a reality that is reshaping B2B marketing. Tools such as LinkedIn Ads, when integrated with data generated and interpreted by AI, enable customization at scale previously unthinkable”, says Gabriel Preuss, CEO of Raizhe and B2B marketing specialist.

According to McKinsey, AI has helped B2B companies reduce CPL by up to 30%. Already data from LinkedIn Marketing Solutions indicates that the combination of AI and LinkedIn Ads can increase the ROI of campaigns by up to 25%. In addition, a Salesforce survey shows that 63% of B2B companies already use AI tools to personalize, in real time, their marketing experiences, transforming the way they relate to their leads.

“AIA is revolutionizing B2B marketing, making campaigns more efficient, targeted and with greater conversion potential. At Raizhe, we are at the forefront of this transformation, helping our customers maximize their results and conquer new business opportunities”, concludes Preuss.

Growth of e-commerce on Mother's Day indicates positive trend for Valentine's Day

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Growth of e-commerce on Mother's Day indicates positive trend for Valentine's Day

Driven by a combination of economic, emotional and technological factors, Mother's Day 2025 moved digital retail and brought breath to Brazilian e-commerce. According to Linx data, online sales grew 17% over the same period last year, reflecting a change in consumer behavior and the professionalization of digital strategies of brands. The date, traditionally one of the most relevant to trade, has become a thermometer to measure consumer appetite and test solutions that should repeat 'or intensify' Valentine's Day.

The performance of the fashion sector was especially relevant, taking advantage of the emotional appeal of the date and its consolidated presence in digital channels. Consumer engagement was enhanced by specific actions, such as limited discounts, gifts and free shipping, demonstrating that complete experiences from announcement to delivery are decisive for loyalty. In addition, the ability to activate customer bases and respond quickly to demand proved to be a competitive differential among retailers.

Indicating the good performance of digital retail, the Divibank, a company of payment solutions for e-commerce, registered a sales approval rate of 95.3% in transactions carried out during the period of Mother's Day. The index reflects the efficiency of payment integrations and the stability of operations on high-volume dates, contributing to a fluid and safe shopping journey for merchants and consumers.

With Valentine's Day on the horizon, industry experts project the continuity of the heating of e-commerce. The expectation is that online sales will exceed R$ 7 billion, with an average ticket above R$ 220, according to a survey of the sector. The anticipation of the purchase journey and investment in campaigns that combine romanticism and convenience can guarantee even more expressive results than those registered in 2024.

For this, for this Rebecca Fischer, co-founder e Chief Strategy Officer (CSO) from fintech, emphasizes the importance of consumer-centric strategies.“Segment offers based on behavior data, create fluid shopping experiences and bet on affective and personalized themes in campaigns. Being present in different channels and ensure agile and transparent service are also practices that increase competitiveness in the face of a demanding public and accustomed to digital”, he says.

Mother's Day performance makes it clear that, more than seasonal, the growth of e-commerce is a reflection of digital maturity and a consumer who seeks convenience, price and experience. The challenge for brands will be to maintain this standard, taking advantage of the momentum of commemorative dates to transform punctual purchases into lasting relationships.

Super CEO: how far does your responsibility go?

Thiago Xavier
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Super CEO: how far does your responsibility go?

If you have a strategic executive to leverage the growth of the company, certainly, this is the CEO. The fame of his responsibility in corporate operations is fully justified, after all, it is he who makes difficult decisions and defines the strategies and governance that will be followed based on the goals set. A weight chair, but which also usually gives you a certain superhero syndrome by acting alone in your work (something that can be quite harmful to your deliverables.

The large movements managed by CEOs represent 45% of a company's performance, according to McKinsey data. However, at the same time, it is an extremely demanding and stressful job, in which 68% of them do not consider themselves prepared to take the position; in addition to only three out of five are up to performance expectations in the first 18 months.

It is not easy to assume the front of such responsibility in a business. Just analyze how many external factors influence the corporate prosperity: reconfiguration of global trade; geopolitics; constant advances in digital transformation, sustainable demands, leadership in times of uncertainty and greater concern for the mental health of teams, as an example.

All these agendas constantly visit the work of CEOs, with a very small and acceptable margin of error within organizations. Not least because all their decision-making is thought out in the short and long term, establishing a robust governance and culture that structure a continuous and prosperous growth of the company in its segment.

With great powers come great responsibilities. But how often can you notice this executive asking for support from another colleague for a certain task? Who is their support network? Who can they really count on to be by their side?

As prepared as this executive is, no one deals with so many responsibilities alone. He needs to have a support network ecosystem, analyze the scenario in which he is and have a team prepared to help him in these demands, if he is with the right people to walk this path along with him. If not, he should take difficult attitudes in this regard, either by changing teams or hiring new talent.

In order to mitigate any possibility of risks in their duties, a CEO should not have superhero syndrome and act alone, but reflect deeply on what skills they do not have and where to look for professionals who add their knowledge and experiences to assist you in this journey. It is these relationships of trust that oxygenate and encourage us, each other, to grow and thrive continuously.

Question the top leadership about this need and analyze your legacy as CEO where you are inserted. Where do you want to go? What attitudes will you need to take to achieve these goals? Hire new talent, create different areas, intensify a specific culture to promote better performance of teams? And, what technical and behavioral skills need to strengthen in professionals by your side to build this journey with greater assertiveness?

The corporate ecosystem must survive beyond this single CPF, reinforcing the business environment in terms of culture to sustain it in future challenges. However much the CEO is an example in terms of behavior for others, it takes greater communication and unity in the efforts that will be directed, so that the collective gain is increasingly better and surprising to boost the business as a reference in its segment.

Artificial Intelligence beyond large corporations: practical solutions for small and medium businesses

E-Commerce Update
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Artificial Intelligence beyond large corporations: practical solutions for small and medium businesses

Artificial Intelligence (AI) is no longer exclusive to large companies and is increasingly present in the daily lives of small and medium entrepreneurs. Tools that once seemed distant are now accessible, offering practical solutions to optimize processes, improve customer service and boost sales.

Streaming platforms that recommend movies, virtual assistants that respond to voice commands, and apps that automatically correct text are examples of AI in action.In the corporate environment, these technologies translate into chatbots for customer service, systems that analyze sales data, and tools that automate repetitive tasks.

There are still myths that drive small business owners away from AI, such as the idea that it is expensive or complex. Today, there are affordable and easy-to-implement solutions, often integrated into systems already used by companies. Another common misconception is that it is necessary to be a technology specialist to adopt these tools. Many of them are intuitive and do not require advanced technical knowledge. In addition, AI does not replace human work, but acts as an ally, automating operational tasks and freeing employees for more strategic activities.

Saving time and resources is one of the main gains for those who start adopting AI in their day-to-day business. By reducing manual tasks, entrepreneurs can focus on strategic decisions and customer experience.In addition, automation contributes to the reduction of operational errors and improves the workflow of teams.

The company Plathanus, specialized in digital solutions, has developed projects that exemplify the use of AI in small businesses. One of them is an investment application that uses an intelligent chat to answer questions about investment portfolios, offering personalized analysis based on real data. 

Another example is a tool that integrated the service via WhatsApp to a management system (ERP), allowing the customer to be automatically identified, receive updated product values and approve the order directly in the conversation. The confirmation generated the order in the system, streamlining the process and reducing the sales service queue. This avoided the loss of sales by delay in response and increased the operational efficiency of the company.

“What we observe is that, when well applied, artificial intelligence can solve everyday problems in a simple and direct way. Entrepreneurs start making decisions based on data, can automate repetitive processes and save time on tasks that previously required a lot of manual effort”, says Pascoal Vernieri, CEO of Plathanus.

To start using AI, the ideal is to identify areas of the operation that can benefit from automation or data analysis, research tools that meet these demands and implement solutions gradually, evaluating the results and adjusting as necessary. The democratization of AI allows small businesses to enjoy their benefits, becoming more efficient and competitive in the market.

About Plathanus:

Plathanus, recognized by Clutch as the third best software developer in Brazil, has always stood out for its ability to deliver high-impact technological solutions.Regarded companies such as Sodexo, WEG, Koch Group, Feedz by TOTVS, Vialaser, entrusted Plathanus with the development of customized solutions to optimize processes and drive results.

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