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Evento virtual da AWS oferece conhecimentos essenciais e inovações para sucesso na nuvem

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Evento virtual da AWS oferece conhecimentos essenciais e inovações para sucesso na nuvem

A AWS está entusiasmada em anunciar o retorno do AWS Innovate, agora com uma edição abrangente intitulada “Migrate. Modernize. Build”. O evento, que ocorrerá virtualmente nos dias 15 e 16 de outubro, promete fornecer aos participantes conhecimentos essenciais e as mais recentes inovações para alcançar o sucesso na nuvem.

O que esperar:

Tópicos Diversos: Os participantes poderão mergulhar em uma ampla variedade de temas essenciais de nuvem, incluindo migração e modernização, serverless, contêineres, bancos de dados, IA generativa, além de práticas recomendadas para segurança e otimização de custos.

Aprendizagem Extensiva: O evento oferece a oportunidade de aprender conceitos básicos, explorar aplicações do mundo real e descobrir soluções inovadoras que podem inspirar novos projetos. Haverá também demonstrações com especialistas, permitindo que os participantes deem vida às suas ideias.

Insights Estratégicos: Os inscritos terão acesso a conhecimentos especializados e estratégias viáveis que fornecem uma compreensão mais profunda e aplicações práticas.

Não perca a chance de participar deste evento imperdível. Inscreva-se agora.

Mechanizou Announces Growth of 110% and Expansion to Grande SP and Guarulhos

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Mechanizou Announces Growth of 110% and Expansion to Grande SP and Guarulhos

Mecanizou, a startup that connects machine shops to auto parts suppliers, starts the second half of 2024 with an impressive growth of 110%, surpassing the performance of the previous year.The company plans to double the number of workshops served on its platform by the end of the year, reaching the mark of 5,000 customers.

In May, Mecanizou expanded its operations to new areas of Sao Paulo and the city of Guarulhos, responding to high demand in previously unmet regions. Currently, the startup has more than 300 suppliers and a database of 1 million automotive parts.

“Thanks to our expansion in May, we achieved significant growth in the first half and we expect to end the year with an increase four times greater than that recorded in 2023. This will strengthen our presence in the sector, fostering innovation and improving our operation. Achieving the goal of 5,000 workshops later this year will allow us to increase our visibility and introduce new technologies in new” regions, says Ian Faria, co-founder and CEO of Mecanizou.

Registration on the platform is fast and fully online, offering mechanical benefits such as discounts, several installment options and time optimization.

“With our mechanic-centric approach, we are more than a service platform; we act as an extension of the machine shop, establishing a genuine connection and a shared identity that often surpasses” business relationships.

With the success of the expansion plan, the next step of Mecanizou is to expand its operations to the ABC region.

Luft Logistics Reinforces Commitment to Sustainable Development Goals and Receives International Certificate

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Luft Logistics Reinforces Commitment to Sustainable Development Goals and Receives International Certificate

Luft Logistics, with 47 service centers spread throughout Brazil, reaffirmed its commitment to the Sustainable Development Goals (SDGs) of the UN Agenda 2030, by receiving the 2030 Today certificate, valid until August 2025. This recognition was granted by the international certifier SGS Sustainability, which validated the mapping of the topics applicable to Luft, as well as the definition of indicators and goals aligned with the SDGs.

The 2030 Today certificate recognizes Luft Logistics' efforts in a number of areas, including poverty eradication, health and well-being, quality education, gender equality, clean water and sanitation, clean and affordable energy, decent work and economic growth, industry, innovation and infrastructure, reducing inequalities, responsible consumption and production, action against global climate change, and peace, justice and effective institutions.

“We will continue to invest in innovative technologies and processes, reaffirming our purpose to combine operational efficiency with the sustainable principles of ESG (Environment, Social and Governance)”, said Rodriane Paiva, Head of ESG at Luft Logistics.

Certification Highlights

In the environmental area, Luft Logistics has been highlighted by the use of clean and renewable energy, as well as innovative projects that aim to reduce emissions, promote the control and treatment of water and effluents, and properly manage their waste, ensuring the correct disposal of the materials generated.

In the social axis, the certifier SGS Sustainability highlighted the company's actions aimed at promoting the health and well-being of employees, training, diversity of benefits, promotion of decent employment, professional and human development, as well as several initiatives involving entities and the community.

In the area of governance, Luft Logistics has been committed to the continuous improvement of processes, controls and external audits, with a strong base in the audit and quality management processes.

Cyberthreats: Data Protection Measures for Companies

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Cyberthreats: Data Protection Measures for Companies

With the advancement of technology, protection against data leaks and sensitive information has become a top priority for businesses.In an ever-changing digital world, lack of knowledge, unpreparedness, lack of adequate security infrastructures and resistance to change can result in cyber attacks that compromise operations and reputation.

Albano Momberg, professor of the Computer Science course at the University Center of Our Lady of Sponsorship (CEUNSP), highlights the need for companies to be proactive and invest in technologies capable of detecting and responding to threats in real time. “Companies need to have a robust information security policy, including data encryption, multifactor authentication, conduct regular audits, and, in addition, invest in Artificial Intelligence and machine learning”, says Momberg.

The human factor is also crucial.Momberg emphasizes that investing in constant employee training in good security practices helps reduce vulnerabilities.Education and awareness of safe practices are essential to strengthen defense against cyberthreats.

For smaller companies, which may not have the resources to invest in robust security systems, there are low-cost alternatives such as firewalls, antivirus, and automatic backup tools. Outsourcing cybersecurity services to experts can also be a viable solution.

“It is important that decision makers and digital security officers of companies keep up to date with the latest cybersecurity trends and practices. Attending specialized conferences and forums is crucial to innovate in the protection of” data, adds Momberg.

While digital security technology continues to evolve, challenges grow as cybercriminals improve their techniques.

Brazil Faces Over 3.7 Million Online Fraud Attempts in 2023

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Brazil Faces Over 3.7 Million Online Fraud Attempts in 2023

Brazilian e-commerce has gone through a challenging year in 2023, with more than 3.7 million fraud attempts recorded in a total of 277.4 million online sales orders, according to a report by ClearSale.Fraud attempts accounted for 1.4% of orders, adding up to a total value of R$ 3.5 billion. The average ticket for these frauds was R$ 925.44, double the average value of legitimate orders.

Mobile phones led fraud attempts in Brazil, with 228.1 thousand occurrences, followed by telecommunications (221.6 thousand) and beauty products (208.2 thousand). Other categories affected included sneakers, household goods, sports, furniture, TVs/monitors, refrigerators/freezers and games. Fraud focused on products that were easily resold and high added value, showing that no category is immune.

To combat fraud, companies must adopt internal security policies, training employees in good cybersecurity practices and verifying the authenticity of websites and emails before providing sensitive information. It is essential to use encryption to protect data and invest in anti-fraud solutions and information security tools, such as firewalls, to defend against cyberattacks and reduce financial risks.

Daniel Nascimento, Sales Head of Soluti, emphasizes the need to invest in digital security. “ Companies in Goias and throughout Brazil need to improve their security strategies by investing in employee training and awareness, as well as security tools. Without this, the dispute against attackers is greatly compromised, almost at '00'”, says Nascimento.

Soluti, the leader in the digital certification market in Brazil, offers technological solutions that help companies avoid fraud and ensure the authenticity of transactions. Nascimento highlights the crucial role of digital education in reducing fraud. “It is essential to train the team to be able to identify an attack. A conscious person can prevent the attack and even prevent it from being disseminated, already warning the company's security or IT team.”

Despite the available solutions, small and medium-sized companies face significant challenges when implementing these measures. “The main challenge is that many companies still do not understand the gravity of this scenario and are not prepared to defend themselves. Many managers believe that they will not be targeted because of the size of their companies, which leaves the guard low and makes them prone to suffer attacks that can cause significant damage”, warns Daniel Nascimento.

The increase in online fraud attempts in Brazil highlights the urgent need for robust digital security measures.With the increasing sophistication of cyberattacks, investing in technology and education is essential to protect companies and ensure consumer confidence in e-commerce.

SW Technology Launches SEOVER: New SEO Tool with AI for E-commerce

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SW Technology Launches SEOVER: New SEO Tool with AI for E-commerce

SW Tecnologia em Marketing de Performance has just announced the official launch of SEOVER, an innovative SEO automation tool designed for e-commerce stores on platforms such as VTEX, Magento, Shopify, Oracle, among others.In order to transform the management and optimization of SEO strategies, SEOVER promises to contribute to the sustainable growth of organic traffic and maximization of conversions.

The e-commerce market has registered an exponential growth in recent years, with a significant increase in online sales and competition among retailers. According to Statista, global e-commerce sales are expected to reach US$ 6.5 trillion by 2024, representing a growing share of total retail sales.In this competitive scenario, SEO (Search Engine Optimization) has become an essential tool to ensure visibility and success in search platforms such as Google and Bing.

In Brazil, where e-commerce represents about 11% of total retail sales, according to data from Ebit/Nielsen, the demand for efficient SEO solutions has grown in parallel. With increasingly demanding consumers and a saturated digital environment, search engine optimization is essential for companies that want to stand out and achieve better traffic and conversion results.

SEOVER is a revolutionary solution that aims to meet this growing demand by offering an automated and scalable approach to SEO optimization.With advanced functionalities, the tool allows the creation of e-commerce store extensions, branching of the inventory of SKUs into specific URLs, generation of different XML file formats of sitemaps, and the implementation of a traceable PWA (Progressive Web App) format.

Designed to overcome the limitations of traditional e-commerce platforms, SEOVER offers significant improvements in traceability in Google Search Console and Bing Webmaster, as well as automating the filling of on-page SEO fields. The tool operates as a subdomain or subdirectory, without consuming APIs of the platforms, ensuring optimized performance and greater stability.

One of the great differentiators of SEOVER is its ability to operate independently of the main infrastructure of the store, ensuring that the navigation environment remains functional even in cases of 500 or 400 errors in the e-commerce platforms.

SEOVER stands out as an essential tool for retailers and SEO professionals looking to optimize their organic performance and ensure greater competitiveness in the market. In addition to accelerating results, the tool also reduces operational costs, allowing internal teams or SEO agencies to manage the optimization process more effectively and with fewer resources.

“We are very excited about the launch of SEOVER. We believe that this tool will redefine how retailers deal with SEO, offering a robust and efficient solution that really makes a difference in organic” performance, says Uafa Ali Smaili, legal head of SW Tecnologia.

SEOVER is already available for implementation, and interested companies can schedule a demo to know all the features and benefits that the tool offers. For more information, visit the official page of SEOVER.

Estudo da Worldpay Destaca Importância dos Pagamentos na Indústria de Jogos e Apostas

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Estudo da Worldpay Destaca Importância dos Pagamentos na Indústria de Jogos e Apostas

A indústria de jogos e apostas está na vanguarda do uso de pagamentos para melhorar a aquisição e a fidelidade dos clientes, de acordo com um estudo recente da Worldpay. O relatório revela que os consumidores desse setor exigem cada vez mais opções de pagamento, priorizando velocidade, segurança e facilidade tanto para depósitos quanto para saques.

Para os operadores de jogos e apostas, a eficiência nos pagamentos não pode mais ser uma reflexão tardia; deve ser uma prioridade constante. Uma abordagem estratégica aos pagamentos pode se tornar fundamental para a retenção e crescimento de clientes, além de otimizar os resultados financeiros.

A pesquisa da Worldpay indica que os consumidores de jogos e apostas esperam experiências de pagamento contínuas e personalizadas. Os cartões de débito e crédito ainda dominam o mercado, representando 35% das transações nos EUA, mas as carteiras digitais e métodos de pagamento alternativos, como A2A (Pix no Brasil), estão ganhando terreno. A variedade de opções de pagamento é essencial para atender às preferências dos consumidores.

Os pagamentos A2A oferecem benefícios significativos, como custos de transação mais baixos, liquidação quase instantânea e índices de autorização mais altos. Com 70% dos jogadores valorizando a velocidade de pagamento e 44% reutilizando os ganhos para novas apostas, a disponibilidade de sistemas de pagamento em tempo real com liquidação instantânea é atraente tanto para consumidores quanto para operadores.

A pesquisa revelou que 27% dos jogadores desistiriam de uma ação se seu método de pagamento preferido não estivesse disponível. Isso destaca a importância de oferecer uma ampla gama de opções de pagamento. Pagamentos eficientes têm o poder de aumentar a receita e a fidelidade, proporcionando uma vantagem competitiva significativa para operadoras que inovam em suas jornadas de pagamento e experiências de jogo.

Com a regulamentação de menos mercados e o crescimento orgânico desacelerando nos mercados regulamentados, a concorrência está mais acirrada do que nunca. Os lucros estão sob escrutínio constante de executivos, analistas e acionistas, tornando a inovação em pagamentos ainda mais crucial.

With the rise of AI in corporate financial management, business decisions about the future have become faster and safer.

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With the rise of AI in corporate financial management, business decisions about the future have become faster and safer.

Financial management plays a fundamental role in ensuring accurate and strategic information for the success of businesses. In the current business environment, the speed and quality of financial information are crucial for ensuring profitability and avoiding losses. 

The use of Artificial Intelligence (AI) emerges as a key tool to streamline and improve decision-making processes in our globalized world. Companies can now, for example, quickly analyze the best conditions for acquiring raw materials in various parts of the world, aiming to reduce costs and improve profitability. 

In the financial field, AI allows for faster and more accurate decision-making by efficiently processing large volumes of data. This is explained by Teresinha Carvalho, master's degree holder and professor of... Financial Management Course Do CEUNSP. (This translates directly as "Do CEUNSP." It's likely an abbreviation for a Brazilian university or institution and requires more context for a better translation). 

With the accelerated evolution of technology, new opportunities to improve management and decision-making processes arise daily. Companies that fail to adapt to new technologies risk falling behind, losing significant opportunities.. Integrating technological tools into financial management not only streamlines the availability of previous results with greater detail, but also provides essential comparative data to guide future decisions. The professor also highlights that AI-generated reports are comprehensive, extending the vision of both the past and the future, benefiting managers and business leaders. 

In addition to facilitating the analysis of large volumes of data, AI also plays an important role in identifying and mitigating investment risks, ensuring safer decisions for both companies and investors."..., says the professor, also warning that challenges and risks should be part of this process, understood as important for us to be safe and confident in its use aiming for growth." 

We must understand the significant moment of change underway, where information is becoming available more rapidly. We must adapt to analyze and make faster decisions consistently to leverage the speed and quality of what's to come.I conclude. 

ChildFund Brazil participates in the main ESG forum in the South of the country and highlights the importance of social and environmental transformation in companies

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ChildFund Brazil participates in the main ESG forum in the South of the country and highlights the importance of social and environmental transformation in companies

Great leaders and experts gathered to discuss the importance and impacts of environmental, social and governance (ESG) practices on the corporate environment, in the third edition of the ESG Forum, from LIDE Parana, which took place on August 21 in Curitiba (PR). The meeting, which took place at UniCuritiba, aimed to connect and inspire professionals to adopt sustainable and socially responsible practices, bringing a series of lectures, panels and presentations of successful cases of companies and social organizations, such as Renault, Recycle, Engie, Copel, Estre Ambiental, RDP Energia, Friends of Good and ChildFund Brazil.

In the panel on Social Responsibility, Elisabete Waller, president of the Board of Directors of ChildFund Brazil, shared the stage with Luciane Pedro, manager of Corporate Social Responsibility at ENGIE Brazil, and Graziela Pontes, coordinator of Responsibility and Social Impact at the Renault Institute, who shared their main projects, talked about the importance of social partnerships and made a brief presentation about their actions focused on ESG.

“The big challenge for Brazil today is the S, for a very simple reason: we are champions in social inequalities and here [at the event] we saw sectors that are working to break these cycles, and that we can increasingly unite, have more strength, because we must return to society a positive impact, either in the environmental form and in social commitment”, highlights Elisabete.

For the president of the Board of Directors of ChildFund Brazil, the union between companies, society and organizations is fundamental for social and environmental transformation. “We have a social commitment. Society must unite to balance the cycles of inequalities and cause a positive transformation. The more companies engage in this movement, the more strength we will have to make a difference. We have been in Brazil for 58 years and what we most need are partnerships that join us to reach more and more people. If we can impact the 20 million children that exist in Brazil needing to be impacted, this is our dream. And whoever wants to come with us, we are at the disposal, at the disposal, Elan 1-is highlighted, the organization.

Great talks with FAS, Friends of Good and Dengo Chocolates

The ESG Forum also had three panels with highlights lectures, such as the opening with Virgilio Viana, of the Sustainable Amazon Foundation (FAS), focused on the development of the Amazon territory.Alcione Albanesi, from Friends of Good, presented the social impact of the institution in the Northeast, which serves 150 thousand people and maintains a school with a high performance index in IDEB. In the end, the event was closed by Estevam Sartorelli, of Dengo Chocolates, which addressed the transformation of the country through sustainable business and direct support to farmers.

The meeting was broadcast online and live on the YouTube channel of LIDE Parana. To watch the event and the panels in full, click here.

Etus Launches AI Solution for Posts and Images Creation for Social Networks of SMEs

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Etus Launches AI Solution for Posts and Images Creation for Social Networks of SMEs

Etus, a platform specialized in social network management and member of the LWSA group, has just announced a new and innovative solution based on Artificial Intelligence (AI) for the creation of posts and images. The new functionality, integrated with the Edi co-pilot, promises to revolutionize the online presence of companies, especially Small and Medium Enterprises (SMEs).

Etus AI, which already performs several functions on the platform, now includes image generators from prompts and full posts, with text, image, hashtags and suggestion of best time for posting.“These optimized and automated solutions strengthen the online presence of companies in social networks”, says Livia Lampert, executive manager of Etus and Kinghost.

Key benefits of the new tool include task automation, data analytics, marketing personalization, and creating more effective, targeted campaigns based on real data. Other features include text overlay for pre-publication testing, a calendar of important seasonal dates, and a media library with images and videos.

Available exclusively on the Etus platform, AI integrates with several social networks, including Instagram, TikTok, Facebook, X (Twitter), LinkedIn, YouTube, Pinterest, Tumblr and Threads. To use the tool, simply access the Etus website and hire the service. In creating the posts, the user must provide a detailed description of what they want, choose the size and style, and the AI executes the request.

According to Livia Lampert, the new Edi features meet the growing demand for more elaborate and more comprehensive posts, especially for small and medium-sized entrepreneurs who cannot outsource this type of service. A recent survey of Sebrae (Brazilian Service of Support to Micro and Small Enterprises) shows that SMEs represent 27% of the GDP of the country, which has about 9 million micro and small companies.

“With Edi, we are democratizing access to AI for small entrepreneurs and companies of all sizes. We offer creative support that assists in the production of end-to-end content, allowing companies to optimize their campaigns, automate processes and enhance the reach and efficiency of their digital strategies, according to their specific needs”, says Livia Lampert.

She adds that the combination of AI and personalization allows the creation of large volumes of content in less time, freeing copywriters and marketers to focus on more strategic tasks, optimizing human and financial resources.“A Edi is intuitive, fully in Portuguese, but comprises multiple languages, adding to the strategies of small entrepreneurs and optimizing their work and that of their employees”, she concludes.

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Getnet reveals that Customer Week drives online sales with a 13.94% increase The Customer Week campaign, which took place between September 5th and 11th, resulted in a 13.94% increase in online sales compared to the previous week, according to data from Getnet, a payment solutions company. The period, which is traditionally marked by promotions and discounts, attracted more consumers to make purchases on the internet. The increase in sales was observed across all regions of the country, with the highest growth in the Southeast (20.3%) and the lowest in the North (5.1%). "Customer Week is an important date for e-commerce, as it encourages consumers to make purchases and helps businesses increase their sales," says Marcelo Labuto, CEO of Getnet. "This year, we saw a significant increase in online sales, which shows that the campaign was successful in attracting consumers." The data also shows that the average ticket for online purchases increased by 5.3% compared to the previous week. This indicates that consumers are not only buying more, but also spending more on each purchase. Getnet also observed an increase in the use of credit cards for online purchases. The use of credit cards increased by 10.2% compared to the previous week, while the use of debit cards decreased by 2.1%. "The increase in the use of credit cards may be related to the promotions offered during Customer Week," says Labuto. "Many consumers prefer to use credit cards to take advantage of the discounts and promotions offered by stores." In summary, Customer Week was a successful period for e-commerce, with a significant increase in online sales and an increase in the use of credit cards for purchases. The data from Getnet shows that the campaign was effective in attracting consumers and encouraging them to make purchases on the internet.

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