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NVIDIA announces financial results for the first quarter of fiscal year 2026

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NVIDIA announces financial results for the first quarter of fiscal year 2026

NVIDIA has released first-quarter financial results for its new fiscal year, ended April 27, 2025, with revenue from US$ 44.1 billion, representing an increase of 12% for the previous quarter and 69% compared to the previous year.  

“Our supercomputer Blackwell NVL72 AI, an’ thinking machine designed for reasoning, is now in large-scale production with systems manufacturers and cloud service providers”, he says Jensen Huang's, Founder and CEO of NVIDIA. 

“NVIDIA's global demand for AI infrastructure is incredibly strong. The generation of AI inference tokens has increased tenfold in just one year, and as AI agents become commonplace, demand for AI computing accelerates. Countries around the world are recognizing AI as essential infrastructure (as well as electricity and the internet & NVIDIA is at the center of this profound” transformation, Huang adds. 

NVIDIA leads the new era of AI with records, partnerships and global expansion 

During the first quarter of fiscal 2026, the division NVIDIA Data Center reported revenue of US$ 39.1 billion, an increase of 10% compared to the previous quarter and an increase of 73% compared to the same period last year. 

An NVIDIA: 

  • It's building factories in the United States and collaborating with partners to produce AI supercomputers in the country; 
  • Announced its partnership with the HUMAIN to build AI factories in the Kingdom of Saudi Arabia; 
  • Revealed the UAE Stargate, a state-of-the-art AI infrastructure cluster located in Abu Dhabi, United Arab Emirates; 
  • Revealed plans to work with the Foxconn and the Taiwanese government to build a supercomputer for an AI factory; 
  • He stressed that his platform Blackwell set records in inference results MLPerf, achieving up to 30 times better performance;   
  • Announced the opening of a new research center in Japan, which houses the world's largest quantum research supercomputer. 

NVIDIA reports solid growth in professional visualization and automotive revenue despite quarterly challenges  

During the first quarter, revenue from the professional visualization segment was US$ 509 million, stable compared to the previous quarter and 19% higher than the previous year.  

In the automotive segment, first quarter revenue was US$ 567 million, a fall of 1% compared to the previous quarter, but an increase in 72% compared to the same quarter last year. 

Marcio Aguiar, director of the Enterprise division of NVIDIA Latin America, emphasizes: “These results reflect our commitment to innovation and expansion in the region, positioning us as a key partner in the digital transformation of Latin American companies  

NVIDIA outlook for the second quarter  

The expected revenue is US$ 45 billion, with margin of error of plus or minus 2%. This forecast reflects a revenue loss of approximately US$ 8 billion in the half year due to recent export control restrictions.  

Additional notes  

NVIDIA will pay its next quarterly cash dividend from US$ 0.01 by share on July 3, 2025, to all shareholders registered in 11 June 2025.  

To see the full balance sheet, click here. 

3 technologies allied to brands in the fight against digital fraud in social commerce platforms

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3 technologies allied to brands in the fight against digital fraud in social commerce platforms

E-commerce is in a new phase, expanding beyond proprietary sites and migrating to high-engagement networks such as TikTok e Instagramthe growth of social commerce, with platforms such as TikTok Shop for example, it challenges companies to rethink their sales and digital security strategies. According to Santander's projection, this new TikTok functionality can capture between 5% and 9% of all Brazilian e-commerce in the next three years, becoming a major competitor in national digital retail & also a new ground for fraudulent actions.
 

The fast and uncomplicated dynamics that drive conversion in social commerce also opens critical loopholes for fraudsters.In these channels, it has become increasingly frequent to create fake profiles, purchases with leaked cards, bot attacks and social engineering.“In the dynamics of social commerce, more is needed than traditional anti-fraud processes. Solutions that use adaptive intelligence and deep behavioral analysis are more effective, as they can protect without harming the user experience”, explains Thiago Bertacchini, a specialist in fraud prevention and Head of Sales of Sales at the company Nethone, a solution from Mangopay.

The following expert highlights 3 key solutions to strengthen online sales security on social commerce platforms:

Behavioral biometrics

Using real-time behavioral biometrics, companies can identify and block threats before they become a real risk. By mapping user behavior, this technology, coupled with artificial intelligence, allows for accurate identity validation and predicts fraud attempts based on more than 130 unique signals.This approach, used by Nethone in digital fraud prevention, offers a complete view of each interaction, enabling personalized security strategies that stop suspicious activity without compromising the experience of real consumers.

Vector identifier

Technologies such as Vector Identifier, a proprietary device fingerprinting solution, are able to recognize devices accurately even in situations where fraudsters delete browser data or use anonymous browsing, as they generate a stable and persistent ID for each digital environment, allowing to track suspicious behavior even in the face of masking attempts. By detecting complex patterns and malicious uses, the tool significantly reduces false positives and ensures greater assertiveness in fraud prevention.

Use of Machine Learning to identify anomalies

Fraudsters use a number of features to circumvent security systems, such as devices, connections and cloaked browsers. To deal with them, it is essential to have machine learning-based solutions that analyze the digital environment and detect subtle signs of manipulation before the checkout.Nethone technology, for example, is able to identify the use of virtual machines, customized browsers and inconsistent network patterns, which allows the differentiation between legitimate customers and users with suspicious activities, increasing the security of real purchases without any friction for legitimate users.

According to Thiago, in the current scenario of new sales channels, ensuring that these environments are safe, scalable and reliable is a strategic asset in the digital environment, as it prioritizes the purchase journey. Integrating anti-fraud solutions is not only a matter of mitigation, but also of ensuring reputation, customer experience and sustainability of the digital business. “Consumer trust is not only born from brand communication, but from the technology that sustains it.When security is integrated from the first click to the finalization of the purchase, it becomes a competitive differential”, concludes.

Infobip integrates NVIDIA supercomputer and advances in artificial intelligence

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Infobip integrates NVIDIA supercomputer and advances in artificial intelligence

Infobip, a global cloud communications platform, has just strengthened its data center infrastructure with NVIDIA DGX B200 systems, aimed at artificial intelligence applications.The new equipment will be used in the IPCEI-CIS project, an initiative of the European Union that seeks to develop a new generation of digital communication platforms.The objective of the project is to strengthen the competitiveness of the European bloc and ensure its digital sovereignty, aligning with the EU's data protection and transparency rules.

Combining CPaaS (Communication as a Service) and CCaaS (Central Service as a Service) solutions, Infobip bets on the use of AI to improve the customer experience. According to Gartner I.“by 2028, generative AI will be the engine of the conversational experience in 80% of companies, compared to 20% in 2024” NVIDIA DGX B200 systems are equipped with eight NVIDIA Blackwell GPUs and an impressive 1,4TB memory, as well as a specialized AI inference module for Intel, as a supercomputer, a supercomputer, such as an accelerator.

“Na Infobip, we are excited to start using the NVIDIA DGX B200 and explore its potential in the IPCEI-CIS project.This system allows us to advance the development and deployment of AI models, delivering faster, more efficient solutions and boosting our position as leaders in innovation and” technology, he said Damir Prusac, vice president of Research Alliances at Infobip

Carlo Ruiz, vice president of Corporate Solutions at NVIDIA, explained how the new technology employed can contribute to the development of the project.  “Global communications platforms face an increasing demand for secure, efficient and scalable AI solutions. The DGX platform, powered by NVIDIA's Blackwell architecture, delivers the performance and flexibility needed to tackle the most complex AI workloads, empowering innovators like Infobip to accelerate the development and delivery of transformative solutions for the next generation of digital communications”

Behind innovation: the decision that defines the future

Alejandro Dirgan
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Behind innovation: the decision that defines the future

For many, thinking about technology is still synonymous with futurology. Perhaps because of the nonlinear evolution that sometimes surprises us, or the ruptures that suddenly change the course of what seemed predictable, there are still those who believe it is impossible to anticipate the next wave.

However, when we look closer, we note that the history of technology was not a completely unpredictable journey. In addition to the great leaps, its progress has been sustained by discrete but decisive bases. This is where a truth arises, sometimes uncomfortable: it is not enough to innovate; it is also necessary to choose carefully where to implement this innovation so that it does not collapse with the first change in tide.

In technology, attention cannot be only on today; it has to be also on the future. Based on this, the idea of a time-tested infrastructure makes sense. And it does not require magic or divination. It requires strategy. It takes sensitivity to look beyond the “bits and bytes” and understand that underneath everything that is visible, there is a critical layer that cannot fail.

Many people think of cloud, artificial intelligence, automation and microservices. But what keeps all this together?What is the common layer that allows applications to run, that systems communicate with each other and that data travel safely from one end of the planet to another? This layer 'this digital backbone 'has a name that is rarely mentioned outside the technical world, but that allows all this to happen: the operating system.

Without glamour or marketing, the operating system has for decades been the bridge between hardware and software, between ideas and their execution.No matter how revolutionary a new application is 'DO without a robust, secure and adaptable operating system, it will not make it to production. There is no confidence. There is no scale. There is no future.

Today, this layer takes on even more importance because we are entering a hybrid era, in which traditional and modern environments must coexist.An era in which technical talent is scarce, budgets are tight and cyber attacks are increasing; automation is not a luxury but a necessity; and AI is no longer an experiment, but a driver of competitive advantage.

So why don't we talk about the operating system anymore? Why don't we recognize that such a “basic decision as choosing the right system can be what allows & makes innovation difficult?The answer may be in its nature: the operating system is invisible but it is everywhere. And like everything that is essential, we tend to forget it.

It is therefore worth taking a closer look at what it means to have a future-proof operating system that not only runs processes, but can become the real enabler of sustained digital transformation.

All of this can be found in Enterprise Linux, a Linux distribution created from carefully selected, rigorously tested and validated content within a broad ecosystem of hardware and software partners.Unlike many community-provided distributions, Enterprise Linux offers not only innovation and performance, but also continuous security, technical support and proven stability.It is the foundation on which organizations can build without fear, knowing that they can scale, modernize and evolve without losing control.

Evolving along with the market

This view is not only theoretical, it is backed by decades of adoption and trust IDC56% of enterprises using public clouds and 49% of those operating in private clouds rely on enterprise Linux as the base operating system, precisely because of the additional services it offers.

A leader in this market for more than 25 years, Red Hat continually reinvents Enterprise Linux to stay on the cutting edge - not as an isolated piece, but as a connective tissue between the past, present and technological future.

Its latest release, Red Hat Enterprise Linux 10, is a concrete response to today's most pressing challenges. Its strength comes from the power of open source: a model that combines transparency, collaboration and innovation to anticipate problems, not just react to them. This allows companies to create ready-made solutions for a world where artificial intelligence and quantum computing will no longer be futuristic topics to become the new normal.

The impact goes beyond the technical. Report IDC's recent report shows that companies standardizing their infrastructure on Red Hat Enterprise Linux reap tangible benefits: operational savings, increased productivity, performance improvements, and enabling new initiatives.This is estimated to translate into profits equivalent to US$ 26 million annually, with a return on investment (ROI) of 313% over three years.

Decisions guided by innovation

The new operating system release represents an important step in helping organizations address important current challenges such as containing deviations, making better decisions from the beginning of the service lifecycle, strengthening security, intelligently automating and reducing reliance on highly specialized skills thanks to AI-based tools.

Modernizing the digital base of a company has a real impact on people's lives. From the protection of banking data to the smooth operation of delivery applications and the efficiency of virtual assistants in call centers, it all depends on 'Silently 'Mindly 'The robustness of the operating system behind the scenes.

In a world where more devices are connected every day and astronomical volumes of data are generated, any failure in this database can have huge consequences for businesses and consumers. Therefore, advances in operating systems not only transform organizations: they also improve the digital experience of millions of people, helping to solve the challenges of the present and opening the doors to the future.

SMEs still stumble on digital presence and lose market space

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SMEs still stumble on digital presence and lose market space

Digital transformation is no longer a competitive advantage is a basic condition of survival. Even so, 7 out of 10 micro and small companies still have a digital presence considered unsatisfactory, according to a survey by Serasa Experian Samuel Modesto, business mentor and founder of SM Group, the largest ecosystem of business solutions in the San Francisco Valley, the absence of a clear digital strategy directly compromises the billing of small businesses.“Being online today does not mean just having an Instagram profile, but knowing how to position yourself, how to communicate value and how to convert followers into” customers, he says.

For local businesses, often run by a single person or with a small team, digital marketing can seem complex and inaccessible. However, the expert reinforces that it is possible to start with simple tools and well-targeted strategies.

Digital identity: more than presence, it is positioning

A well-built digital identity helps the consumer to identify the business, its values and differentials in a few seconds. This includes from the tone of communication to the visual coherence between website, social networks and service. “When the company does not know who it is or what it delivers in a unique way, the public also does not understand. This pushes the consumer away and impairs the construction of the” brand, explains Modesto.

For regional businesses, it is critical to value local identity and create real connections with the public.Real photos, authentic stories and customer testimonials help create proximity and increase consumer trust.

Accessible tools for small business owners

With few resources, it is possible to start effective strategies. Modesto indicates three basic paths:

  • Google My Business: free, allows the company to be found more easily in local searches.
  • Instagram and WhatsApp Business: ideal for creating direct customer relationships and facilitating orders.
  • Canva and CapCut: free tools to produce visual content in a practical and professional-looking way.

“The secret is in consistency. Better to publish less, but with quality, than to get lost in a routine that does not deliver value. The public realizes when there is truth and professionalism, even in simple things”, points the business mentor.

Mistakes that hinder online growth

Among the main mistakes made by small entrepreneurs in digital are: not responding to messages with agility, copying models of large companies without adapting to the local reality and neglecting the monitoring of metrics. “people who invest in ads and do not know how many people clicked or bought. Without keeping track of the data, there is no way to know what is going right or wrong”, warns Modesto.

Another recurring mistake is to treat the digital environment as something separate from the physical operation. “Everything must be integrated.What the company promises online needs to deliver at the point of sale or in the service provided.

Digitalization as a bridge to growth

Businesses that structure their digital presence based on data and authenticity can reach new audiences and retain customers more easily. “Small companies have an asset that giants do not have: proximity. When they take advantage of this strategically, they can build solid and relevant brands even with lean budgets”, he concludes Samuel Modesto, author of the book Beyond Numbers, which deals with management and innovation in the business environment

Paid traffic delivers 3x higher ROI than organic and already captures 62% of digital marketing budgets

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Paid traffic delivers 3x higher ROI than organic and already captures 62% of digital marketing budgets

Visualize a fierce competition in an automobile circuit, where each car is a company vying for consumer attention. At the center of this race, paid traffic is like a turbo that propels vehicles forward, providing the necessary speed to outperform competitors. Without this energy injection, the chances of prominence decrease, and the goal of conquering the target audience becomes a more challenging task.In the universe of digital marketing, those who use, strategically, paid media not only accelerate their presence in the market, but also position themselves as leaders, quickly reaching the ideal customers.

The numbers do not lie: 51.7% of companies plan to increase investments in paid media in 2025, according to a Conversion survey.The reason? The return on investment (ROI) that this channel provides. According to a HubSpot survey, companies investing in paid traffic see an average growth of 40% in the generation of qualified leads. In addition, Google Ads alone generates an average ROI of 200% for advertisers, according to WordSt data. This growth is not for nothing. In a saturated digital scenario, it is enough to be present; it is not enough to be present.

And yet: According to the annual ROI report of Kantar in partnership with MMA Global (2024), paid campaigns have shown an average return 3 times higher than organic strategies. The CMO Survey 2023 study by Duke University found that 62% of digital marketing budgets are being allocated to paid traffic.

For Joao Paulo Sebben de Jesus, owner of PeakX, digital marketing consultancy specialized in customized solutions, the time has gone when it was enough to publish a post and hope that it reached the right audience organically. “Today, paid traffic is the compass that directs the message to the ideal user, at the perfect time and with the most relevant offer. Whether in Google Ads, where we capture the purchase intention, or on Instagram and TikTok, where content generates desire, each platform has its strategic role”.

Joao Paulo explains that Google Ads is ideal for direct conversions, capturing consumers who are already seeking a specific product or service, usually of need, since the level of awareness is high about the solution they seek.“O Meta Ads (Facebook and Instagram) is excellent for brand building, engagement and to work products that arouse desire, giving us the opportunity to segment our audience to awaken this desire. Even for products of need is interesting, since we can work persuasive content, highlighting a problem, its implication and the need for solution. TikTok Ads is powerful to reach a segmented audience that is best suited to generate the AdB and sales option.

Thus, the choice of the platform is decisive for the results of the campaigns. “We always seek a balance between reach and engagement to strengthen the brand, cost-benefit and return on investment. Unite the platforms strategically like Meta Ads (Facebook and Instagram), TikTok Ads and Google Ads is ideal to create an ecosystem that feeds, surrounding the potential customer in various ways, respecting the characteristics of these fronts and creating complementary communications to take the person from the top to the bottom of the funnel, transforming it into an extremely qualified lead.”

Each of these tools allows businesses to target their ads extremely accurately, considering age, location, interests, purchase intent, and even online behavior.

A practical example: imagine a sportswear store that wants to sell more running shoes. With paid traffic, it can target ads to: people who search for “best running shoes on Google; impact Instagram users who have shown interest in the type of product; and people who have recently interacted with content about sports on TikTok.

This accuracy dramatically increases the chances of conversion, ensuring that every dollar invested generates real return.

With the digital advertising market projected to reach US$ 870 billion by 2027, pressure on businesses to adapt and adopt paid traffic strategies is only likely to increase.

But make no mistake: it's not just about spending more, it's about investing better. The companies that come out ahead are not necessarily the ones with the largest budgets, but rather those that use data, A/B testing and artificial intelligence to refine campaigns continuously.

Well-applied segmentation allows companies to better understand their target audience by identifying their pains, desires and decision triggers. This results in more effective and persuasive communication, increasing customer conversion. According to a survey by Ebit/Nielsen, 70% of online stores already use AI for data analysis and process automation.

Using AI enables advanced optimizations such as intelligent A/B testing, dynamic budget adjustment and audience recognition. “We apply technology in a variety of steps, from creating optimized landing pages to predictive behavior analysis. This ensures that every message is delivered to the right audience at the right time”.

PeakX sees this technology as a great opportunity to optimize campaigns.“The future of paid traffic lies in the fusion of data and creativity. On the one hand, algorithms analyze behaviors, optimize bids and adjust ads in real time.On the other, creative strategies ensure that every look, every copy and every call to action are irresistible”, explains Joao Paulo.

“At the end of the day, what really matters is not just how many clicks were generated, but how many conversions, how many new customers and, above all, how much real growth was achieved”

Slovenia is the country with the highest concentration of wealth in cryptocurrencies in the world

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Slovenia is the country with the highest concentration of wealth in cryptocurrencies in the world

With a value of US$ 240 thousand per capita, Slovenia is the country with the highest concentration of wealth in cryptocurrencies in the world. In the second place is Cyprus (US$ 174.97 thousand), followed by Hong Kong (US$ 97.53 thousand) and South Korea (US$ 94.83 thousand). This is what the data of the Crypto Wealth Concentration Index in Crypto from Multipolitan, a pioneer global migration platform, which recently launched the study Crypto Friendly Cities Index of the world also appears in the Index Index.20.

To arrive at an in-depth analysis, the calculation of the indicator took into account the rates of ownership of cryptoassets and the volume of trading (adjusted by the Gini coefficient of inequality). “O Index goes beyond simple data, it is a strategic tool that guides decisions on reallocation, business growth and asset management. Knowing where crypto wealth is concentrated today will define the global financial landscape of tomorrow. The big question now is no longer about who is adopting cryptocurrencies, but rather who will hold the keys to this wealth in the future”, highlights Dan Marconi, Head of Partnerships at Multipolitan.

He explains that wealth in crypto assets no longer belongs exclusively to traditional financial centers such as New York, London or Singapore. It is borderless, fluid and finds new homes where innovation and regulatory clarity converge.“Cities and nations that understand this dynamic will be the protagonists of the next financial era. The financial capital of the future will be the one that actively adopts the” cryptocurrencies, Marconi explains.

England, for example, does not appear in the ranking composed of 20 countries. In addition, only three nations of the American continent are present: Canada in ninth position, with US$ 57.33 thousand; Chile in 14th, with a concentration of US$ 33.71 thousand; and the United States in 17th, with US$ 23.27 thousand in trading volume per crypto asset owner.

“Latin America has long faced obsolete financial infrastructure, which hinders economic progress and limits financial inclusion.Most of these include high friction in cross-border payments, high remittance rates, low financial inclusion and persistent currency volatility.Millions of people continue to lack access to banking services and small businesses face difficulties in obtaining credit, in addition to the inflationary issue”, Marconi enumerates.

Another data that draws attention is the positioning of Ukraine, at war with Russia since the beginning of 2022. In the Crypto Wealth Concentration Index, the country appears in 7th place, with the value of US$ 74.2 thousand per person. “High volume is related to the conflict itself. Cryptocurrencies have become a nimble means to transfer and store resources, both for civilians and for international donations. Ukraine has received hundreds of millions of dollars in crypto donations for humanitarian and military support”, he explains.

DOOH advances in Brazil and 71% of companies plan to increase investments, shows unprecedented research from IAB Brazil

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DOOH advances in Brazil and 71% of companies plan to increase investments, shows unprecedented research from IAB Brazil

An unprecedented survey developed by IAB Brazil in partnership with Galaxies points to a growth scenario for the Digital Out-of-Home (DOOH) market in the country. According to the study, 71% of companies in Brazil intend to increase investments in the channel in the coming months. Another 28% will maintain the current volume, while only 2% indicate intention to reduce.

“More than numbers, this research offers us an insight into how the market has adopted DOOH and programmatic DOOH, the main challenges faced by agencies, advertisers and vehicles, and the opportunities that open up for the future, and that are many”, explains Silvia Ramazzotti, chair of the DOOH committee at IAB Brazil and director of marketing at JCDecaux. 

DOOH is mainly used to increase brand visibility (68%), promote products and services (39%) and, to a lesser extent, to generate direct conversion (14%). The guaranteed programmatic model, which ensures the delivery of ads, is preferred by most companies (53%) for offering greater predictability. Formats such as open auction (27%) and not guaranteed (20%) are still less common, as they require more technical knowledge, Currently, for 34% of the companies, Elet 10th3T of the investment is intended by the 1O3T, the total investment 1streetO3th 1stay, the 1sta

The study identified the main challenges for the advancement of programmatic DOOH: lack of standardized metrics (43%), limited integration with other channels (31%), high costs (30%) and restricted inventory (28%). In addition, 91% of professionals point to the need for training, especially in measuring results and channel integration.

The research used the technology of synthetic personas, created from real interviews with professionals in the sector. With the support of artificial intelligence, the collected answers are analyzed and transformed into digital profiles that represent the different types of participants. Thus, even with a smaller sample, the research allows the strategic deepening of analysis and understanding of the public quickly and accurately, with assertiveness of up to 98%.

“Synthetic persona technology represents a significant methodological advance for the DOOH market, enabling accurate and instant predictive analytics. The insights generated by this approach enable more assertive investment decisions and optimized targeting strategies for the different DOOH formats.We are just at the beginning of the application of this technology, which has the potential to revolutionize how we measure results and integrate DOOH with other” channels, says Daniel Victorino, CEO of Galaxies.

The survey was conducted with 133 people and had the collection ended on April 7, 2025. People from the areas of Media and Planning, Marketing and Communication and also Creativity were interviewed. 

To access the full study, click here.

Driva launches new AI prospecting platform, wants to double revenue in 2025

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Driva launches new AI prospecting platform, wants to double revenue in 2025

The proposal of Driva's new platform is bold: to gather data intelligence and automation to transform B2B prospecting. The platform, which will be launched on June 3, has an AI Copilot integrated with WhatsApp, capable of locating companies via CNPJ or geolocation and generating complete dossiers, allowing sales teams to customize their approach in a matter of minutes.

In addition, the new platform offers a standalone SDR agent that takes the initial approach, qualifies leads, schedules meetings automatically, and enables personalized approaches at scale. Sales teams save time, reduce operational tasks, and increase pre-sale efficiency more consistently.

This is the concept of the new solution developed by the startup paranaense Drives, which already adds more than 15 thousand companies served in its portfolio. The Driva Hub operates with commercial intelligence, qualified demand generation and automated lead activation. It can be integrated into the companies' existing systems, optimizing the sales routine and increasing the predictability of results.

Solution to bottlenecks in lead generation

According to Driva's own diagnosis, Brazilian companies lose up to 30% of sales productivity due to failures in prospecting. “A new platform was created to attack this bottleneck, integrating market intelligence, lead mapping and automation from the first contact”, says the CEO Patrick of Caesar Francis. 

He explains that many sales teams still waste time with outdated lists or low-skilled contacts. “We will eliminate this mismatch by optimizing the routine and increasing the efficiency of the” pre-sale, he points out. 

The platform crosses data from all Brazilian companies with information from social networks, websites and other public sources, offering an in-depth view of the potential market. “While other tools deliver only basic data, such as size and segment, our differential is in generating advanced signals of purchase intention and indicating the right triggers for each” approach, he says.

Growth in traditional sectors

Although Driva has emerged in the technology ecosystem, it has significantly expanded its presence in more traditional sectors since 2024, such as industry, distribution, agribusiness and services.“The demand has been growing in these markets, which seek solutions to optimize complex sales processes and improve the predictability of commercial operations”, he points out.

Em expansão nesses segmentos, a empresa vem consolidando sua atuação para além do perfil típico das startups SaaS. “A procura por nossas soluções comprova a escalabilidade e adaptabilidade do Hub Driva, mesmo em setores que tradicionalmente enfrentam mais dificuldades em automatizar suas rotinas comerciais”, afirma o CEO.

A Driva se posiciona como uma solução complementar focada em geração de demanda e automação de prospecção. “Nosso papel é entregar ao time comercial leads altamente qualificados e permitir o engajamento com esses contatos de forma personalizada e em escala, sempre integrados aos sistemas que o cliente já usa”, pontua Livia Alves , Sócia e Chief Revenue Officer (CRO) da Driva.

Expectativa para 2025

A Driva foca em expandir sua base de clientes e consolidar sua atuação como referência nacional no setor de inteligência comercial para vendas. “Queremos consolidar a marca como uma empresa que permite que os times de vendas atuem com mais dados, mais automação e menos tarefas operacionais. Isso gera não só eficiência, mas impacto direto na receita”, afirma o CEO.

Com expectativa de abrir mais de 60 novas vagas ainda em 2025 — principalmente nas áreas de engenharia de dados, vendas e UX design —, a Driva mantém foco na consolidação do Hub Driva como referência nacional em inteligência comercial. “O objetivo é garantir produtividade para os times de vendas, automatizar tarefas operacionais e permitir previsibilidade de receita para os nossos clientes”, conclui.

Kaspersky lança o aplicativo “Who Calls” no Brasil para combater ligações indesejadas

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Kaspersky lança o aplicativo “Who Calls” no Brasil para combater ligações indesejadas

A Kaspersky anuncia a disponibilização do aplicativo para celular Who Calls no Brasil, solução que visa proteger usuários de smartphones contra a crescente onda de spam e fraudes em chamadas telefônicas. Estima-se que ações da Anatel já impediram de mais de 184,9 bilhões de ligações indesejadas entre junho de 2022 e dezembro de 2024. Neste contexto, o aplicativo ajudará as pessoas à identificarem e bloquearem chamadas desconhecidas ou potenciais golpes, inclusive no WhatsApp.

O Brasil enfrenta quase 5 mil tentativas de ataques por dia no celular em 2024, e as ligações são um caminho comum para armadilhas que não usam malware. De acordo com os dados preliminares do Kaspersky Who Calls, nos primeiros cinco meses de teste da solução, as chamadas fraudulentas passaram de 2,19% no primeiro mês (novembro de 2024) para 10,12% no quinto (março de 2025). Já as ligações indesejadas subiram de 37,26% para 59,27%.

“No Brasil, existe um exagero das chamadas comerciais e de propaganda – tanto que há ações orientadas ao bloqueio desses excessos pela Anatel, mas há também muitos golpes, principalmente com motivação financeira. Com o Kaspersky Who Calls, temos um escudo digital proativo para as pessoas bloquearem ambas as ligações. Com nossa inteligência artificial, conseguimos aprender e identificar rapidamente novos formatos de chamadas inoportunas e golpes, transformando a experiência das pessoas em uma decisão consciente. Queremos que o brasileiro volte a ter o controle da sua comunicação, sem abrir mão da sua segurança“, afirma Leonardo Castro, diretor de e-commerce da Kaspersky na América Latina.

Como o Kaspersky Who Calls funciona

O Kaspersky Who Calls utiliza inteligência artificial (IA) e feedbacks dos usuários para identificar, classificar e bloquear chamadas de spam e fraudes. Ao receber uma chamada de um número desconhecido, o aplicativo exibe a reputação do número (indica se o número já é conhecido como spam), a categoria da empresa (tipo de atividade) e o nome da organização.

O app permite ainda que os clientes classifiquem números suspeitos ao banco de dados, garantindo que essas chamadas sejam bloqueadas automaticamente no futuro.

A versão gratuita do Kaspersky Who Calls oferece recursos essenciais de identificação e bloqueio de chamadas. Já a versão Premium (R$19,90 ao ano) expande a proteção com funcionalidades como:

  • Identificação de chamadas do WhatsApp: Identifica e bloqueia spam e chamadas indesejadas no WhatsApp, exibindo informações sobre o chamador (por exemplo, banco ou empresa de pesquisa de mercado).
  • Bloqueio de chamadas por categoria: Permite bloquear chamadas de categorias específicas de números indesejados.
  • Proteção de chamadas realizadas: Alerta o usuário antes de completar uma chamada para um número identificado como spam.
  • Modo off-line: Informa e alerta sobre chamadas suspeitas mesmo sem conexão com a internet, utilizando bancos de dados off-line armazenados no celular.

Para donos de celulares com Android, a versão Premium oferece ainda o bloqueio de chamadas de países estrangeiros e de números que não estão na lista de contatos e a proteção contra phishing por SMS.

O Kaspersky Who Calls já está disponível para download nas lojas de aplicativos para iOS e Android, para mais informações, acesse o link.

Caso precise de ajuda, confira o blog post com o passo-a-passo para instalar o Kaspersky Who Calls.

*disponível gratuitamente na versão do aplicativo para iOS.

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