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ABcrypto expands its self-regulation and launches guidelines for tokenization

The Brazilian Cryptoeconomics Association (ABcrypto) expanded the scope of the codes and launched its tokenization self-regulation, marking an important advance for the sector, in line with CVM opinions and international good practices.

The new self-regulation will be published in September, after formal approval by the Board of Directors of ABcripto, with a validity of three extendable months.The objective is to establish clear and robust standards for the issuance and trading of tokens, providing greater transparency, security and trust for the entire market.

The tokenization market in Brazil is in a period of significant growth, reflecting global trends. According to the study “Cryptoeconomics in Brazil 2023”, conducted by ABcrypto, 27% of the companies have businesses related to tokenization.

“A ABcrypto tokenization self-regulation comes at a crucial time of growth and expansion of the sector, formalizing practices, bringing greater transparency and organization.The document maintains ethical standards, institutionalizes practices and standardizes procedures.We have established a new milestone and take another step towards the development and security of the” sector, explains Bernardo Srur, chief executive officer of ABcrypto.

For Renata Mancini, Vice President of the Board of Directors of ABcripto, “ guiding principles of self-regulation aim to ensure an efficient token market, putting on the agenda equity, transparency and trust, in addition to promoting ethical action that harmonizes with the legislation and good practices in force”.

The launch of Tokenization self-regulation reinforces the pioneering spirit of the association, which was the first to launch crypto self-regulation in 2020, and has played an important role in discussions for the creation of the Cryptocurrency Legal Framework (Law 14,478/22).

“A self-regulation stipulates guidelines associated with transparency and consumer protection, bringing more legal certainty for the investor, for conducting business, as well as for the Brazilian financial system”, adds Edisio Neto, President of the Board of Directors of ABcripto.

For Erik Oioli, managing partner of VBSO Advogados, “a self-regulation for tokenization is a sign of the maturation of this industry and prepares it to grow even more in the context of a digital economy, creating standards and rules that increase transparency and security for the entire” market.

The document is the result of a collaborative work of ABcripto, through its Self-Regulation Committee, coordinated by Matheus Cangussu, Legal Director of Loopipay; Rita Casolato, Compliance Director of LIQI; in addition to the Tokenization working group, led by Larissa Moreira, Digital Assets Manager of Itau; and Erik Oioli, partner-director of capital markets of VBSO Advogados.

The self-regulation of tokenization was presented during the workshop “Token 5 The Future of Digital Transactions”, held last Thursday (08). The event was attended by big names in the sector, such as Matheus Cangussu, Coordinator of the ABcrypto Self-Regulatory Committee; Larissa Moreira, Tokenization GT Leader of ABcrypto and Digital Assets Manager of Itauco; Victor Yen, Director of Striked Finance of LIQI; Yuri Nabeshima, Workshop Coordinator of the Legislature Group between ABcrypto and ABCovia Tokustoli tokenization

“O code brings standardized definitions of tokenization concepts. We want to establish tokenization guidelines to promote a safe and transparent environment for investors and the market. The ABcrypto code is anchored in principles that can be adaptable to technological and legal developments”, concludes Henrique Vicentim Lisboa, Capital Markets partner of VBSO Advogados and member of the Self-regulation Working Group.

More information on tokenization self-regulation is available in the document here link.

Como a cultura organizacional influencia a efetividade das práticas de compliance nas empresas

Nos últimos anos, o Brasil tem passado por significativos aprimoramentos regulatórios que têm fortalecido as práticas de governança corporativa. A Lei das Sociedades por Ações (Lei nº 6.404/76) foi atualizada para refletir melhores práticas globais, e novas leis, como a Lei Anticorrupção (Lei nº 12.846/2013) e a Lei Geral de Proteção de Dados (LGPD) foram introduzidas para aumentar a responsabilidade corporativa e a proteção de dados pessoais.

O mercado de capitais tem parte importante nessa evolução, onde a Bolsa de Valores do Brasil (B3) tem desempenhado um papel crucial na promoção da governança corporativa através da criação de segmentos diferenciados de listagem, como o Novo Mercado, Nível 1 e Nível 2, a B3 que incentiva as empresas a adotarem práticas de governança mais rigorosas em troca de maior visibilidade e potencial de valorização no mercado.

Ainda existe a publicação do Código Brasileiro de Governança Corporativa, pelo Instituto Brasileiro de Governança Corporativa (IBGC), que estabeleceu diretrizes claras e abrangentes para a adoção de boas práticas de governança. EsSe código serve como um guia para empresas de todos os portes e setores, ajudando a alinhar as práticas brasileiras com os padrões internacionais.

O aumento da transparência tornou as empresas brasileiras cada vez mais comprometidas com a prestação de contas e existe um esforço contínuo para melhorar a qualidade das informações divulgadas aos acionistas e ao mercado, incluindo relatórios financeiros detalhados, práticas de divulgação de riscos e a adoção de relatórios de sustentabilidade (ESG – Environmental, Social, and Governance).

Mas tudo começa com o comprometimento da liderança da empresa. Quando os líderes demonstram um forte comprometimento com a compliance, isso se reflete em toda a organização. É um dos pontos mais citados o Tone from the top (Tom de Cima), onde os líderes enfatizam a importância da compliance e aderem às normas e regulamentos estabelecem um exemplo para todos os funcionários.

Em conjunto, a aplicação de uma comunicação consistente, onde mensagens claras e frequentes da alta administração sobre a importância da compliance reforçam seu valor dentro da organização. Além disso, as empresas devem valorizar a ética e a integridade, pois facilita a implementação de práticas de compliance.

A eficácia das práticas de compliance depende do engajamento dos funcionários em todos os níveis. Uma cultura organizacional inclusiva e participativa aumenta esse engajamento com a prática de treinamentos contínuos que educam os funcionários sobre as políticas de compliance e as consequências do não cumprimento, a adoção de feedback aberto com canais de comunicação onde os funcionários podem relatar preocupações de compliance sem medo de retaliação.

Elsys Group Invests in dtLabs to Boost AI Development in Brazil

Elsys Group, a renowned Brazilian technology company with 35 years of experience, today announced a strategic investment in dtLabs, a startup specialized in the development of advanced Artificial Intelligence (AI) solutions. This milestone represents the first contribution of the Elsys Group in a software company, acquiring significant participation in dtLabs.

While the value of the investment has not been disclosed, the partnership stands out for two crucial features: dtLabs will maintain its operational independence, with the support of the Elsys Group, and there are plans to further strengthen collaboration in the medium term, with the Elsys Group signaling interest in increasing its investment in the coming years.

The transaction, advised by Ace Advisors, combines Elsys' strong presence in the domestic market with dtLabs' expertise in AI software development.Otavio Pimentel, Partner at Ace Advisors, highlights: “This investment demonstrates the potential of the Brazilian innovation ecosystem, creating a technological powerhouse capable of competing globally in the AI market

DtLabs, founded by Ricardo Achilles and Brenno Caldato during their research at the Universidade Estadual Paulista (UNESP), will focus on the development of new solutions in computer vision, video-analytical processing and edge computing. Ricardo Achilles, co-founder of dtLabs, comments: “The partnership with Elsys will allow us to scale our custom AI solutions, maintaining our operational independence and expanding our national presence.”

Currently, 90% of dtLabs customers are international, a factor that influenced the decision of Elsys.Damian Zisman, CEO of Elsys Group, states: “This investment is a milestone in our strategy of growth in solutions for the corporate market in Brazil and drives our internationalization.We are committed to positioning Brazil as a global player in the development of AI.”

The partnership promises to positively impact sectors such as agribusiness, retail, security, logistics, smart cities, industries and mining, among others, offering integrated hardware and software solutions for complex challenges.

Taboola extends access to performance-focused bidding technology to all advertisers

Taboola, a global open web recommendation company, today announced that its performance-focused bidding technology, Maximize Conversions, is now available to all advertisers.

Until recently, thousands of advertisers have already used Maximize Conversions, an AI-based technology that allows them to increase conversions and reduce campaign costs on the Taboola platform.This solution automates the bidding process, eliminating the need for complex manual optimizations. Advertisers can simply set their marketing budget and goals, while the algorithm manages campaigns efficiently and effectively, keeping costs within the established limit. As a result, many users have reported an increase of up to 110% in conversions of campaigns when using Taboola's conversion tracking methods and tools.

With the new update, any advertiser can now access Maximize Conversions, regardless of how they set up their campaigns and without the need to use Taboola's conversion tracking tools.This significantly extends the reach of the technology, allowing thousands of new advertisers to run campaigns with Taboola.

Today's announcement coincides with the growing adoption of Maximize Conversions, which is already being used by 70% advertisers, including major brands such as Hyundai, ERGO, Leica Camera, Sonova, Peugeot Turkey and Opel Turkiye. Taboola has recorded an impressive 100% increase in the number of campaigns launched with Maximize Conversions in the second quarter of 2024, compared to the previous quarter.

“We are committed to facilitating the success of our advertisers at Taboola, and the massive adoption of Maximize Conversions makes it clear that advertisers like the technology and, more importantly, it works to drive results in performance campaigns,”, said Adam Singolda, CEO and Founder of Taboola. “Com 70% of our advertisers already using this tool, we are now extending this capability to thousands of other advertisers, allowing everyone to harness the power of AI to maximize their” results.

10 ferramentas de SEO para impulsionar seu e-commerce

As ferramentas de SEO são essenciais para qualquer empresa que deseja melhorar sua visibilidade nos mecanismos de busca e atrair mais tráfego orgânico para seu site. Com uma ampla variedade de opções disponíveis, pode ser difícil escolher as melhores ferramentas para suas necessidades específicas. Neste artigo, vamos explorar dez das ferramentas de SEO mais populares e como elas podem ajudar a impulsionar sua presença online.

1. Google Search Console (https://search.google.com/search-console/about): Esta ferramenta gratuita fornecida pelo Google permite que você monitore e mantenha a presença do seu site nos resultados de pesquisa do Google. Ela fornece informações valiosas sobre o desempenho do seu site, incluindo cliques, impressões e posição média, além de ajudar a identificar e corrigir problemas de rastreamento.

2. Google Analytics (https://analytics.google.com/): Outra ferramenta gratuita do Google, o Google Analytics é essencial para entender o comportamento do usuário em seu site. Ele fornece insights sobre o tráfego do site, demografia do usuário, taxas de conversão e muito mais, permitindo que você tome decisões baseadas em dados para otimizar seu site.

3. SEMrush (https://www.semrush.com/): O SEMrush é uma ferramenta de SEO all-in-one que oferece uma ampla gama de recursos, incluindo pesquisa de palavras-chave, análise de concorrentes, auditoria de site e rastreamento de posição. Ele é especialmente útil para análise de concorrentes e identificação de oportunidades de palavras-chave.

4. Ahrefs (https://ahrefs.com/): O Ahrefs é conhecido por seus recursos abrangentes de análise de backlinks, permitindo que você analise o perfil de links do seu site e de seus concorrentes. Ele também oferece ferramentas para pesquisa de palavras-chave, análise de conteúdo e monitoramento de posição.

5. Moz Pro (https://moz.com/products/pro): O Moz Pro é uma suíte de ferramentas de SEO que inclui pesquisa de palavras-chave, análise de site, rastreamento de posição e muito mais. Ele é particularmente conhecido por suas métricas de autoridade de domínio e página, que ajudam a avaliar a qualidade e a relevância de um site.

6. Screaming Frog (https://www.screamingfrog.co.uk/seo-spider/): O Screaming Frog é uma ferramenta de rastreamento de site que permite rastrear e analisar os URLs do seu site. Ele é útil para identificar problemas técnicos de SEO, como erros de servidor, redirecionamentos quebrados e conteúdo duplicado.

7. Ubersuggest (https://neilpatel.com/ubersuggest/): Desenvolvido por Neil Patel, o Ubersuggest é uma ferramenta de pesquisa de palavras-chave que fornece ideias de palavras-chave, dados de volume de pesquisa e nível de dificuldade. Ele também oferece análise de concorrentes e sugestões de conteúdo.

8. Answer The Public (https://answerthepublic.com/): O Answer The Public é uma ferramenta de pesquisa de palavras-chave única que fornece insights sobre as perguntas e frases que as pessoas estão pesquisando em relação a um determinado tópico. Ele é ótimo para gerar ideias de conteúdo e entender a intenção do usuário.

9. SpyFu (https://www.spyfu.com/): O SpyFu é uma ferramenta de inteligência competitiva que permite espionar os concorrentes, analisando seu tráfego orgânico e pago, palavras-chave de destino e estratégias de anúncios. Ele é útil para obter insights sobre as estratégias de SEO e PPC dos concorrentes.

10. Majestic (https://majestic.com/): O Majestic é uma ferramenta de análise de backlinks que oferece dados abrangentes sobre o perfil de links de um site. Ele é conhecido por seu Flow Metrics, que avalia a qualidade e a quantidade de backlinks de um site.

Essas dez ferramentas populares de SEO oferecem uma ampla gama de recursos para ajudar você a otimizar seu site, conduzir pesquisas de palavras-chave, analisar a concorrência e monitorar seu desempenho nos mecanismos de busca. Ao incorporar essas ferramentas em sua estratégia de SEO, você pode tomar decisões mais informadas e impulsionar o tráfego orgânico para seu site. Lembre-se de que nenhuma ferramenta única atenderá a todas as suas necessidades, então é importante experimentar e encontrar a combinação certa que funcione para você e sua empresa.

Freshworks and Nortrez Announce Partnership to Transform Customer Service in Brazil

Freshworks, a global provider of customer engagement software, and Nortrez, a Brazilian technology and innovation company, today announced a strategic partnership for distribution of Freshworks solutions in Brazil.

The partnership aims to facilitate the commercialization and implementation of Freshworks solutions by Brazilian resellers, which until then faced technical challenges in adopting cutting-edge technologies. Freshworks, which serves more than 50 thousand customers globally, including brands such as Delivery Center, DHL, Honda and Unilever, offers a complete suite of SaaS products (software as a service) that covers customer service, marketing automation and sales management.

Marcio Rodrigues, Head of Alliances at Freshworks, highlighted the importance of the partnership: “A collaboration with Nortrez is key to expanding our presence in Brazil. Nortrez expertise will be crucial to Freshworks' success in the country.”

Nortrez, with more than 10 years of experience in the LATAM market, is recognized for offering IT solutions for businesses of all sizes, including consulting, deployment and technical support services. Alexandre Schio, CEO and founder of Nortrez, expressed enthusiasm for the partnership: “We are honored to be chosen as Freshworks distribution partners in Brazil.Our experience and knowledge of the Brazilian market ideally position us to help companies implement and gain value from Freshworks.” solutions

This alliance promises to democratize access to advanced customer engagement technologies for Brazilian companies of all sizes, potentially transforming the customer service landscape in the country.The combination of Freshworks innovative technology with Nortrez local knowledge creates a unique opportunity for Brazilian companies to raise their customer relationship standards.

Because IA”'s“Law can stagnate Brazil in the technological innovation scenario and make the country unproductive in the sector

In a world increasingly oriented by technology, the dissemination of Artificial Intelligence (AI) is already a reality. Therefore, its regulation has been the focus of international attention and several countries, including Brazil, try to advance in this direction. Here, several points of divergence have contributed to the vote on the bill (PL) 2.338/2023 be postponed and recently the Court of Accounts of the Union (TCU) identified several risks related to such regulations that are under way in the National Congress.

The work of the TCU put into perspective the Brazilian Strategy of Artificial Intelligence (Ebia), addressing and analyzing how this would harm the implementation of it, as well as the possible impacts resulting from the eventual approval of these proposals, on the public and private sectors.Initiated via ordinance of the Ministry of Science, Technology and Innovation (MCTI), Ebia assumes the role of guiding the Brazilian State in favor of initiatives, in its various aspects, that stimulate the development of solutions in Artificial Intelligence, as well as its conscious and ethical use.

For the professor at the University of Brasilia (UnB) and researcher in the area of technological innovation applied to health, Dr. Paulo Henrique de Souza Bermejo, it is necessary to take into account especially if Brazilian regulation can restrict innovation, going against Ebia. It is worth mentioning that Ebia has six main objectives: to contribute to the elaboration of ethical principles for the development and use of responsible AI; to promote sustainable investments in research and development in AI; to remove barriers to innovation in AI; to train and train professionals for the AI ecosystem; to stimulate innovation and Brazilian AI in an international environment; and to promote cooperation between public and private entities, industry and research centers for the advancement of Artificial Intelligence.

Paulo pointed out that excessive regulation can overload and increase the evolution of AI systems in the country, so that it would entail excessive spending of time and money for companies to comply with complex regulatory rules, instead of spending resources on improving technology. This would foster the monopoly of a few companies financially able to create systems regularly, to maintain themselves in accordance with the possible published standards. Thus, startups and smaller companies would not have a way to cope with this, risking the goals of Ebia itself. “All this scenario can result in the loss of international competitiveness of several productive sectors, so it is so important to find a balance between AI and responsible innovation to ensure that it is used and innovation.

He explained that one of the most essential aspects of the area in Brazil is to be able to situate the country as an international competitor, both in the development of AIs and in the application in the productive sector.“The amount of investment and the regulation proposed in each country will directly influence the positioning in relation to other countries. This means that the national industry can have more autonomy, evolving its own technology and aiming at export, or being more dependent on the import of technology from other countries. In a globalized market, Brazilian companies need to have the ability to compete with foreign ones, following the technological evolution to make the production process more efficient”, he explained.

The professor also pointed out that the regulation distinguishes AI systems from other systems. “A my view, this in the medium and long term, will apply to virtually all types of software, given that less intelligent software systems will tend to fall out of use and be replaced more quickly by others. In other words, this will possibly cause the application of a series of restrictions to all types of software, including those made abroad. That is, it should impact the national software industry and also Brazilian society in its entirety, as it may delay the insertion of new technologies in the country, which will make the national productive system, related to various sectors of the economy, more efficient and competitive, emphasized.

Another aspect to be considered concerns the restrictions on experimentation, since academic research in AI usually includes experiments with new methods and algorithms.“Restrictive regulations may limit the freedom of researchers to test other approaches, which may hinder the discovery of new solutions.In addition, they can hinder collaboration between researchers, whether from different institutions or countries. This can happen, for example, if regulations deny the sharing of data sets fundamental to the advancement of AI, limiting the ability to create more efficient algorithms”, he endorsed.  

The need for flexible regulation

The researcher pointed out as ideal, an AI regulation in Brazil that was flexible, following the understanding of society in terms of technology. “As there are so many factors involved, it is best not to rush regulation in Brazil, but to deepen the debate and include all those involved, such as the government, private sector, civil society and academia, in the decision-making process. Regulation is very necessary, but must be done with caution, so that it contemplates all angles of the current circumstances. Even because as there is a speed in the evolution of these technologies, daily new situations still not foreseen in the current laws, nor in some of the law projects that are necessarily under discussion and the subject matter in discussion is under discussion.

In another aspect of this context, according to Paulo, it is important to keep in mind that AI applications cover various sectors of the economy, so that each of them would require specific regulations, being more reasonable to adopt different governance measures, as an example of what occurs in the USA.

Copyright and data mining

For the teacher, a regulation that goes beyond the reasonable can hinder not only the potential, but also the ability of an entire community to advance and prosper. Given this, one of the points discussed is how to balance the protection of individual and collective rights without hindering the progress of technology, especially in relation to data mining.

According to Paulo, the availability and data mining are crucial for the development of AIs, especially for machine learning models, which require the exploitation of large volumes of data. One example of this lies in the field of large language models, such as GPT-3 and 4, bases for ChatGPT, which are trained in vast amounts of internet texts, learning to generate human-like content, understand instructions, among others.

The issue that is outlined, then, as he reported, is about copyright on this data used for training. “A disproportionate decision in regulation may prevent the development and use of AI systems that require the exploitation of large volumes of data, involving text, audio and images. This would create even more obstacles for the national market”, he argued.

In another view of this context, the expert pointed out that the issue of copyright has been widely debated in the world, with these technologies receiving numerous criticisms. For Professor Bermejo, it is necessary that there is a consensus, in order for the large manufacturers of these technological instruments to reach an agreement with content creators, in case of violation of intellectual property.

Finally, according to the expert, the training of language models in Portuguese is a key point, because although commercial models such as Gemini and ChatGPT “falem”, this often occurs through translations, so that it can result in biased and incorrect answers.On the other hand, Brazilians also produce a large volume of data, which are targeted by foreign “ techs, capable of training large artificial intelligence models, so they would be profitable alternatives within this market, with an AI that was genuinely Brazilian.

OmniK strengthens high leadership with hiring of former VTEX and TOTVS

OmniK, the main solution in Brazil for e-commerce companies that want to expand their operations without the complexity of managing additional inventory, announces Pedro Scripilliti as the new director of Channels and Partnerships.The executive arrives to work with platforms, agencies and other partners to establish the company as a sales center solution for various marketplaces and omnichannel projects. 

In his position, where he starts to lead a relatively new area of the company, Scripilliti will report directly to co-founder and CEO, Matheus Pedralli. “In our conversations, before the final decision, we saw that the values of Scripilliti are fully compatible with ours, which made us understand that he would be the ideal profile for the leadership we were seeking”, says Pedralli. 

At this beginning, the executive will work in partnership with the marketing team until he has the team formed to touch the projects he plans for the future.“I have this mission to develop a collaborative work, until he can structure a team ready to help strengthen OmniK in the digital segment, forming a link of partnerships and relevant channels in Brazil and outside the country”, explains the new director.

Scripilliti has more than 20 years of experience in e-commerce, where he has collaborated with numerous B2C, B2B and B2B2C projects. His curriculum has passages in giants such as VTEX, B2W, TOTVS. 

New Concept (Universal Customer Experience’ Gains Strength in Brazil

An innovative concept is transforming the way companies approach the customer experience in Brazil.The Universal Customer Experience (UCE), or Universal Customer Experience, has been gaining prominence in the country, following a trend already established in markets such as the United States, where the subject is already treated as a discipline in several marketing universities.

UCE aims to organize the customer lifecycle comprehensively, covering all the steps, processes, practices and technologies necessary to ensure a healthy, sustainable and long-term business relationship.

Alberto Filho, CEO of Poli Digital, a Goian company specialized in corporate communication, explains that UCE goes beyond the simple automation and centralization of messages received via digital channels.“The UCE concept is a kind of responsibility assumed by the company to look at the customer journey horizontally, without treating each moment in isolation of this relationship. This includes all stages: capture, service, sale, delivery of value and after-sales”, he says.

The expert highlights the importance of quality of service in user loyalty and business growth.He cites research showing that 86% of consumers are willing to pay more for a better customer experience, according to PwC, and that 76% of customers expect companies to understand their needs and expectations, according to a Salesforce study.

The UCE practices play a crucial role in converting leads into effective customers.Satisfied customers become brand advocates, sharing their positive experiences, which is indispensable for the reputation and growth of the company”, emphasizes Alberto Filho.

Among the challenges for the implementation of UCE in Brazil, the CEO of Poli Digital highlights the need for a cultural transformation within organizations. “A simple acquisition of new marketing and sales technologies does not guarantee a successful customer journey.All sectors, from service to product development, need to be aligned with the philosophy of UCE”, he concludes.

The adoption of the concept of Universal Customer Experience promises to revolutionize the way Brazilian companies relate to their customers, focusing not only on technology, but also on organizational culture and commitment to quality of service at all stages of the customer journey.

Br24 invests in artificial intelligence to improve customer relationships through the virtual assistant Biatrix

A recent survey of artificial intelligence developed by Microsoft revealed that 74% of micro, small and medium-sized companies in Brazil have already adopted the technology in several areas and functionalities. The popularity of AI is mainly due to its ability to increase efficiency, automate repetitive tasks and improve decision making through data analysis.

Br24, a Santa Catarina company partner of Bitrix24 global software (management platform, CRM and marketing), is an example of an organization that is investing in artificial intelligence to strengthen the relationship with its customers. The company recently launched Biatrix, a virtual assistant that has been widely recognized for its efficiency and resolution capacity.

Biatrix, whose name combines the nickname Bia, artificial intelligence AI and the Bitrix24 suffix “rix”, is available to serve customers 24 hours a day, seven days a week. According to Br24 CEO Filipe Bento, the reception has been so positive that many client organizations are interested in incorporating the virtual assistant into their own systems.

“Customers are really interested in having this technology, and we are realizing that Biatrix can be a solution to attract new customers and scale our” business, said Bento.“It has been very effective.”

Trained based on Bitrix24 features, Biatrix is able to identify customers and their contacts within organizations, eliminating the need for manual and operational configurations.“It is a technology that provides faster and more assertiveness”, Bento said. For example, Biatrix “ leaves no one in the” support queue.However, the virtual assistant continues to be monitored by a human curator to ensure its effectiveness.

The launch of Biatrix coincides with the recent participation of Filipe Bento in an immersion in the innovation ecosystem of China. During his visit, Bento attended the World Artificial Intelligence Conference (WAIC) in Shanghai and visited companies such as Kuaishou (known as Kawai in Brazil) and the pole of Baidu, a giant in artificial intelligence.

Everything and everyone is connected, to everything and everyone, all the time”, summarized the CEO of Br24. The experience reinforced the view that Biatrix is aligned with the cutting-edge technologies observed in the Asian country.

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