ESPM, a leading reference in marketing and innovation for businesses, has just launched the Entrepreneurship Hub. ESPM's hubs are living laboratories created to amplify ideas, careers, and businesses within Brazilian sector ecosystems.

The entrepreneurship discussion group emerges as a dedicated community for exchanging experiences, fostering innovation, and developing new businesses, connecting students, alumni, professors, researchers, and entrepreneurs. With a contemporary approach, the Hub aims to encourage responsible and relevant innovation through three pillars: Creative Force, Global Ecosystems, and Digitally Native Vertical Brands (DNVBs).

The creation of the hub is another step in the maturation and structuring of entrepreneurship discussion at ESPM. With it, we achieve a unified market position. The goal is to connect all existing initiatives at ESPM under a single market-facing vision," comments Caio Bianchi, Director of Extension, Ecosystems, and Continuing Education at ESPM. 

With a vibrant portfolio of courses and schedules, it is a catalyst for ESPM's initiatives focused on entrepreneurship at all levels: undergraduate, graduate, extension, master's, and doctoral programs. Through this group, ESPM accompanies entrepreneurs throughout all phases of their journey, facilitating the transformation of ideas into businesses and boosting the growth of new ventures by connecting entrepreneurs with opportunities, markets, and investors. Furthermore, it values the longevity of entrepreneurial families by promoting sustainable continuity, governance, and innovation within family businesses across generations.

The Hub boasts strategic partners such as ADE Sampa, ABStartups, Founder Institute, Cristal IA, and Innovati, as well as inspiring instructors who actively participate in initiatives and courses.

Fernanda Cahen, a professor of graduate studies in Administration (PPGA) at ESPM, will also serve as curator of the Entrepreneurship Hub, which also has a community Active on WhatsApp with sector professionals sharing the main news and job opportunities, as well as networking. 

With this launch, ESPM now has seven market hubs: Fashion & Beauty, Luxury, ESG, Digital Channels, Trade Marketing, Employer Branding, and Entrepreneurship. All with market events and current discussions on each sector. 

More information about the Hub can be found in https://www.espm.br/hubs-espm/empreendedorismo/

Flutter Brazil, responsible for the Betnacional and Betfair brands, has launched a selection process for its new Lead Agency, which will be responsible for the creative strategy of the two brands in the Brazilian market. The initial phase of the selection is being conducted in partnership with SCOPEN, an international consulting firm specializing in strategic connections between brands and agencies.

In this first phase, SCOPEN will conduct a detailed market mapping and select advertising and marketing agencies based on strict criteria. At the end of the initial process, a group of finalists will be determined, moving on to a second phase conducted by Flutter Brazil itself, which will then choose the winning agency.

"We have been working to consolidate our leadership in a highly competitive market, while reaffirming our commitment to innovation, creativity, responsibility, and actions that create genuine connections with Brazilian sport, entertainment, and people. Flutter Brazil has a very large growth ambition, and we need great partners to help us on this journey," says Álvaro Garcia, CMO of Flutter Brazil.

The selected agency will work in collaboration with other strategic Flutter Brazil partners, such as regional and digital performance agencies, ensuring an integrated operation with a collaborative vision and a focus on efficient communication for Betnacional and Betfair Brasil.

This initiative strengthens Flutter Brazil's commitment to transparent processes, careful analysis, and partnerships that prioritize excellence and alignment with rigorous compliance practices. Beyond its prominent role in the global online gaming scene, the company is a founding member and associate of the Brazilian Institute for Responsible Gaming (IBJR), which brings together national and international operators committed to an ethical, safe, and sustainable market.

Atomic Group is expanding its market share and announces its new headquarters in Santa Catarina.

According to the founder and CVO of the group, Filipe Bento, the new space will be dedicated to welcoming entrepreneurs with a purpose, having as its central concept the “House of Micro-Ecosystems.” The concept, conceived by the executive himself, proposes a new way of envisioning the future of entrepreneurship in the age of artificial intelligence.

How to build businesses that not only withstand but thrive in the age of artificial intelligence? This is one of the most pressing questions among entrepreneurs across all sectors today. Microecosystems emerge as a promising path: lean, agile, and highly specialized business models capable of growing even in a landscape dominated by automation. They connect startups, specialists, and platforms, generating business opportunities and network innovation, explains Bento.

New address

The new address for Atomic Group was meticulously chosen: the HIGH TECH Business Center, on SC-401 in Florianópolis (SC). SC-401 is known as the "Catarinense Silicon Valley," a region that concentrates some of the most innovative companies in the country. "Being there is being at the center of the ecosystem. And that's precisely what the new ATOMIC space proposes: to be a hub of strategic intelligence, real connections, and dense business," says the CVO. 

And forget about traditional office spaces. The new unit is designed to be a vibrant hub, offering mentorship, training, recording sessions, in-person experiences, and relationship building. A space for entrepreneurs to think big, with clarity and focus – two scarce assets in times of information overload and noise.

Microecosystems

But, ultimately, what are they? The CVO of the group explains that while traditional ecosystems still maintain a central command structure (with startups and partners orbiting a large corporation), micro-ecosystems eliminate centralization and operate in a distributed, collaborative, and agile manner, without rigid hierarchies.

Traditional companies face bottlenecks like rigid hierarchical structures; slow innovation; and difficulty scaling without inflating costs. Micro-ecosystems, however, allow: scaling without structural weight, utilizing intelligent partnerships instead of massive hiring; continuous innovation, as each member contributes insights and solutions; resilience, as risks are shared through a network; and speed of execution, because decisions flow without bureaucracy.

In practice, a microecosystem is structured through strategic connections, and its founder acts as a conductor, connecting the dots, upholding the vision, and nurturing the culture. However, the founder doesn't need to be the center of all operations or micromanage. "The entrepreneur no longer wants to own the structure. They want to own the results," summarizes Filipe Bento.

Market trend in 2025

Collaborative network models, such as microecosystems and co-creation platforms, are gaining traction in Brazil, driving innovation and efficiency across various sectors. While a consolidated value for these formats alone does not exist, they are part of a broader ecosystem that, in 2024, generated US$2.14 billion in investment, considering startups, innovation hubs, and corporate venture initiatives, according to Distrito data.

"This shows that more and more companies are migrating from traditional acquisitions to partnership and co-creation models, characteristic of microecosystems, due to the flexibility and speed they offer," he notes.

The Atomic Group, for example, operates under this model, a network connecting seven companies, focusing on acceleration, education, venture building, and technology, with a presence on five continents and a target of R$1.35 billion in revenue by 2025. To achieve this, it maintains lean teams, prioritizes connections, reducing risks and accelerating results. Furthermore, the workflows are agile, adapting the group's initiatives to market changes without hindering operations.

THE Solid Importsand Exportdistributor responsible for bringing to Brazil some of the most relevant brands in the gaming and technology universe, such as RedragonLian Li, Gamdias, Deepcool, Maono, Akko, and Hiksemi announce the arrival of Geometric Future in the country. Internationally recognized, the brand specializes in computer cases, liquid and air cooling systems, and accessories for... hardware e Please provide the Portuguese text you would like translated. "setups" is just a word, and needs context.

The products landing on the Brazilian market include fans, water coolers, cases, and air coolers, featuring premium materials and solutions that combine efficiency, performance, and style. The company stands out for its use of materials like tempered glass, brushed aluminum, and leather in its finishes. Highlights include the Model 5 Vent case, with a mesh panel, support for up to 13 fans, compatibility with radiators up to 420mm, a reinforced SPCC steel structure, and a tempered glass side panel, also available with included fans.

Another release is the Model 8, which offers a unique proposition by combining 4mm tempered glass, a brushed aluminum front panel, and genuine leather accents. In the liquid cooling segment, Geometric Future introduces the Eskimo water coolers, designed for silence, high performance, and sophistication. Equipped with high-density micro-channel copper plates, the models deliver static pressure and airflow, ensuring power with a low noise level.

For Michelle Uemura, Brand Marketing Manager at Solid Imports and Exports These launches represent a new standard for the market. "Geometric Future arrives in Brazil with the proposition of delivering cutting-edge technology and exclusive finishes, such as tempered glass, brushed aluminum, and even genuine leather, in products with competitive pricing, bringing innovation and sophistication to gamer and professional setups," it states.

Commenting on the impact of the brand's arrival in the Brazilian market, Michelle UemuraHe highlighted how the initiative expands the options available for the gaming public. "Geometric Future arrives in Brazil bringing a portfolio that combines technological innovation with distinctive design. This diversity of brands strengthens the market and helps raise the standard of quality and style of gamers' and professionals' setups in the country," he stated.

The digitalization of Brazilian businesses has opened the door for a new type of entrepreneur: digital creators, infopreneurs, and SMEs engaging in international transactions. It is within this context that Simple Account – Brazil's leading corporate expense management platform, already handling R$2.4 billion in transactions per semester and serving 30,000 clients – launches the Global Simple Account, in U.S. dollars. The product aims to help this audience execute transactions in US currency without IOF (Financial Transactions Tax) charges and save approximately 50% in fees compared to traditional banks.

With the launch, users can centralize their finances while making payments to other countries easily and at reduced costs. The product allows for transfers reaching US$$ (compared to US$1% from competitors), the issuance of multiple free US dollar cards for online advertising (Google, Meta, TikTok), and integration with digital marketplaces (Buygoods, Cartpanda, ClickBank). Furthermore, account opening takes a maximum of two days, and clients receive Portuguese-language support via WhatsApp.

According to Conta Simples CEO and co-founder, Rodrigo Tognini, the expectation is that the launch will help the fintech double its global customer base in 12 months and generate US$1 billion in revenue by the end of 2028. “We believe we can become a benchmark for Brazilian entrepreneurs operating abroad. The global account guarantees the same competitive conditions they would have in any other developed market. It's a chance to embrace a digital economy that keeps growing,” he says. 

This growth outlook for digital commerce is already evident in various projections. For example, a Goldman Sachs estimate indicates that the Creator Economy sector should reach US$480 billion by 2027. Furthermore, a Juniper Research study shows that B2B transactions are projected to reach US$224 trillion by 2030, with virtual cards accounting for 83% of the global market by 2029. 

How does the global account work?

Considering that 22% of its clients make recurring international purchases and 27% invest monthly in paid media, the Simple Account began mapping the possibility of launching a global account in 2024. In a survey that received 1,600 responses, approximately 45% of the company's partners expressed interest in a comprehensive solution of this type, given that no global accounts existed in the country that encompassed the nuances of the Brazilian market.

In early 2025, the fintech began developing the product. Integrated into its expense management platform and supported by Airwallex's global financial technology infrastructure, the launch facilitates receiving funds, sending dollar remittances, and using a global corporate card, optimizing sales and payments for organizations operating international ads, tools, and services.

"It's a global product, but it definitively brings local expertise and a local touch. The solution streamlines operational tasks, reduces costs, and adapts to the Brazilian reality and the demands of each entrepreneur. In just a few clicks, the user can manage their operation quickly, securely, and without compromising profit margins," points out Tognini.

Transaction Expectations

By the end of the year, the fintech expects the global account to be crucial in achieving a target of R$13.4T in total transaction volume, considering all payment methods offered. Of this amount, R$6.6 billion to R$7.7 billion should come from cards, representing more than double the amount transacted in 2024. 

It is noteworthy that this acceleration is primarily driven by the use of virtual cards by SMEs and info-product creators, who accounted for 95% of the emissions in the first half of 2025 alone. 

Looking ahead to 2026, the outlook is for even higher values, with the product expanding to the euro and pound. The company plans to begin this development process within the next six months.

"We believe the global account is the bridge that will take us to strategic markets, allowing our brand to become synonymous with financial excellence for entrepreneurs anywhere on the planet," emphasizes the CEO of Conta Simples. "Our vision is to grow alongside our clients, and their global success will become ours," concludes the CEO.

With the advance of digital nomadism, Brazilians are expanding their horizons beyond traditional remote work destinations like Portugal and the United States. According to a survey by TechFXA specialized exchange platform for Brazilian professionals receiving payments from abroad, Brazilian developers are already active in numerous countries around the globe, including locations less commonly associated with the tech sector, such as Cyprus, Estonia, Lithuania, Hong Kong, North Macedonia, and Singapore.

The search for new markets is happening in parallel with the growth of the remote work model. According to a study published by DemandSage, there are approximately 40 million digital nomads worldwide, a 147% increase compared to 2019. Even though Brazil represents a relatively small portion of this group (only 2%), a survey by the ADP Research Institute shows that 35% of Brazilian professionals are willing to work remotely anywhere.

For Eduardo Garay, CEO of TechFX, the choice of countries outside the bubble reflects a new mindset among professionals. "Choosing destinations outside the traditional circuit goes beyond the pursuit of quality of life or financial gains. It's also about finding a work culture that values results and respect for the individual," he emphasizes.

Personal Experiences

Lucas Müller now works remotely for a company in Estonia. He discovered the position through the Trampar de Casa newsletter and, after an initial unsuccessful attempt, secured the role through a challenging recruitment process.

"Even before being hired, I worked a week with the team, which gave me a real sense of the environment. There's no micromanagement here; trust is the core value. I complete my tasks, and after that, I can simply enjoy the day," he says.

Vitório Costa is working for a consultancy in North Macedonia, serving clients in several European countries, primarily Greece. He secured the position through LinkedIn and says the cultural adjustment was the main hurdle.

"They are very direct: short meetings, strict adherence to plans, and almost no overtime, which increases productivity without compromising personal life. Colleagues are friendly and helpful, but lack the same Brazilian informality; they assist when needed, but without much openness," explains.

Expanding markets

Beyond the cultural aspect, understanding the context of each country is essential for choosing the destination most aligned with professional goals. For Garay, this is one of the keys to the future of work:

"The future isn't just in the major hubs, but in the ability to adapt and grow in unexpected contexts," says the CEO of TechFX.

Check out some specific conditions for the destinations highlighted by the study:

• CyprusA member country of the European Union, with a simplified tax regime and a regulatory environment favorable to foreign companies. It has become a center for financial operations and digital services, attracting remote talent.
• LithuaniaThe capital city of Vilnius has solidified its position as a hub for startups and digital innovation. The government encourages technology companies, and the local community excels in areas such as fintech and cybersecurity.
• Hong KongA global financial center with strong connectivity infrastructure. Its proximity to mainland China and tradition in international services make the city strategic for digital businesses.
• SingaporeAsian technology and innovation hub, concentrating operations of major global companies. The country invests in digitization, cybersecurity, and artificial intelligence, opening opportunities for foreign specialists.

Brazilians are showing that remote work knows no boundaries. More than just seeking a better quality of life, they are finding new markets, cultures, and ways of working, proving that Brazilian talent can flourish anywhere.