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Zig Lança Cartão Virtual para Facilitar Consumo em Megaeventos

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Zig Lança Cartão Virtual para Facilitar Consumo em Megaeventos

A Zig, empresa de tecnologia focada em entretenimento, anunciou hoje o lançamento do Cartão Virtual Zig, uma inovação destinada a transformar o consumo em eventos de grande porte. Com um investimento inicial de R$ 2 milhões e planos para investir mais R$ 3 milhões nos próximos 12 meses, a empresa busca reduzir a fricção e os custos no fluxo de compra para produtores de eventos.

O Cartão Virtual Zig combina a praticidade e segurança das principais carteiras digitais, como Apple Pay e Google Wallet, com a inteligência de dados do sistema cashless. Além disso, o produto está alinhado à agenda ESG da Zig, contribuindo para a redução do uso de plástico.

Para o cliente final, o Cartão Virtual Zig oferece conveniência com recargas online simplificadas, praticidade para pagamentos em eventos, bares, restaurantes e baladas, e economia ao eliminar diversas taxas associadas à jornada cashless atual. O cartão também proporciona autonomia para reembolso e controle do saldo.

O funcionamento do Cartão Virtual Zig é simples: o cliente pode adicionar créditos antes de sair de casa, utilizando o aplicativo Zig, ou escanear um QR Code disponível no evento, que o direcionará a uma página de recarga online. Após a confirmação do pagamento, os créditos são carregados no Cartão Virtual, que é salvo na carteira digital do celular do cliente, permitindo pagamentos por aproximação (NFC).

Produtores de eventos de todos os tamanhos podem oferecer aos consumidores uma experiência de consumo mais rápida e segura. O Cartão Virtual Zig é especialmente atraente para clientes com perfil Early Adopters.

“Com o Cartão Virtual Zig, produtores de eventos podem otimizar o investimento em caixas e estruturas de pré-carga. Já os clientes podem criar e adicionar saldo à sua comanda de forma rápida, com menos taxas e menor impacto ambiental, graças à redução no uso de plástico. Além disso, nosso produto possui altos padrões de segurança, utilizando criptografia da Google e da Apple nas transações realizadas pelas carteiras digitais,” explicou Nérope Bulgarelli, CEO da Zig.

O novo produto também oferece uma visão aprofundada do comportamento do consumidor, coletando informações por meio do cadastro simplificado dos usuários, sempre em conformidade com a Lei Geral de Proteção de Dados (LGPD). Essa inteligência de dados permite entender melhor o perfil do cliente e sua jornada de compra, criando um novo canal de comunicação por meio de push notifications, mensagens personalizadas, promoções e ofertas.

“Até 2030, o número de transações usando wallets aumentará três vezes ao redor do mundo. Vale ressaltar ainda que o Brasil é, atualmente, o 4° país que mais utiliza carteiras digitais”, acrescentou Bruno Lindoso, CEO Internacional da Zig.

Os cartões virtuais proporcionam uma experiência de consumo integrada, oferecendo maior segurança em cada transação, simplificação das operações e coleta de dados valiosos sobre o perfil e comportamento dos clientes. Além disso, sua adoção melhora a qualidade do atendimento, eliminando a necessidade de idas aos caixas de carregamento e permitindo que os clientes aproveitem mais tempo de diversão com menos interrupções.

How to have a profitable business in the digital market?

Márcia Belmiro --- The name "Márcia Belmiro" is a proper noun, typically a person's name, and does not require translation. Proper nouns, including names of people, places, and organizations, generally remain unchanged in translation. Therefore, "Márcia Belmiro" remains the same in English.
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How to have a profitable business in the digital market?

This is a frequent and cyclical question from many entrepreneurs, who are right to reflect on the topic, about their profitable positioning in the digital market. As a business mentor, I have been supporting people who have an incredible background of life and career experience, who understand that they can boost the lives of other people and shorten the paths for them to achieve their goals.

People no longer want to have just a linear career, as was the model of past decades. Today, a career can have multiple directions, both as successful professionals in the corporate world and as expert speakers in a subject of their domain and expertise. And this movement is called Slash career --- Note: The term "Slash career" does not have a direct translation in Portuguese, as it is a specific concept in English referring to a career path that involves multiple roles or industries. However, if you are referring to a career that involves various skills or disciplines, you might say "carreira diversificada" or "carreira multifacetada" in Portuguese. If you need more context or a specific translation, please provide additional details.. 

According to the concept created by the author Marci Alboher in her book "One Person/Multiple Careers: The Original Guide to the Slash Careers," people with multiple careers are those who obtain various income streams simultaneously in different formats.

In this way, it is encouraging to look at one's own life and knowledge background and, from that history, create a business where you can make people's lives easier, through one of the biggest assets that society invests in: gaining time and efficiency in their businesses.

Identify the ideal client

With this proposal aligned in the concept The translation of "slash carrer" from Portuguese to English is "slash career." However, it's important to note that "slash carrer" might be a typographical error or a misunderstanding. If you meant "slash carreira" (where "carreira" means "career"), the correct translation would be "slash career." If you intended to convey a different phrase, please provide the correct term, and I'll be happy to assist with the translation.The immersion project created by Realize Business brings the experience of three mentors: Márcia Belmiro, Juliana Albanez, and Luciana Girard. With their diverse experiences in professional life and the field of immigration (Germany, England, and Switzerland), Juliana and Luciana have combined their knowledge of Sales and Negotiation to support entrepreneurs in Europe and Brazil through an intensive process covering all steps of these two business segments.

Knowing how to prospect your ideal client, making them clearly see the return on their investment, and having a process that increases sales closures is exactly the key point to having a profitable business in the digital market.

Key points to position yourself in the digital market:

* Evaluate the market and, whenever possible, be a pioneer: since this is a niche with a low entry barrier, the digital world rewards those who are pioneers and act quickly. Use your knowledge and experience with authority and as a reference.

* Listen to the client's needs and offer tangible solutions: be ready to be a good listener and your potential clients will give you the full rundown.

Pioneering

That's exactly how Realize Business Immersion came about. A pioneering project for entrepreneurs who already had a financially well-organized business, a well-defined product, but still with a sales process that wasn't functioning at its best version.

The tools that are taught in the immersion sessions are simple, practical, and highly efficient. This is the feedback from the dozens of participants who have already attended the immersions in Munich (Germany), Geneva and Zurich (Switzerland), as well as in company training sessions in Brazil!

The message is clear: a "perfect" company that doesn't sell... doesn't survive! If you need to structure your sales department and want to create a sector that increases your results by at least 30%, you are invited to get to know Realize Business and boost your business.

Pix Revolutionizes Financial Market with Payment by Approach Forecast for 2025

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Pix Revolutionizes Financial Market with Payment by Approach Forecast for 2025

Pix, which has already consolidated itself as one of the main payment methods in Brazil, is about to enter a new revolutionary phase.Only in the first half of 2024, about 28 billion transactions were carried out via Pix, moving R$ 11 trillion, demonstrating the growing adoption of this technology by Brazilians. Now, to further facilitate the financial life of the population and institutions, Pix is preparing to introduce a new functionality: payment by approximation.

The Central Bank of Brazil recently announced the new rules and governance structure for this innovative method. Starting November 14, 2024, banks will begin testing this new form of transaction, and on February 28, 2025, the novelty will be officially available to customers. This modern and efficient solution will allow for fast payments without the need for customers to access their bank accounts directly.

Marcelo Modesto, CEO of Avivatec, a technology ecosystem specialized in solutions for the financial market, highlights the importance of this innovation. “ Integration of the Pix approach payment model is a significant advance in the financial sector, but it also requires investments in infrastructure. The Instant Payments System was essential for the implementation of Pix in Brazil. The combination of this technology with the NFC (near field communication) of payment by approximation is, of course, the next level. About 82% of people already use payment by credit card and credit card approach. With this approach, the solution becomes a great way to ensure the Pixentas a new way of operations and more secure.

Since its launch in 2020, Pix has offered a fast, secure and cost-free alternative to transfers, differentiating itself from the old options such as TED and DOC. In 2023, payments made by this method totaled more than R$ 17 trillion, representing about 58% of the amount handled from 2020 to October 2023. In a single day at the beginning of last month, more than 224 million transactions were carried out via Pix, moving about R$ 119.4 billion, setting a new record.

“We see a continuous growth in the use of Pix, not only in the number of transactions, but also in its popularity as a payment method in various everyday situations. The practicality and security offered by institutions are transforming the financial behavior of Brazilians and businesses. In addition, the speed in transactions and the exemption of tariffs has attracted more and more users, consolidating Pix as an essential tool in the financial scenario,” Modesto explains.

According to PicPay data, in the first half of 2024, the use of Pix for companies and businesses rose more than 140%, while among individuals the increase was 66%. With the arrival of Pix by approximation, the trend is that these transactions grow even more, simplifying payments and enabling transactions through the digital wallet.

Zendesk Announces Webinar“IA and the Future of CX”

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Zendesk Anuncia Webinar “IA e o Futuro do CX”

Zendesk invites all customer experience (CX) professionals to the webinar “IA and the Future of CX”, which will be held on Thursday, August 22, at 14h (brasilia time).

The webinar will explore how artificial intelligence (AI) is reshaping the customer experience and what is expected by 2027. Based on extensive research from CCW Digital and Zendesk, the event will bring valuable insights from CX executives on the successful implementation of AI, overcoming organizational barriers, and the steps needed to embrace this new technology.

Main Themes:

Adoption of AI:

  • Choosing the right solution
  • ROI Calculation
  • Organizational alignment around AI

Customer Trust:

  • Demonstration of how AI improves customer service quickly and effectively with AI agents
  • Displaying better customer experiences with highly qualified agents
  • Ensuring transparent security practices

Development Opportunities:

  • Prioritizing development opportunities
  • Adequate training for AI management, including: developing specialized expertise and refining interpersonal skills

Don't miss the opportunity to learn how AI can transform the customer experience in your organization and get practical tips for overcoming challenges in adopting this technology.

Service:

  • Event: Webinar“IA and the Future of CX”
  • Date: Thursday, august 22nd
  • Schedule: 14h (brasilia time)
  • Format: Online, with subtitles in Portuguese

For more information and registration, please visit the Zendesk website.

Ploomes Announces Caio Lopes, Co-Founder of Mobile2you, as New CTO

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Ploomes Announces Caio Lopes, Co-Founder of Mobile2you, as New CTO

Ploomes, the largest CRM company in Latin America, has announced the hiring of Caio Lopes as its new Chief Technology Officer (CTO). With more than 13 years of experience in the technology market, Lopes arrives with the mission of enhancing the company's deliveries and operational efficiency, at a time when the global CRM sector is in full expansion.

According to Grand View Research, the global CRM market is expected to surpass US$ 150 billion by 2030, with a double-digit annual growth rate.In 2023, investments in the sector reached US$ 65 billion. In this heated scenario, Ploomes seeks to strengthen its operations and innovation with the arrival of Lopes.

“I am excited about the new challenge and very happy with our team. I hope to continue what has been done in recent years, bringing with me knowledge in team development and organization processes, to further enhance our solutions, always meeting the expectations of the management and our customers”, said Caio Lopes, new CTO of Ploomes.

Graduated in Computer Engineering from the Polytechnic School of the University of Sao Paulo (USP), Lopes co-founded Mobile2you, a company specialized in creating customized applications for digital banks. Under his leadership, Mobile2you served more than 50 digital banks and expanded its team to 100 employees, being acquired in 2022 by Dimensa, where Lopes assumed a position of director.

In his new position at Ploomes, Lopes plans to use his vast experience in team development and organization processes to optimize processes and results.“Assuming technology leadership of Ploomes, a fast-growing company with a solid customer base, is an extremely motivating challenge. Our goal is to continue innovating and delivering value to our partners, strengthening operational efficiency and managing relationships with” customers, he added.

The arrival of Lopes occurs at a promising time for the CRM sector in Brazil. According to IDC Brazil, the area should move R$ 8.5 billion in 2024, representing a growth of 13.9% compared to last year.

Matheus Pagani, CEO and co-founder of Ploomes, highlighted the importance of hiring Lopes: “A Ploomes has had an accelerated growth in recent years, and the engineering team has grown at a similar speed. Therefore, we were looking for a person to occupy the position of CTO with stronger experience and bias in delivery management and team structuring, but without abandoning our hands on and informal relationship culture.”

AI, predictive analytics, e-commerce: revolutions in agribusiness --- This translation accurately captures the essence of the original Portuguese text, maintaining the technical and specialized terminology while ensuring the context and tone are preserved. The phrase "revoluções no agronegócio" translates to "revolutions in agribusiness," which conveys the transformative impact of the mentioned technologies on the agricultural business sector.

Gustavo Saraiva's
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AI, predictive analytics, e-commerce: revolutions in agribusiness---This translation accurately captures the essence of the original Portuguese text, maintaining the technical and specialized terminology while ensuring the context and tone are preserved. The phrase "revoluções no agronegócio" translates to "revolutions in agribusiness," which conveys the transformative impact of the mentioned technologies on the agricultural business sector.

Technology is reshaping the world and the agricultural sector is no exception. Artificial intelligence (AI) and predictive analytics are at the forefront of this transformation, providing --- Note: The translation provided is accurate and maintains the original tone and context. The text seems to be cut off, but the translation of the provided portion is complete. If you have more text to translate, please provide it. insights Valuable assets that enable more efficient and sustainable management. Meanwhile, e-commerce is becoming an increasingly important component of Brazilian agribusiness. It enables an additional sales and relationship channel between the participants in the chain. At the same time, electronic commerce facilitates the collection and analysis of data, which can improve the accuracy of demand forecasting. 

Brazil is at the forefront of research and development in technologies. We are transitioning from Agriculture 4.0, which focuses on machinery and technological solutions, to Agriculture 5.0. This new phase incorporates robotics, machine learning AI and agricultural production systems, with a focus on productivity and sustainability. 

Predictive analysis 

AI, with its ability to process and analyze large volumes of data, is being used to identify patterns and relationships that were previously difficult to detect. This is especially useful in agriculture, where factors such as weather, soil, and farming practices can have a significant impact on production. As a subfield of AI, predictive analytics utilizes historical data and machine learning algorithms, making it possible to anticipate future demand and optimize production and distribution. 

Agtechs 

According to Embrapa (Empresa Brasileira de Pesquisa Agropecuária), over 2,000 Brazilian agtechs (startups dedicated to agribusiness) are driving the sector forward with IoT (Internet of Things) and AI tools. Furthermore, the value of investment in AI in the global agriculture market, according to Statista, is expected to grow to approximately US$4.7 trillion by 2028. It is a promising transformation for the sector. 

Challenges  

The successful implementation of technologies in agribusiness faces some challenges related to the collection and analysis of large volumes of data, in addition to the need to develop suitable machine learning algorithms and ensure data security. 

Nevertheless, they should shape the evolution of agribusiness, helping companies not only with demand forecasting, but also with supply chain optimization and improvement of operational efficiency. Furthermore, they can help promote sustainability by reducing waste and improving food safety and quality. 

Sales in E-Commerce Apps Grow 21% in 2024 and Companies Intensify Investments in Mobile Marketing, Reveals AppsFlyer Report

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Sales in E-Commerce Apps Grow 21% in 2024 and Companies Intensify Investments in Mobile Marketing, Reveals AppsFlyer Report

Sales in e-commerce applications registered a growth of 21% in 2024, driving companies to invest more in mobile marketing, according to the new report “State of E-Commerce App Marketing 2024” released by AppsFlyer. The study highlighted a pattern of purchase among consumers during peak seasons, such as the end of the year, and revealed that much of the recovery of the mobile marketing market in e-commerce is centered on Apple users (iOS).

The report showed that nearly 60% of consumers evolve into loyal customers after first purchasing in e-commerce apps, underlining the crucial role of mobile apps in enhancing engagement.In 2024, there was an increase of 60% in non-organic installs on iOS, with marketers tactically focusing on the first week post-installation for remarketing activations.This effort resulted in a conversion rate of 40% on the first day and exceeding 75% within the first week.

Renata Altemari, Country Manager at AppsFlyer in Brazil, commented: “As the global economy continues to stabilize, the growth prospects for mobile app commerce look promising in the coming months, providing marketers with an opportunity to cultivate and nurture customer loyalty.”

The survey also revealed that in-app purchases (IAP) increased by 15% during the 2023 holiday season compared to the fourth quarter of 2022, maintaining a positive trajectory in 2024.Total advertising investment in 2023 skyrocketed to US$ 6.6 billion, highlighting renewed confidence in marketing efforts.

Renata Altemari added: “We note that the share of paying users increased by 12% on platforms during the peak season, especially in Brazil, the United States and India (on Android). After a difficult year for the mobile e-commerce market in 2022, we have seen interesting growth since March last year

IOS users played a significant role in this recovery, driving a year-over-year increase of 60% in non-organic app installs and a 21% growth in in-app conversion rate compared to 2022. In addition, the share of Apple devices in advertising spending rose 43% in 2023, while the allocation to Android decreased 18%, mainly in Brazil and India.

Sue Azari, AppsFlyer eCommerce Industry Leader, pointed out: “The mobile advertising landscape is subject to constant strategic readjustments.As the global economy begins to stabilize, brands in the industry are firmly turning to paid marketing as a means to attract users, rather than relying heavily on channels of their own

Top Global Insights from the State of E-Commerce App Marketing 2024:

  • Consumer spending on apps increased 15% year-over-year in the fourth quarter of 2023.
  • Apple iOS users boosted a 60% year-over-year increase in non-organic installs in the fourth quarter of 2023.
  • The first week after downloading the app is critical, with 40% of remarketing conversions occurring on the first day and more than 75% during the first week.
  • Total global spending on app advertising reached US$ 6.6 billion in 2023, with iOS leading with US$ 2.9 billion.

Azari concluded: “As the 2024 holiday race approaches, brands looking to excel should focus on remarketing and get long-term rewards with lasting loyalty

Magalu Announces Mega Store Concept in the Old Space of the Bookstore Culture on Avenida Paulista

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Magalu Announces Mega Store Concept in the Old Space of the Bookstore Culture on Avenida Paulista

O Magalu revelou hoje, durante o Expo Magalu – evento que acontece nesta quarta-feira no Distrito Anhembi, em São Paulo – a abertura de uma mega loja no Conjunto Nacional, um ponto histórico localizado na Avenida Paulista, no espaço anteriormente ocupado pela Livraria Cultura. Frederico Trajano, CEO do Magalu, compartilhou a novidade com entusiasmo: “Meu sonho é colocar ali todas as marcas da companhia”.

A nova loja conceito reunirá produtos de todas as marcas do grupo, incluindo Magalu, Netshoes, KaBuM! e Época Cosméticos. “Será um ponto estratégico para o fortalecimento das nossas lojas físicas”, destacou Trajano. Além de oferecer uma ampla gama de produtos, a empresa se compromete a preservar os espaços históricos e culturais do local, como o teatro Eva Hertz, que continuará a promover eventos culturais.

Preservação da Multicanalidade

A loja conceito seguirá o modelo de multicanalidade do Magalu, oferecendo aos clientes uma experiência integrada com serviços como o Retira Loja. Além disso, o espaço servirá como mais uma Agência Magalu, um ponto de entrega para itens vendidos via marketplace. “Nós queremos levar para lá, para o nosso estoque, produtos dos nossos varejistas parceiros”, concluiu Trajano.

Mechanized Initiates Second Semester with Growth of 110% and Expansion to Grande SP and Guarulhos

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Mechanized Initiates Second Semester with Growth of 110% and Expansion to Grande SP and Guarulhos

A Mecanizou, startup que conecta oficinas mecânicas a fornecedores de peças automotivas, anunciou um impressionante crescimento de 110% ao iniciar o segundo semestre de 2024, superando o percentual de fechamento do ano passado. A empresa tem planos ambiciosos para duplicar a quantidade de oficinas atendidas até o fim do ano, almejando alcançar 5.000 clientes em sua plataforma.

Em resposta à alta demanda em regiões de São Paulo que ainda não eram atendidas, a Mecanizou expandiu seus negócios para novas áreas da capital paulista e para a cidade de Guarulhos em maio. Atualmente, a startup conta com mais de 300 fornecedores e um banco de dados com 1 milhão de peças.

“Graças à nossa expansão em maio, conseguimos um crescimento muito positivo no primeiro semestre e esperamos fechar o ano com um aumento quatro vezes superior ao de 2023. Isso fortalecerá nossa presença no setor, além de fomentar a inovação em toda nossa operação. Com a expectativa de alcançar 5.000 oficinas ainda este ano, aumentaremos nossa visibilidade ao chegar em novas regiões, introduzindo novas tecnologias e ampliando nossa presença no mercado paulista,” afirmou Ian Faria, cofundador e CEO da Mecanizou.

A plataforma da Mecanizou oferece um cadastro rápido e 100% online, proporcionando benefícios como descontos, diferentes formas de parcelamento e otimização de tempo para os mecânicos. “Com nossa abordagem centrada nos mecânicos, somos mais do que uma plataforma de serviços; atuamos como uma extensão da oficina mecânica, estabelecendo uma conexão genuína e uma identidade compartilhada que muitas vezes ultrapassa as relações comerciais,” ressaltou o executivo.

Fundada em 2020 por Ian Faria e André Simões, a Mecanizou está transformando o mercado de autopeças ao trazer mais transparência, simplicidade e agilidade por meio da digitalização dos serviços. No início de 2023, a startup anunciou uma rodada de investimentos no valor de US$ 14,5 milhões (R$ 76 milhões), liderada pela Monashees, pioneira na indústria de capital de risco no Brasil e na América Latina. O aporte também contou com a participação de Alexia Ventures, FJ Labs e Dalus Capital, sendo a segunda rodada de investimentos em pouco mais de um ano. Em janeiro de 2022, a empresa já havia captado US$ 4 milhões em uma rodada seed.

TrackingTrade Launches PriceTrack for Retail Price Monitoring

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TrackingTrade Launches PriceTrack for Retail Price Monitoring

TrackingTrade, one of Brazil's largest companies specializing in technological innovation for simplifying processes, announced the launch of PriceTrack, a new tool promising to revolutionize price monitoring in the retail sector.

With the rapid advancement of technology and the increasing competitiveness of the market, keeping track of competitor pricing has become essential for developing effective pricing strategies. PriceTrack utilizes advanced technology to monitor prices in real time, providing large companies with a solution to direct their market strategies more precisely and competitively.

Pablo Zapata, CEO of TrackingTrade, highlights that PriceTrack is the ideal solution for companies looking to stay ahead of their competitors in retail. "Organizations gain significant market potential by monitoring other companies. To access data quickly and efficiently, they need tools that facilitate the collection of this data," Zapata states.

Importance of Competitor Monitoring

Having the ability to monitor competitor product prices in real time allows companies to better define their strategies, based on readily accessible and automated market data. "By closely tracking competitor prices, retailers can adjust their pricing policies more precisely and competitively, increasing the profit margin," explains Zapata.

This type of monitoring allows companies to understand how the market evaluates their products and pricing in relation to competitors, helping to avoid commoditization and maintain a differentiated pricing strategy.

Benefits of Price Monitoring

The primary objective of adopting price monitoring strategies is to ensure the effective execution of the commercial policy, ensuring credibility with distribution channels and attracting investment in the sell-in process. Furthermore, this practice helps measure the synergy between distributors and sub-channels, such as physical retail stores and e-commerce.

Analyzing competitor pricing allows for identification of market opportunities and more assertive adjustments to profit margins. This is one of the key, if not the key, drivers of strategies, enabling companies to understand how consumers react to adopted strategies," adds Zapata.

Regulation and Compliance

The use of automated tools for price monitoring also helps companies comply with regulatory norms regarding fair pricing practices. “PriceTrack assists large industries and retail players in staying informed about what the market is offering consumers, impacting competitiveness and ensuring compliance with pricing regulations," details Zapata.

Automated Tools

Advanced tools like PriceTrack are necessary to process large volumes of data from various channels, providing a significant competitive advantage. Key benefits include faster analysis, increased accuracy, improved margins, higher sales, and greater engagement from distribution channels.

By adopting tools like PriceTrack, retailers maintain a holistic and up-to-date view of the market. The tool ensures companies can track sales data and offers on an intelligent and customized dashboard tailored to the company's needs," concludes Zapata.

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Inclusion and speed: the Brazil-Asia e-commerce revolution The growth of e-commerce in Brazil has been remarkable, driven by a combination of factors including increased internet penetration, the rise of mobile technology, and a growing middle class with higher disposable income. However, the relationship between Brazil and Asia in the e-commerce space is particularly fascinating, marked by rapid innovation, strategic partnerships, and a focus on inclusion. **Inclusion: Bridging the Digital Divide** One of the most significant aspects of the e-commerce revolution in Brazil is its potential to bridge the digital divide. In a country with vast geographical disparities, e-commerce offers a unique opportunity to reach underserved populations. By leveraging technology, companies can extend their reach to remote areas, providing access to goods and services that were previously unavailable. Asian e-commerce giants like Alibaba and JD.com have been instrumental in this regard. Through partnerships with Brazilian firms, these companies have introduced innovative solutions tailored to the local market. For instance, Alibaba’s AliExpress has made significant inroads in Brazil, offering a wide range of products at competitive prices. Similarly, JD.com has collaborated with local logistics providers to ensure efficient delivery, even in hard-to-reach areas. **Speed: The Race to Deliver** Speed is another critical factor in the Brazil-Asia e-commerce dynamic. Consumers today expect fast delivery, and companies are rising to the challenge. The competition to offer the quickest delivery times has led to the adoption of advanced technologies and logistics strategies. One notable example is the use of drone delivery. Both Brazilian and Asian companies are exploring this technology to enhance delivery speed and reach. For instance, JD.com has been testing drone deliveries in rural areas of China, and similar initiatives are being considered in Brazil. This not only speeds up delivery but also reduces costs associated with traditional logistics. Additionally, the implementation of automated warehouses and robotics has revolutionized the fulfillment process. Companies like Magalu (formerly Magazine Luiza) in Brazil have invested heavily in automation to improve efficiency and reduce delivery times. These technologies are often inspired by or directly imported from Asian e-commerce leaders, highlighting the cross-pollination of ideas and innovations. **Strategic Partnerships and Collaborations** The Brazil-Asia e-commerce relationship is also characterized by strategic partnerships and collaborations. These alliances are crucial for navigating the complexities of the global market and leveraging each other’s strengths. For example, Brazilian e-commerce platform B2W has partnered with Chinese payment giant Alipay to facilitate cross-border transactions. This collaboration not only simplifies the payment process for consumers but also opens up new markets for Brazilian sellers. Similarly, partnerships between Brazilian logistics companies and Asian tech firms have led to the development of more efficient supply chain solutions. **Conclusion** The e-commerce revolution between Brazil and Asia is a testament to the power of technology in driving economic growth and social inclusion. By focusing on inclusion and speed, both regions are setting new standards in the global e-commerce landscape. As this relationship continues to evolve, it promises to bring about even more innovative solutions and opportunities for consumers and businesses alike.

Getnet reveals that Customer Week drives online sales with a 13.94% increase The Customer Week campaign, which took place between September 5th and 11th, resulted in a 13.94% increase in online sales compared to the previous week, according to data from Getnet, a payment solutions company. The period, which is traditionally marked by promotions and discounts, attracted more consumers to make purchases on the internet. The increase in sales was observed across all regions of the country, with the highest growth in the Southeast (20.3%) and the lowest in the North (5.1%). "Customer Week is an important date for e-commerce, as it encourages consumers to make purchases and helps businesses increase their sales," says Marcelo Labuto, CEO of Getnet. "This year, we saw a significant increase in online sales, which shows that the campaign was successful in attracting consumers." The data also shows that the average ticket for online purchases increased by 5.3% compared to the previous week. This indicates that consumers are not only buying more, but also spending more on each purchase. Getnet also observed an increase in the use of credit cards for online purchases. The use of credit cards increased by 10.2% compared to the previous week, while the use of debit cards decreased by 2.1%. "The increase in the use of credit cards may be related to the promotions offered during Customer Week," says Labuto. "Many consumers prefer to use credit cards to take advantage of the discounts and promotions offered by stores." In summary, Customer Week was a successful period for e-commerce, with a significant increase in online sales and an increase in the use of credit cards for purchases. The data from Getnet shows that the campaign was effective in attracting consumers and encouraging them to make purchases on the internet.

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